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Dreamforce 2012 is Coming – Are you ready?

Adobe Experience Cloud Blog

by Maria Pergolino For those that don’t geek out on all things salesforce.com as much as I do, I thought I’d write a quick post to update you on the fast building buzz around Dreamforce 2012. First, if you did not catch it, salesforce.com did an exciting blog post to highlight all the changes to Dreamforce in 2012.

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Marketo Files for IPO: Will High Growth Outweigh High Losses?

Customer Experience Matrix

Revenue for 2012 is reported at $58.4 million in 2012, or 59% of revenue. By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company.

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DF 2012 Interviews: Marketo Executives Talk Shop

Adobe Experience Cloud Blog

Bill discusses how Marketo is helping customers get social and how those capabilities integrate directly with salesforce.com. DF 2012 Interviews: Marketo Executives Talk Shop was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. He also talks about what new things Marketo is focusing on in the coming year.

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Hidden Dreamforce: Tips for Dreamforce 2012 You Won’t See Anywhere Else

Adobe Experience Cloud Blog

To start, salesforce.com does a great job compiling lists of sessions for different tracks, industries, and other themes. You can screen-print a cool salesforce.com related image on a t-shirt at the User Experience Area in the Dreamforce Developer Zone. Wonder where people get their cool salesforce.com clothes and bags?

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Highspot Sales Enablement Helps Sales People Find Content and Marketers Measure What Works

Customer Experience Matrix

When Highspot was founded in 2012, it focused on better content discovery for sales people. The July release will supplement this with opportunity information from Salesforce.com CRM, allowing correlation of content usage with funnel stage conversions and revenue. But the firm soon learned that this wasn’t enough.

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Social Enterprise is now a reality – Welcome to Dreamforce 2012

Adobe Experience Cloud Blog

Here is one example- creating social customer profiles: Social contacts allow you to access social profiles like Linkedin, Twitter, and Facebook, deeply integrated into salesforce.com. Social Enterprise is now a reality – Welcome to Dreamforce 2012 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

nurture campaigns), and share leads with a CRM system like Salesforce.com. Leadsberry is among the oldest of these systems, launched in July 2012. Synchronization with Salesforce.com and SugarCRM are due by mid-2014. The system was released in mid-2012 and starts at $1,050 per month including a Dynamics license.