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26 Social Media Secrets Skittles Knows

Biznology

Photo credit: Wikipedia. unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. 14% trust advertising.

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Do you need accurate sentiment for social media listening?

Biznology

Photo credit: Wikipedia. Most of you know that I serve as Chief Strategist at Converseon, so I spend a lot of time thinking about sentiment analysis techniques for social media listening. DataWeek named Converseon the top innovator in data mining of 2012, so maybe you should check out the Convey API , too.

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). How will brands, social media marketers, and PR professionals find their way back to the fold? Every once in a while magic happens.

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How to Increase Your Content Visibility in Google Knowledge Graph

Convince & Convert

Google launched a new system in 2012 to improve its search process, Google Knowledge Graph, aiming to provide an enormous amount of information in an organized way and make it accessible universally. Build Your Brand Presence in Wikipedia. And what could be more promising than Wikipedia ? What Is Google Knowledge Graph?

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Knowledge Graph: How to Optimize Google Knowledge Panel for SEO

seo.co

The Google Knowledge Graph is a feature that started rolling out back in 2012 in order to improve the amount of information available online and the speed at which users could find it. Social Profiles. Starting in January of 2015, Google is providing links to social profiles of major brands. Conclusion.

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What’s next? Social Media and the Information Life Cycle

Biznology

Image via Wikipedia. In no way that’s a good indicator of what 2012 or 2013 will look like. The social media role, so far. Back in the days when “Web 2.0″ ″ was a hot buzzword, many people asked what “Web 3.0″ ″ would look like. ” is always in our minds.

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Christmas is a perfect time to create havoc online

Biznology

Image via Wikipedia. If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Social media monitoring dashboards across the Unites States, Canada, and Europe will be spending the Holidays alone. Turn it up to 11!