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Marketing Automation's Unhappy Users: Trouble in Paradise?

Customer Experience Matrix

The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen. One final survey reinforces this point.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. He comments, “Salesforce.com is a good example. So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.” Just on the BtoB blog feature that we have on our website in which marketers blog, the comments really pile up.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. He comments, “Salesforce.com is a good example. So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.” Just on the BtoB blog feature that we have on our website in which marketers blog, the comments really pile up.