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PowerViews with Brian Carroll: The State of B2B Lead Gen & 2012 Recommendations

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Social Media Risk: Hoping the Shiny New Technology Will Transform Us. There are groups that are driving ROI from social media. ” 2012 Recommendation: Marketing Should Ask Sales Three Questions.

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Insights on Outbound Conference in Atlanta

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Mark Hunter – Mark said: “After 10+ years of working with companies and salespeople through my consulting work, I felt it was time to write my first book, " High-Profit Selling: Win the Sale Without Compromising on Price ", which released in 2012,” he shared with the group. Now my second book, " High-Profit Prospecting ", is available.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

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While some of these spaces are still being defined where marketing automation plays with CRM, he believes we’ll see M&A activity in 2012. Look for Greater Process Integration and Alignment in 2012. Prioritizing New Media: Start with What the Buyer Needs, Wants & Looks Like.

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PowerViews with Jonathan Farrington: Stay Focused

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The Role of Marketing Automation & Social Media. Click to start video at this point —Asked whether marketing automation and social media should be within the realm of marketing only, Jonathan affirms their value for sales. What Marketing and Sales Executives Need to Focus on for the Balance of 2012.

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PowerViews with Dave Munn: The Transformed Marketing Organization

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2012 Trending: Significant Transformation for Marketing Groups. Social media integration. Social Media: The Rise of the Social Buyer in the Complex Sale. Dave says social media has a very important role, and it’s growing. The social buyer is real and tends to be younger.

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PowerViews with Chad Burmeister: Sales is More Scientific Nowadays

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Chad was voted Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals 4 years in a row—2010, 2011, 2012, and 2013. That kind of video can be shared on social media, generating buzz about your company. Here is the full video of our discussions and below are some highlights.

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PowerViews with Ann Handley: First, Get Your Strategy, Messaging & Story Right

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2012 Challenge: How to Tell Stories, Create Compelling Content and Drive Interest. ” Social Media: Less About Lead Gen and More About Creating Relationships. ” Emphasizing the personal relationship aspect of social media, she adds, “The reality is there is a certain percentage of people who will never buy.