Digital B2B Marketing

DECEMBER 2, 2011

Inbound Marketing 4. Inbound marketing will continue to accelerate and will be a competitive advantage for companies providing high quality content. As inbound attracts more attention, 2012 will see more inbound marketing failures from companies that are not committed to content creation.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

KoMarketing Associates

JANUARY 23, 2014

Marketers’ New Priorities for 2014. The Science of B2B Online Marketing. B2B Email Marketing – 2013 Statistics. Content Marketing 2014 Projections. 25 Outstanding Content Marketing Tools For Your Brand. Marketers Get More Savvy With Content Marketing. The Psychology of Color.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

JANUARY 9, 2014

Generate 5,000 leads who are interested in social media marketing by June 30, 2013.". Improve rank for the keyword ''social monitoring'' from 5th to 2nd on Google by June 30, 2013.". SMART goals for a campaign should fold-up into and support the SMART goals you''ve created for your marketing strategy as a whole.

Planning 28

Planning Inbound Marketing Campaigns Paid Search Agency 28

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Those top three are the key improvements that marketing automation provides over simple email or CRM systems, so this prioritization makes sense.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Marketing Insider Group

AUGUST 28, 2012

Businesses around the world are starting to think about 2013 and what plans they need to put in place to grow their business, add new product lines, acquire more customers and make more money. Senior marketers need to focus on buidling digital skills, analytic skills and yes, social media and personal branding are important too.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Business 100

Hubspot

OCTOBER 23, 2013

The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. In fact, earning inbound links was one of the core tenets of inbound marketing. And that hasn''t changed, but the definition of what makes a good inbound link is starting to. inbound marketing SEO analytics'

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

SmartBug Media

MARCH 19, 2020

The Video Brewery blog focuses on different types of video marketing content and gives awesome examples of video done well. Wistia is a professional video hosting platform with analytics and video marketing tools (it also has HubSpot integration). Video marketing has been a staple of lead generation for quite some time.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

AUGUST 21, 2013

And that’s why today, I’m happy to unveil the latest generation of HubSpot’s Inbound Marketing Platform, an integrated system that helps marketers put that context to good use, creating the most relevant marketing experience possible. But even the best marketing software does nothing without a good strategy.

Inbound Marketing 28

Inbound Marketing Hubspot Enterprise Management Work Management 28

Hubspot

APRIL 23, 2020

If you don’t have access to this information, I recommend adding tools like Google Analytics and HubSpot’s Marketing Analytics for better tracking and visibility into your website's performance. A pioneer in inbound marketing, HubSpot aims to help its customers make marketing that people actually love.

CMS Development 101

CMS Development Marketing Websites Work Management Ad Building 101

Hubspot

JANUARY 2, 2014

"It is likely that 2014 will be a year of self-doubt for marketers," Kipp Bodnar, HubSpot''s VP of Marketing, notes in the aforementioned guide. They will question their social and content strategies from 2013 and start cutting programs that are ineffective. Marketers are over-worked and spread in too many directions.

Inbound Marketing 28

Inbound Marketing Budget Programs Paid Search Agency Marketing & Strategy 28

Hubspot

JANUARY 15, 2014

You don''t even know it''s there until you need it". -- santafescribe, iPhone, 12/2013. The app was redesigned in spring 2013 to be cleaner and simpler and make it easier to find what you need. 5 stars, 11/2013. There was a time before webinars. . -- BronxToBam on Join me, 4 stars, 11/2013. Email analytics (iPhone only).

Lead Scoring 28

Lead Scoring Lead Ranking Mobile Marketing Hubspot 28

Hubspot

SEPTEMBER 24, 2013

It’s 2013, and now, more than ever, the pressure on businesses to determine the exact value of social media marketing is high. Even though Facebook may seem pretty consumer-focused on the surface, HubSpot found that 52% of all marketers sourced a lead from Facebook in 2013. No, seriously. Let me explain.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Hubspot

FEBRUARY 23, 2016

Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. Before hiring Leighton Interactive in the summer of 2013, marketers over at Marco had a handful of inbound marketing assets.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

MAY 23, 2013

Lately, the whole marketing community is abuzz about content. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it''s becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well. And rightfully so.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Marketing Insider Group

JANUARY 6, 2020

SUPERWEEK is an annual five-day conference completely focused on digital analytics. Speakers and workshop leaders will travel from all over Europe and the rest of the world to deliver insights into analytics software, privacy, data visualization, personalization, event-driven analytics, A/B testing and more. SMX West & East.

Conference 56

Conference Marketing AI Work Management Marketing Management 56

Hubspot

JANUARY 1, 2014

Maybe you''ve thought of ways to better manage your time or come up with fun ideas for team outings, but if you don''t have a list of resolutions to take your marketing to that next level , it''s time to start developing one -- and we can help. Well, believe this: As of February 2013, there were 6.8 inbound marketing'

Planning 28

Planning Buyer Personas Work Management Mobile Marketing 28

Strategic-IC

FEBRUARY 20, 2018

A 2013 GE case study on Sponsored InMails suggests some very positive campaign outcomes, especially open rates which reached 13%. Previously there were no real-time analytics for Sponsored InMail. This has since changed; Sponsored InMail now has full real time analytics in the same style as Sponsored Updates. Lead Generation.

Account Based Marketing 48

Account Based Marketing Linkedin Planning Paid Search Agency 48

Hubspot

AUGUST 13, 2013

To say inbound marketing is a burgeoning market could be an understatement. With the help of partnership-focused analytics tools , more people are trading their fulltime jobs -- willingly or by necessity -- to channel their inner Don Draper and pair his marketing savvy with the 21st century. Don''t add more.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Inbound Marketing 28

Industrial Marketing Today

MAY 22, 2011

Gartner predicts mobile phones will overtake PCs as the most common Web access device worldwide by 2013. As an industrial marketer, how do you know if mobile marketing is right for you or not? As with any marketing strategy, start with your target audience. You can easily get good data from your Google Analytics.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

LEADership

SEPTEMBER 5, 2013

– Hubspot’s 2013 Inbound Marketing Report. What needs to happen is a 360° comprehensive view of customer behaviour with analytics and a sensible set of metrics that shows acquisition or enlistment, engagement, reciprocity and viral spinning. ENSURE CONVERSION OPPORTUNITIES. Quite the opposite in fact.

Lead Generation 40

Lead Generation B2B Thought Leadership Lead Ranking Generation 40

Hubspot

APRIL 8, 2013

But you can teach a good, old-school agency how to adapt to changes in the marketplace, and transform themselves into a sleek, high-performance inbound marketing machine. How Real Agency Execs Transformed Into Inbound Agencies (And How You Can Do It, Too). Make a very tangible, meaningful commitment to inbound marketing.”.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

AUGUST 14, 2014

And while small business owners and marketers thought they''d hit the jackpot, the QR code trend didn''t become as popular with consumers as some had predicted. A 2013 survey found only 21% of American smartphone owners say they''ve ever scanned a QR code, and just 2% say they scan a QR code at least once per day. of the total U.S.

Mobile Advertising 28

Mobile Advertising Mobile Marketing Landing Pages Lock-In 28

Hubspot

AUGUST 2, 2013

But when used correctly, and efficiently , PPC ads can be an excellent complement to your inbound marketing strategies. Magazine’s list of fastest growing privately held companies from 2009-2013. Chris specializes in PPC, ecommerce channel management, and web analytics. Price Competitiveness: Show Them Your Value.

PPC 28

PPC Paid Search Agency Ads Work Management 28

Hubspot

JUNE 16, 2015

If you’re a sports fan (well, more like a sports geek), you know about a trend toward advanced analytics (the book Moneyball presents this concept about baseball). This concept absolutely applies to inbound marketing. You see a lot of inbound and content marketing case studies that measure growth through visits by month.

Inbound Marketing 28

Inbound Marketing Paid Content Statistics Analysis 28

NetLine

JANUARY 23, 2020

For example, we pioneered a program back in 2013 called Autism at Work. How has content marketing evolved over the past few years? This was the old adage of inbound marketing for customer acquisition. Any words of wisdom to share with your marketing peers?

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Customer Experience Matrix

OCTOBER 9, 2013

Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Note that not everyone is a marketing automation user.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketing Automation Lead Scoring 120

Hubspot

JANUARY 7, 2013

Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this. That’s why we’re going to suggest a new year's resolution for you: fix one of these 4 damaged relationships in your marketing strategy. Integrate your sales and marketing software.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Online Marketing Institute

JANUARY 16, 2013

OMI Blog - Internet Marketing Training Courses & Certification Programs. 26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. What content marketing tools do you live by, or which ones do you plan to use more in 2013?

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

Hinge Marketing

SEPTEMBER 6, 2013

Top Professional Services Marketing Content from August 2013. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. How Do You Measure Content Marketing? by Veronica Maria Jarski, Marketing Profs.

Social Networks 48

Social Networks PPC Marketo Click Rate 48

EMagine B2B Blog

JANUARY 29, 2013

In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing. 2013 is a new year, and a year to focus on the three keys to success; namely content development, SEO, and social media. You say you did that in 2012?

B2B Marketing 40

B2B Marketing Marketing Analytics Tools B2B Paid Search Agency 40

Hubspot

NOVEMBER 27, 2012

Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. The latter are the ones we want to highlight; not just to show how much can change in a year, but to emphasize how critical it is to remain agile as an inbound marketer so you can keep up with all these updates.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

JANUARY 3, 2018

Outbound marketing that relies on spamming, irrelevant advertising, and other tactics that are almost as bad for the business as they are for the customer is obviously not the right thing. And even well-intentioned inbound marketers who are trying to pull versus push. Offsite messaging has earned its place in inbound marketing.

Hubspot 78

Hubspot Advertising Agencies Paid Search Agency Lead Ranking 78

Single Grain

DECEMBER 29, 2020

Nowadays, Patel regularly writes in-depth marketing tutorials. Though these guides all contain advanced knowledge with strategies rooted in analytics, the guides themselves are accessible and make the processes described easy to follow. He’s worked on teams of major SaaS tools like Host Analytics and Salesforce. 15) Joel York.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Engagio

OCTOBER 13, 2020

These firms are adopting ABM to drive growth, even as results from inbound marketing have flattened due to competition and noise. This explosion in marketing noise has made it more difficult to reach buyers through digital channels, making it more important than ever to orchestrate human and digital touches.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126