6sense

JANUARY 7, 2022

We believe that our position in this 2022 Magic Quadrant report, coupled with our leadership position in multiple Forrester Wave and New Wave reports and G2 Grid reports , validates what we already hear from customers: that 6sense is the market leader in account-based sales and marketing,” said Viral Bajaria, 6sense CTO and Co-Founder.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. What is Real-Time Marketing?

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Crimson Marketing

OCTOBER 9, 2013

Google+ and Slideshare Will Become Essential for B2B Content Marketers. SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. Image: Courtesy of Virally Blog. Social promotion has been on the rise since 2012. Forbes ).

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Marketing Insider Group

OCTOBER 21, 2015

In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. https://www.crunchbase.com/organization/virally. CrunchBase. 11,000,000. 24,246,000.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Crimson Marketing

OCTOBER 8, 2013

Google+ and Slideshare Will Become Essential for B2B Content Marketers. SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. Image: Courtesy of Virally Blog. Social promotion has been on the rise since 2012. Forbes ). Corporate Marketing'

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

SnapApp

MAY 12, 2015

By now, you’ve probably heard some insane success stories about quizzes and assessments that have gone viral. One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. Here’s what assessments can look like for B2B. Unconvinced? Stay with me. Content loading.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Biznology

NOVEMBER 17, 2014

. • Millennials identify with brands more personally and emotionally versus older generations, preferring brands that mirror who they are and their values (59% say the brands they buy reflect their style and personality) – source: Boston Consulting Group 2013 survey. • One of their most important values is social responsibility.

Trends 80

Trends Brand Identity Branding Planning 80

Marketing Insider Group

NOVEMBER 21, 2013

Thanks to Amanda Maksymiw , Joe Pulizzi , Ann Handley , Tim Washer , Todd Wheatland , Joe Chernov , Rob Yoegel and Jesse Noyes for sending me their ideas on the top content of 2013. They provided some amazing suggestions and mostly agreement (see below) on what was the best branded content of 2013. Content Marketing'

Video Marketing 100

Video Marketing Brand Identity Branding Training 100

KEO Marketing

AUGUST 7, 2017

Whether they are B2B or B2C, they need to differentiate themselves and their marketing messages from their competitors. KEO Marketing, based in Phoenix, Arizona, is a prominent B2B technology marketing agency. From 2013 to 2016, Phoenix Business Journal named KEO Marketing one of the top 10 Social Media and Top Web Design Firms.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Ad Agencies Marketing & Strategy 48

Integrated B2B

MARCH 13, 2020

And in Denmark, which is now my home, things are particularly tense as the country will be virtually shut down for at least the next 14 days to reduce the risk of viral spreading. To tell you the truth, I need a break already from all the bad news.

Ad Exchange 52

Ad Exchange Viral Marketing Account Based Marketing ABM 52

Integrated B2B

MARCH 13, 2020

And in Denmark, which is now my home, things are particularly tense as the country will be virtually shut down for at least the next 14 days to reduce the risk of viral spreading. To tell you the truth, I need a break already from all the bad news.

Ad Exchange 52

Ad Exchange Viral Marketing Account Based Marketing ABM 52

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. Look Before You Leap. One Size Does Not Fit All.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Brightedge

MAY 16, 2021

These types of marketing books will apply for entrepreneurs, B2B, and B2C marketers. The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017. The Ten Principles Behind Great Customer Experiences by Matt Watkinson, 2013.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

The Point

OCTOBER 7, 2014

Billion with Google in 2013. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

SnapApp

MAY 5, 2016

With today's continuously changing digital landscape and viral campaigns, it's important to keep your finger on the pulse for what's going on in the marketing world around you. New Enterprise Content Marketing Stats to Inform Your B2B Marketing. CMI just released its latest report, B2B Enterprise Content Marketing 2016.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

KoMarketing Associates

JUNE 12, 2018

We’ve witnessed some brands do this really well over the past few years – think Oreo’s “You Can Still Dunk in the Dark” tweet during the 2013 Super Bowl or Hostess’ and MoonPie’s Twitter feud during the solar eclipse. Brands, too, are creating videos differently.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. So do 78% of B2B Buyers.

Course 80

Course Planning Work Management Peer-to-peer 80

LEADership

SEPTEMBER 5, 2013

This isn’t about B2B vs. B2C strategies and tactics. I’m a CEO in a B2B industry. How does your B2B messaging come across to me? Here are 5 steps you must follow in order to build a sustainable social strategy and accelerate your B2B lead generation: 1. – Hubspot’s 2013 Inbound Marketing Report.

Lead Generation 40

Lead Generation B2B Thought Leadership Lead Ranking Generation 40

Convince & Convert

MAY 1, 2015

Karlijn has seen great success with things like Facebook’s advanced targeting and the viral Sherlock, the lost and found dog video by embracing the fact that mistakes will be made. Tweetable Moments Move fast, break things, and don’t be afraid to fail. Karlijn1903 Tweet This.

Social Media 160

Social Media CMS Development Media Thought Leadership 160

Content Standard

MARCH 16, 2015

According to the company’s 3rd Native Advertising Index, in excess of 851 brands purchased native ads in December on the top 100 consumer and B2B websites. Brand investment in native ads is expected to triple between 2013 and 2015, as Skyword previously reported. Like this story? Subscribe to the Content Standard Newsletter.

Advertisements 40

Advertisements Advertising Brand Identity Branding 40

Vidyard

OCTOBER 19, 2016

As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens , which quickly went viral generating millions of views. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens , which quickly went viral generating millions of views. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. For the B2B this brings a great opportunity to curate.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

LeadSquared

OCTOBER 23, 2016

For more insights on viral video marketing, watch this webinar.). Any tips on social media marketing strategy for B2B brands? Find more tips on online marketing for B2B brands here.). Our designer, Rajat, talks about what worked best for him and how he made his content viral, in this post.). has worked well for them.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Vidyard

MARCH 25, 2014

According to a recent study, 71% of marketers failed to deliver the quantifiable business results expected by management in 2013 because they weren’t tracking metrics, merely experimenting with new media.

Video Marketing 50

Video Marketing Optimization Work Management Lead Scoring 50

Adobe Experience Cloud Blog

JANUARY 8, 2015

It was actually 2013′s most popular story on NYTimes.com, despite being posted less than two weeks before the end of the year. Quizzes Are Constantly Going Viral. Digital Marketing b2b Consumer' And the quiz trend doesn’t appear to be going anywhere. A “Which Girls character are you?”

B2B Thought Leadership 48

B2B Thought Leadership Viral Marketing Thought Leadership Broadcasting 48

Adobe Experience Cloud Blog

MARCH 10, 2015

Trending hashtags, viral videos, SnapChat—all of these provide ways for people to relay information within seconds. A much discussed example is how Oreo responded during the blackout at the 2013 Super Bowl with “you can still dunk in the dark.” Engagement Marketing b2b Consumer' Keep up or perish. It seized the correct moment.

Rules 48

Rules Planning B2B Thought Leadership First-Mover Advantage 48

Hubspot

AUGUST 29, 2013

This obsession lead me to become an inbound evangelist, recently presenting at INBOUND 2013 on the topic, "Making Boring Industry Content Work for Your Business.". While viral and creative and “sexy” are all great on occasion, the main strategy that works well with long term inbound marketing is usefulness.

Work Management 28

Work Management Buyer Personas Marketing Management Cross-Selling 28

LeadSquared

MAY 20, 2015

In which case, it would go viral. To reiterate the fact that a good video (movie, in this case) can get even the laziest of people interested in what you have to say, take a look at what the release of The Great Gatsby movie in 2013 did to the sale of Fitzgerald’s masterpiece. LinkedIn would work well for B2B companies.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

OCTOBER 16, 2013

Also, after the 2013 Boston Marathon bombing, Uber provided free rides to area hospitals. In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader. Beyond having a useful blog , FireRock has one of the best Pinterest accounts I''ve seen from a B2B company. Where would they go? 6) The Rodon Group.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

JANUARY 23, 2015

Even though Upworthy''s got a bad rap for creating clickbait headlines, their lessons on going viral are incredible interesting. Besides having great advice about going viral, Upworthy does a great job of making its presentation interactive using clickable links. 25) "Search for Meaning in B2B Marketing," Velocity Partners.

Examples 28

Examples Advertising Agencies Best Practices Paid Search Agency 28

SnapApp

MAY 2, 2018

Every B2B prospect is on a journey, whether you’re optimizing for it or not. In this 3 part series we will explore B2B marketing campaign types you can use across each stage of the buyer journey. Let’s jump in… 7 Top Funnel B2B Marketing Campaign Types (with Examples). With help from every single one of your competitors.

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

SnapApp

MAY 2, 2018

. Every B2B prospect is on a journey, whether you’re optimizing for it or not. . In this 3 part series we will explore B2B marketing campaign types you can use across each stage of the buyer journey. . 7 Top Funnel B2B Marketing Campaign Types (with Examples). . . With help from every single one of your competitors. .

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

BuzzSumo

FEBRUARY 21, 2017

To put this into context, when we reviewed 127,000 articles published by Hubspot B2B customers we found median shares of just 22 and when we reviewed the top 95 B2B blogs including sites such as Hubspot, we found median shares of 106. We can see that older content in 2013 and 2014 has gained many more links. Average Shares.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Adobe Experience Cloud Blog

OCTOBER 11, 2013

Author: Dayna Rothman Back in May I posted a blog on 5 of the Most Innovative and Unique Marketing Campaigns So Far in 2013. Since then, I have come across many more awesome marketing campaigns in 2013 that I wanted to highlight and give some love to. A B2B example! 5) “Carrie” Remake Prank Viral Video. But I loved this.

Campaigns 48

Campaigns Planning B2B Thought Leadership Multi-Channel 48

Adobe Experience Cloud Blog

JULY 11, 2017

With the unannounced launch of her 2013 eponymous album—BEYONCÉ—Beyoncé broke music industry barriers and pioneered the surprise album launch as a net new marketing tactic in the music industry. Ground Breaker.

Brand Identity 0

Brand Identity Branding Thought Leadership Barriers 0

KEO Marketing

JUNE 26, 2017

KEO Marketing is the only digital marketing agency in Phoenix that has the B2B experience , accolades, and awards to drive the business results you desire. KEO Marketing stands above the competition as Phoenix’s best B2B digital marketing agency. Ready to work with the top B2B digital marketing agency in Phoenix?

Advertising Agencies 0

Advertising Agencies Paid Search Agency Ad Agencies Planning 0