KoMarketing Associates

JUNE 2, 2015

LinkedIn acquired presentation and image sharing platform SlideShare in 2012 , and has since integrated it with its existing platform in order to help users showcase their SlideShare uploads on LinkedIn. If you are regularly doing presentations to clients or at industry events, create a SlideShare account and upload your presentations.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Biznology

DECEMBER 7, 2012

Nielsen released “ State of the Media: The Social Media Report 2012 ,” which provided some eye-popping growth numbers for mobile and app usage. And, the always-excellent Mary Meeker presented her Internet Trends report at Stanford, concluding that we haven’t seen it all yet – there’s much more to come with tech and mobile companies.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

KoMarketing Associates

FEBRUARY 19, 2013

There are hundreds of networks that currently exist and it feels as if we’re always hearing about the next big one coming down the pipeline. At the end of the day, your business should be spending time on the networks that matter. Here are a few tips on identifying the best social network for your business: Look at analytics.

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

Hubspot

JANUARY 21, 2011

Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media. eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. Optimize for Mobile. Establish Trust With Your Audience.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Convince & Convert

JUNE 19, 2012

To couple this, The Social Habit study conducted by Edison Research suggests that approximately 33% of social network users knowingly follow brands, products or services on social networks.

Facebook 157

Facebook Lead Scoring Lead Ranking Paid Search Agency 157

Exo B2B

JULY 12, 2017

We recently wrote a post about Snapchat and explained how to use this social network in your B2B marketing strategy. Instagram was bought out by Facebook in 2012 and now has around 700 million users worldwide (B2B & B2C). This social network, widely used in B2C, is now growing quickly in B2B as well.

B2B Marketing 40

B2B Marketing Marketing & Strategy Marketing Strategy B2B 40

Hubspot

OCTOBER 28, 2020

Encourage members of your marketing team to present lessons learned from specific A/B test they've run during your weekly marketing meetings so everyone can benefit. Marketing members also regularly present at meetings in other departments to share valuable marketing insights. And who doesn't want that?

Work Management 101

Work Management Marketing Management Planning Advertising Benchmark 101

Marketing Insider Group

JANUARY 17, 2012

One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as reported by businesses in 2011. They reported that time spent on the web minus Facebook was up 2% from June to December. The Bottom Line.

Paid Search Agency 100

Paid Search Agency Allocation Ads Mobile Advertising 100

Customer Experience Matrix

AUGUST 29, 2013

But there’s another set of vendors that look very much like Mintigo, Infer, and Lattice Engines building detailed profiles by extracting data from Web sites, social networks, and other sources. This is where its on demand approach comes in handy, since the interface can present information in categories tailored to each client’s needs.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Computer Market Research

OCTOBER 27, 2014

First, let’s go over the facts (all information is provided courtesy of LinkedIn) and what they mean to you: According to LinkedIn, they are the largest professional network with more than 313 million members spanning across 200 countries and territories. billion professional-oriented searches in 2012. million LinkedIn Groups.

Advertising Channels 60

Advertising Channels Linkedin Marketing & Strategy Ideal Customer Profiles 60

Content Standard

SEPTEMBER 28, 2016

” The quote above, excerpted from the movie The Social Network , spells out the reality of Facebook’s incredible success: it spread through Harvard, the country, and the world all in less than a year—2004, mind you. Delivering ads via mobile also occurred in 2012, driving this strategy home. Well, Facebook has 1.13

Facebook 40

Facebook Cost Per Thousand Paid Search Agency Mobile Advertising 40

Convince & Convert

JULY 17, 2012

This post is about optimizing your social media activities for improved engagement and increased ROI by building your reputation and trustworthiness in the eyes of those in your social networks. How can you do this? At worst, they provide inadequate disclosures and no context. Our new plain language URLs — rul.es, ter.ms

Social Media 126

Social Media Media Paid Search Agency Ethics 126

Scoop.it

SEPTEMBER 4, 2018

Creating content that the company wants to talk about means they have to seek an audience for it afterwards : On the other hand, if they present content that audiences already want to hear, the potential to reach this audience is inherently bigger. The further a brand is from audience-centric content, the less impact it has.

Curation 64

Curation Top of Funnel Content Marketing Marketing Budget 64

markempa

JANUARY 11, 2011

He authors MarketingSherpa’s Social Media & PR Benchmark Guides , is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions like Harvard. They can’t get a grasp on how many leads social media is generating. “A What do you think?

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

He authors MarketingSherpa’s Social Media & PR Benchmark Guides , is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions like Harvard. They can’t get a grasp on how many leads social media is generating. “A What do you think?

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Outbrain

JANUARY 1, 2019

Since 2012, native advertising has steadily grown to become the dominant online advertising format. Native ads are everywhere, on search engines, social networks and – of course – content discovery platforms like Outbrain. This became official in 2017 when native ad spend reached 60% of all display ad spending.

Paid Search Agency 55

Paid Search Agency Marketing AI Examples Ads 55

Marketing Insider Group

DECEMBER 22, 2011

RT @ derekedmond : Latest Post: 18 B2B Marketing Presentations to Favorite on #Slideshare [link] via @ komarketing #B2B. RT @ billrobbSAP @ forrester Study of Social Network Use by Age Group [link] | some kids still read newspapers? 12 Marketing Predictions for 2012 [link] via @ marketingprofs. [link] via @ eddiereeves.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Content Standard

JANUARY 20, 2015

New innovations in 2014 will likely continue to make waves in the mobile world, presenting new challenges and opportunities. The social network says it took in 85 percent of its Q3 revenue from mobile as brands flocked to its ad business. billion in 2012, the Content Standard reported. Mobile Innovations.

Mobile Marketing 40

Mobile Marketing Planning Mobile Advertising Marketing & Strategy 40

Content Marketing Institute

FEBRUARY 5, 2019

Their potential for cross-channel distribution capabilities enables on-the-go engagement: It’s easy for brands to publish branded content campaigns across multiple social networks, owned media properties, and other external websites.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Hubspot

MAY 29, 2015

The deck is an impressive 197 slides, and while the entire presentation is worth a read, we've selected the most interesting stats and charts that highlight how the internet is changing. Consumer internet usage growth rates have slowed down -- up 21% in 2014 versus an increase of 31% in 2012. Mobile Usage Has Outpaced Desktop.

Advertising Agencies 28

Advertising Agencies Mobile Advertising Paid Search Agency Verticals 28

Adobe Experience Cloud Blog

JULY 27, 2012

To get your executive team on board consider presenting to them and including some of the following information: Illustrate competitors who are using employee social media contributions successfully. Highlight how employee social contributions can be used for lead gen, and creating valuable relationships. Let’s Get Social!

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Hubspot

MAY 14, 2014

LinkedIn''s evolution began in May 2012 with the acquisition of SlideShare , and it continued with the purchase of news-reader app Pulse. And last year, the social network got into the original content game with the launch of the LinkedIn Influencer Program, which features posts from the likes of Richard Branson and Suze Orman.

Paid Search Agency 28

Paid Search Agency Linkedin Companies Clickthrough 28

Webbiquity

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

DECEMBER 28, 2011

Marketers are really starting to understand the impact social media can have on their businesses. A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. 15 Ways to Step Up Your Business' Social Media Game. Are you using them?

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

AUGUST 19, 2012

This one comes to us from our friends at SEOmoz, telling the tale of a story that was presented at MozCon: how optimizing a Google+ profile dramatically increased a blogger's traffic. The Best Memes of 2012 (So Far) From Mashable. If so, enjoy a leisurely browse of Mashable's compilation of 2012's best memes so far.

Inbound Marketing 28

Inbound Marketing Content Profiling Blogger 28

Buzz Marketing for Technology

DECEMBER 8, 2010

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Hubspot

FEBRUARY 1, 2021

Take advantage of the ability to promote your event to thousands of relevant people in your industry, on a social network built for networking — you know, the reason people go to events. Creating an event page on LinkedIn also gives attendees the opportunity to post questions and network with each other.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Hubspot

MAY 24, 2012

In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. This piece of data comes from HubSpot's 2012 State of Inbound Marketing Report. Social media use in the U.S.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Hubspot

JANUARY 10, 2013

Since Facebook and the mobile world need to get closer and closer together, it's certainly a possibility, but I think most people are agreeing that Facebook releasing its own smartphone isn't too likely for the 15th, considering Zuckerberg himself denied it in July of 2012. But hey, that was over five months ago.

Facebook 28

Facebook Mobile Advertising Mobile Marketing Social Networks 28

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides.

Twitter 100

Twitter Tips Tools Tactics 100

Adobe Experience Cloud Blog

OCTOBER 4, 2012

Here’s a recent example: We’ve also found it works well to target the hashtag for specific conferences and events (such as #DF12 for Dreamforce 2012). Using a SlideShare PRO account, Marketo can create a custom-branded look for our pages and can capture leads whenever someone views one of our presentations or wants to download the slides.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Webbiquity

SEPTEMBER 10, 2012

These are the leaders in the information and communications technology sector who truly “get” social media and social business. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. Cindy Bates. Cindy_Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

These are the leaders in the information and communications technology sector who truly “get” social media and social business. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. Cindy Bates. Cindy_Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Adobe Experience Cloud Blog

MARCH 8, 2011

million in 2012, up from an estimated 14 million in 2010. Sure, they are also used to make presentations (the dreaded PowerPoint deck), but the main business purpose is inputting, tracking, and managing data and information. The story cited industry tracker iSuppli, which predicted that Apple will ship 43.7 The answer is easy.

Consulting 48

Consulting Paid Search Agency Barriers Marketing & Strategy 48

Hubspot

SEPTEMBER 21, 2012

But as more social networks began to appear, and more people began to adopt them, they became an uncontested space for all types of companies to be present in. At first, many businesses hardly knew what to do on social media -- just that they needed to be using it. 3) Use Social Media Lead Intelligence in Sales Calls.

Social Media 28

Social Media Lead Management Work Management Marketing Management 28

Hubspot

JULY 3, 2013

Once 1994 arrived and the internet boomed, websites, blogs, and social media sites cropped up in every corner of the internet and, shortly thereafter, were plastered with ads. Consumers became so hard to reach that social networks and major media publishers started trying to grab reader attention with native advertising.

Advertisements 28

Advertisements Advertising Allocation Peer-to-peer 28

Paul Gillin

JANUARY 16, 2012

Alistair Rennie at Lotusphere 2012. “Ultimately, Social Business is a competitive differentiator.” The Social Business platform that IBM is building has these components: Social networking. “Social Business cannot be an IT project,” but IT must be closely involved. User Presentations.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50