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How to Use Predictive Content Analytics

Convince & Convert

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. Inbound Writer’s software scans and studies your entire website to determine topical depth and breadth.

Analytics 165
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Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

I can think of several reasons for the discrepancy: GTCR isn’t a big software company looking to fill out an existing marketing suite; Vocus sells mostly to small business, not enterprises; Vocus hasn''t created enough buzz. But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products.

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Top 10 Tools for B2B Marketers

KoMarketing Associates

It can often be difficult to find a path through the clutter to discover the best option in which methods and tools will be most useful and effective in a B2B marketing campaign. Google Analytics: Tracking website traffic, page views, conversions, and leads are all essential to understanding the influence and success of a B2B campaign.

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Is OptinMonster Worth It? (An Extensive Review for 2020)

Optinmonster

OptinMonster launched back in 2013 with a simple goal: to level the playing field by giving small and medium-sized companies resources that can compete with the big guys. Our detailed analytics allow users to monitor their campaigns’ success and make adjustments as needed. Detailed analytic reports. Proven results.

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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. After a long period of testing, Google made their search engine results page sidebar less and completely overhauled the look and feel of their search engine in order to try and unify the design across all devices.

Adwords 152
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16 Smart Resolutions for Better Marketing in 2013

Hubspot

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. After a long period of testing, Google made their search engine results page sidebar less and completely overhauled the look and feel of their search engine in order to try and unify the design across all devices.

Adwords 120