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Content Strategy: Creativity vs. Analytics

ClearVoice

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Analytics also gives you actionable data that can support a variety of intelligent content decisions. Not at all.

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Just How Easy Is It To Integrate Parse.ly with WordPress?

Parse.ly

And with the sheer volume of technology solutions on the market today (almost 10,000, according to a recent study by ChiefMartec.com ), no wonder the choices feel endless when it comes to building out a content tech stack, including bolting in an analytics solution. . Integrate, implement, foster usership: the road to analytics nirvana.

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16 Smart Resolutions for Better Marketing in 2013

Hubspot

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

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The Ultimate Guide to Building a Website Redesign Strategy

Hubspot

If you don’t have access to this information, I recommend adding tools like Google Analytics and HubSpot’s Marketing Analytics for better tracking and visibility into your website's performance. Download this free workbook for guidance and templates to simplify your next website redesign project. Total pages indexed.

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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

Below, I’ll share a guide for nailing your ideal customer profile (ICP), dozens of stories of how founders identified their ICP, and as always, templates and tons of examples. But the same idea pitched to different people can change everything. Everyone landed on at least three attributes to describe their ICP.

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Top medical communications companies: Choosing the best for events

SpotMe Blog

This medical communications agency’s approach involves merging clinical guidelines, derived from an impartial analysis of the most up-to-date literature and data, with cutting-edge software solutions and comprehensive analytics. This MedComms agency views healthcare marketing as a vital component of healthcare.

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Is OptinMonster Worth It? (An Extensive Review for 2020)

Optinmonster

OptinMonster launched back in 2013 with a simple goal: to level the playing field by giving small and medium-sized companies resources that can compete with the big guys. Our detailed analytics allow users to monitor their campaigns’ success and make adjustments as needed. Detailed analytic reports. Proven results.