Convince & Convert

JUNE 2, 2013

The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. In fact, social media represented just 1.55% of all commerce traffic, and a conversion rate of less than three-quarters of one percent (.71%). Is social ineffective or just invisible? The results were shocking.

eCommerce 150

eCommerce Social Media Tactics Word of Mouth 150

Digital B2B Marketing

NOVEMBER 21, 2013

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many website visits? How many purchases?

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Schubert B2B

FEBRUARY 18, 2022

Ranking well on Google searches is one of the most important things a business can do to add more customers. Google is the most widely used search engine in the world, owning about 86% of the market share. In fact, when people say they are going to search for something online, they often say they are going to “Google it.”.

Google 127

Google Lead Ranking Lead Scoring Marketing Analytics Tools 127

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

JUNE 18, 2013

From authorship to technical SEO to paid social tactics, the conference covered all aspects of search. Along with attending many of the sessions, I also spoke on a panel, “Top Social Tactics for Search Marketers.” While many search marketers focus on content, link building, social, etc.,

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

OCTOBER 11, 2018

However – the mantra “ quality over quantity ” is particularly important for B2B content marketers. First, take advantage of Google Analytics to identify content that isn’t driving traffic to your site. One example of this is optimizing for Google Answer Boxes – a SERP feature that didn’t even exist a few years ago.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

DECEMBER 27, 2012

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. Wishing you and your teams the best in 2013! I love this post from Julie Joyce as it goes beyond ‘how to get links’ She mentions code, wordpress, algorithm updates, social media and more.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Tomorrow People

AUGUST 2, 2012

Despite the obvious glamour associated with promoting a new brand of mildew-resistant paint (available in any colour, so long as it's battleship grey), the world of marketing isn't one endless champagne reception. There's a lot of hard graft involved, along with the occasional, well aimed kick to the Google analytics.

Inbound Marketing 120

Inbound Marketing Work Management Marketing Management Marketing Budget 120

KoMarketing Associates

JULY 11, 2013

Social media is part of the reason. Prospective buyers have greater access and ability through social media to research a B2B vendor. Indeed I wrote about how “Company Pages” were an underrated content marketing asset for B2B marketers. Links to company social media assets.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Industrial Marketing Today

MAY 22, 2011

The current buzz about mobile marketing is probably second only to the hype surrounding social media. There is a good reason for industrial marketers to seriously consider and/or revisit their mobile marketing strategies. As an industrial marketer, how do you know if mobile marketing is right for you or not?

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Webbiquity

JUNE 13, 2012

browsing the web using a smart phone or other mobile device) will eclipse desktop web browsing sometime in 2013. Make it easy with click-to-call buttons, email links, and links to your Facebook, Twitter and other social media accounts. You’ve seen the statistics: mobile browsing (e.g., I’m not ready!

Marketing Websites 100

Marketing Websites B2B Mobile Marketing Marketing Analytics Tools 100

Pearl Digital Marketing

OCTOBER 13, 2019

It rolled out in 2013, and it required people to reformat their meta tags, HTML tags, URL address, page formatting, link building and adding high-quality content without keyword stuffing. Payday – In an effort to fight bad SEO tactics, Google introduced the Payday update in 2013. Check SEO in Your Images.

SEO 72

SEO Domain Mobile Marketing Keywords 72

accelerate agency

OCTOBER 1, 2020

The first post in this series talked in general terms about SaaS marketing strategy. Social media platforms are a great place to promote your startup. As any content marketer will understand, with the correct approach Reddit can send thousands of qualified leads to your site. Early adopters are important for any company.

Promotion 52

Promotion Paid Search Agency Companies Startups 52

Hubspot

JANUARY 9, 2014

Whether you''re planning your marketing strategy as a whole or developing a specific marketing campaign to achieve a particular goal, a little structure can help to reduce a daunting task to a manageable one. So go on -- use our outline below to get your marketing going strong to start 2014! Identify your audience.

Planning 28

Planning Inbound Marketing Campaigns Paid Search Agency 28

Content Marketing Institute

NOVEMBER 12, 2017

HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. In 2013, it raised another $11.5 Narrative Science launched a version called Quill Engage for free, but all it can do is translate Google Analytics into plain English for you or your clients.

Marketing AI 108

Marketing AI Examples Work Management Marketing Management 108

LeadSquared

FEBRUARY 2, 2016

Nothing is simple; not in digital marketing anyway. Presenting what I think are some ways in which you can plan well for 2016, some thoughts and perspectives which can help you shape your digital marketing strategies better for the year that lies ahead. Here are ’16 simple ways to become better at Digital Marketing in 2016? –.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Webbiquity

DECEMBER 30, 2013

As the old b-school maxim goes, “you can’t manage what you can’t measure.” ” One of the attributes of the web that marketers love most (and occasionally hate most) is its nearly infinite measurability. 9 downloadable custom Google Analytics reports by iMedia Connection. To PR professionals?

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100

EMagine B2B Blog

OCTOBER 3, 2013

The amount of keyword traffic data missing search queries (keywords) in web analytics has been steadily increasing each month since Google’s initial encryption of searches back in October 2011. Google prevented the search terms, of anyone logged into a Google account while searching, from passing through to a website’s analytics.

Paid Content 40

Paid Content Keywords Adwords Landing Pages 40

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Promote blog posts on other marketing channels, like social and email. Why start there?

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Webbiquity

JANUARY 7, 2020

Simply looking at Google Analytics data, a couple of the most-read posts of all time covered social media marketing statistics and social media marketing best practices. Not surprising, but—the top stats of 2013 and social media marketing guidance from 2011 are no longer particularly relevant.

Advertising Benchmark 51

Advertising Benchmark Marketing Analytics Tools Copywriting Social Media 51

seo.co

APRIL 5, 2022

However, as we enter a new era of search marketing, researching and optimizing for long-tail keywords has become somewhat obsolete. To identify the best long tail keywords for your industry, start by perusing the data in your Google Analytics and Webmaster Tools. Do the same thing with your social profiles.

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Martech Advisor

NOVEMBER 6, 2019

For example, a large travel and hospitality company planning to overhaul its entire user experience across all online channels- from its mobile app to website and social media - which can easily take upto 2 years to design, test and deploy. The implementation was done right, and the media and users alike hailed it to be successful.

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

NuSpark Consulting

JANUARY 3, 2015

Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. Content Marketing. Search Marketing. Social Media.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Martech Advisor

NOVEMBER 6, 2019

For example, a large travel and hospitality company planning to overhaul its entire user experience across all online channels- from its mobile app to website and social media - which can easily take upto 2 years to design, test and deploy. The implementation was done right, and the media and users alike hailed it to be successful.

Tips 75

Tips Enterprise Management Customer Satisfaction Work Management 75

Biznology

JANUARY 13, 2015

Before you start going through the five stages of grief (denial, anger, bargaining, depression, acceptance), please learn a little bit more about what you’re doing wrong with your search engine marketing strategy before Google thwacks you on the nose. Social Media is an Afterthought. You’ve a Chequered Past.

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

EMagine B2B Blog

JANUARY 29, 2013

In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing. 2013 is a new year, and a year to focus on the three keys to success; namely content development, SEO, and social media. You say you did that in 2012?

B2B Marketing 40

B2B Marketing Marketing Analytics Tools B2B Paid Search Agency 40

NuSpark Consulting

MARCH 1, 2016

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. However, creating and delivering social content is a big challenge for many B2Bs. The Right Content in the Right Channel.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Hubspot

AUGUST 10, 2015

According to a new study by Fractl and Moz, there’s an increasing demand for marketers with a varied skill set. The study also found that demand is high for inbound skills, with significant growth seen in the number of roles seeking social media, content marketing, and digital marketing skills.

Marketing Analytics Tools 28

Marketing Analytics Tools PPC Marketing Management Inbound Marketing 28

Online Marketing Institute

JANUARY 16, 2013

OMI Blog - Internet Marketing Training Courses & Certification Programs. 26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. No, really, it is. Content Planning.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

CoSchedule

FEBRUARY 28, 2023

percent of investment is wasted because of poor project management. In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. Marketing project management software. What Features To Look For In Marketing Project Management Software?

Enterprise Management 62

Enterprise Management Digital Asset Management Work Management Marketing Management 62

PureB2B

NOVEMBER 29, 2016

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. The Benefits of Utilizing Marketing Automation Tools.

Marketing Automation Services 66

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 66

Hubspot

MAY 29, 2013

And when it comes to social media, in particular, vanity metrics abound. So here are some social media metrics that actually matter to our CEO and likely, yours too! And inbound marketing done well takes time. And inbound marketing done well takes time. 17 customers from social media so far this quarter.

Social Media 28

Social Media Media Allocation Work Management 28

Single Grain

MARCH 4, 2022

More and more businesses have started using different digital marketing tactics, including search engine optimization and content marketing, to enhance their online visibility. But if you really want to grow your business on the Internet, you probably need the help of marketing experts. Top 8 Digital Marketing Agencies.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

PureB2B

NOVEMBER 29, 2016

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. The Benefits of Utilizing Marketing Automation Tools.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Top. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122