Navigate the Channel

DECEMBER 21, 2017

84% of millennial B2B decision-makers regard their mobile device as a critical tool – and 76% of older B2B buyers agree. 64% of senior employees make the final decision on B2B purchases – but 81% of non-senior employees influence their choices. In the B2B marketing space, LinkedIn is the most effective social media platform.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Marketing Insider Group

MAY 19, 2014

Before Twitter. Twitter in 2006. National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. According to the source, this is due to “external stimulation” like all that content marketing we’re producing and distributing across all the social media channels.

Social Media 100

Social Media Mobile Advertising Media Stats 100

Digital B2B Marketing

OCTOBER 29, 2013

One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured. Turn Stats Upside Down. I was in a recent meeting where a sales person claimed 46% of B2B buyers have purchased a product because of a video they watched. Brand awareness.

Statistics 100

Statistics Banner Ads Stats Sample 100

Hubspot

APRIL 30, 2013

One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. So how should you, as a savvy inbound marketer , make sense of it all? 18 Brand-Spanking New Social Media Marketing Stats. 18 Brand-Spanking New Social Media Marketing Stats.

Stats 28

Stats Social Media Social Marketing Media 28

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. So hearing about all this got me to thinking: What’s the content marketing word of the year? We all know Content Marketing is hot. ” I don’t care what words you use to describe content marketing. Content Marketing'

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Webbiquity

APRIL 16, 2014

.” Also, consider these stats from the compilation below: about half of all U.S. And mobile payments aren’t just for buying lattes—three-quarters of B2B vendors say they plan to offer mobile commerce by the end of 2014. Blackberry now accounts for just 3% of the market. ( Heidi Cohen ). Marketers spent $4.4

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Digital B2B Marketing

SEPTEMBER 24, 2013

Long-term, these could change the face of online marketing and advertising for almost every company. Online advertising companies that use big data in advertising are today’s market darlings. RocketFuel’s successful IPO last week underlines the value the market is putting on these companies. Google wants to be both.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Convince & Convert

SEPTEMBER 6, 2013

This week: From ExactTarget , a free whitepaper entitled The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now . These ladies prove that time and again.

Personalization 137

Personalization Social Media Skype Blogger 137

LEADership

NOVEMBER 1, 2013

Now that the year is wrapping up, it’s time to assess your business goals for 2014 – including your B2B marketing campaigns. Please remember not to ignore content marketing as you reevaluate your marketing plans. I came across an intriguing infographic by the Content Marketing Institute that explains why.

Trends 40

Trends Planning Content Marketing Case Studies 40

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. Content marketing and SEO are totally connected.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Adobe Experience Cloud Blog

FEBRUARY 7, 2013

With physical mail being halted on Saturdays this got me thinking about the best times to send emails in the world of B2B marketing , and if weekends are indeed a good time to do so. The notion of whether or not to email on the weekend was top of mind for me as I recently debated the topic on Twitter.

Open Rate 48

Open Rate Marketo Stats Class 48

KoMarketing Associates

DECEMBER 30, 2019

The digital marketing world continues to evolve and put pressure on organizations to deliver more, learn more, and react more quickly than ever before, oftentimes with fewer resources and time to adapt. Organic Facebook reach continued to be a challenge for marketers across industries in 2019. You can never stop learning and sharing.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Webbiquity

AUGUST 11, 2015

And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. Here are a few highlights from the social networks stats and facts below: • Everyone’s on Facebook–except CEOs? Digital Marketing Philippines ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

DECEMBER 12, 2013

The growth in content marketing this year has continued to gather pace. If you take a look at the increase in interest in content marketing versus link building, for instance, you''ll see a dramatic decrease in the interest of link building in favor of content marketing as a search term. Proving the Value of Content.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

LeadSquared

MAY 20, 2015

Let’s discuss a few content marketing tips that have proven successful for many businesses. Strategy 1: Video Marketing. Video marketing can really help you cut through the clutter in that case. But, how do you sell a dream on a small business’s marketing budget. We are a lazy bunch. Did I already say that?

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Webbiquity

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Influencer marketing? Or to accurately measure their results.

Social Media 100

Social Media Stats Media Emarketing 100

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

JULY 21, 2015

Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Consumers and business buyers alike have raised expectations of what’s required for marketers to get, and keep, their attention. 8 Email Marketing Stats and Facts. Direct Marketing News ).

Stats 100

Stats Mobile Marketing Allocation Email Marketing 100

Hubspot

OCTOBER 16, 2013

These companies just made some smart marketing decisions that led to some serious growth spurts along the way. After the idea was first raised by an Uber user on Twitter, the company began offering free rides to Boston Public School students stranded by the strike. For many, however, growth hasn''t always been straight and even.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Most effectively use Twitter advertising?

Twitter 100

Twitter Tips Tools Tactics 100

Hubspot

JUNE 9, 2016

Read on to uncover more Instagram stats that'll help you get ideas and improve your own Instagram posting strategy. 48 Instagram Stats. Click on a category below to jump to the stats for that category: Instagram's Growth. Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat! in the U.S.)

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Digital B2B Marketing

JANUARY 22, 2014

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Sell Twitter. They expect Twitter’s stock price to fall to $32 (it closed at $62.53 And Twitter will be just fine. Why Media Buyers Don’t Like Twitter. Twitter Has High Minimum Spends. My conclusion?

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Martech Advisor

NOVEMBER 6, 2019

Another example is Google’s Android mobile OS UX change in 2013, which went through a massive design and aesthetics overhaul with Google introducing its new ‘material theme’ design language. In today’s complex marketing environment, CX could mean many different things in both the B2B and B2C context.

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

Martech Advisor

NOVEMBER 6, 2019

Another example is Google’s Android mobile OS UX change in 2013, which went through a massive design and aesthetics overhaul with Google introducing its new ‘material theme’ design language. In today’s complex marketing environment, CX could mean many different things in both the B2B and B2C context.

Tips 75

Tips Enterprise Management Customer Satisfaction Work Management 75

Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Should Investor Relations Teams Use Twitter? - Want to talk?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

KoMarketing Associates

JANUARY 13, 2015

These three words are critical to the content marketing process from start to finish. After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. The True Detective Approach to Content Marketing.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Top of Funnel 104

Top of Funnel Lead Ranking Advertising Funnels Funnel Advertising 104

KoMarketing Associates

DECEMBER 22, 2015

Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market. How emotion influence B2B buying. Not an article per say but a Twitter update that inspired me. It is surprising that in the B2B space emotions instead of pure rational thinking, could drive business to business decisions. From Derek Edmond.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

KoMarketing Associates

JULY 6, 2017

Do you want to sharpen your skills in marketing content but aren’t really sure where to start? We’ve compiled some of the best assets in content marketing: everything from white papers, educational videos, and podcasts to other written content. Content Marketing in Specific Industries. Content Marketing in Specific Industries.

Resources 124

Resources Top of Funnel Content Paper 124

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Hubspot

OCTOBER 11, 2012

When it comes to social media, many marketers are still figuring things out as they go. This is especially true in terms of justifying their investment of time and money into social media marketing efforts. We've had 8 years to get to know Facebook, and 6 to wrap our heads around Twitter. Source: Aberdeen ) Tweet This Stat.

Stats 28

Stats Social Media ROI Social Marketing 28

Hinge Marketing

DECEMBER 29, 2015

Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48