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16 Smart Resolutions for Better Marketing in 2013

Hubspot

This is your chance to reboot and decide what changes you'll make in 2013. Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning.

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19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

Practicing good inbound marketing means sending emails to people who actually want to hear from you. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates.

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The Truth About Lead Generation: Busting 5 Common Conversion Myths

Hubspot

The following is an excerpt from our new guide, Inbound Marketing MythBusters. One of the most exciting parts of adopting inbound marketing is watching that graph of your daily, weekly, and monthly site visitors shoot up and to the right. is an indispensable part of inbound marketing. Au contraire!

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4 Failing Marketing Relationships You Need to Fix ASAP

Hubspot

Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this. That’s why we’re going to suggest a new year's resolution for you: fix one of these 4 damaged relationships in your marketing strategy. Integrate your sales and marketing software.

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Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot

Clickbait - Clickbait is a term to describe marketing or advertising material that employs a sensationalized headline to attract clicks. Clickthrough Rate - Clickthrough rate is a common social media metric used to represent the number of times a visitor clickthrough divided by the total number of impressions a piece of content receives.

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55 Free Templates to Make Visual Content Creation Quick & Painless

Hubspot

Just about every type of content we marketers create can be enhanced by some kind of visual element. In fact , photos on Facebook generate 53% more Likes, 104% more comments, and 84% more clickthroughs than the average post. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. But honestly.

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The Ultimate Collection of Free Content Marketing Templates

Hubspot

Year after year, marketers cite lead generation as one of their top content marketing goals for the year. If you want to succeed at lead gen, then you need content offers -- like ebooks -- to help you get there. Redesigning your call-to-action buttons can improve clickthrough rates by 1,300% or more.