Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

KoMarketing Associates

FEBRUARY 19, 2013

Marty Weintraub and Lauren Litwinka, our friends over at AimClear , recently published The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success. The book offers tips and advice for community managers on how to set up, manage, and run a social media program. Where do you start?!?

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Traditional media is no longer the source… socially adept athletes are.

Social Media 134

Social Media Media Blogger Television marketing 134

Online Marketing Institute

DECEMBER 6, 2011

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends. It was no surprise to us that content marketing remains a top priority for marketers in 2012. Marketers are using social media more frequently. LinkedIn: 39% increase.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Parse.ly

AUGUST 22, 2019

I often wonder if the allure of a social platform is worth the hype. The strategist in me wants to understand how trends in social media influence a business’s potential to grow. When it comes to social media, is the pursuit of a new audience justified? . The opposite of this is unidentifiable social traffic, or dark social.

Social Media 81

Social Media Traffic Media Privacy 81

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

EMagine B2B Blog

DECEMBER 22, 2014

When it comes to social media, things move pretty fast. With the recent news that Instagram has surpassed Twitter in active users, it is time to take a look at the most important social media statistics of the year and draw some conclusions on what they mean for B2B in 2015. 100 hours of video is uploaded to YouTube per minute.

Social Media 40

Social Media Statistics Media Youtube 40

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She is a speaker, author, and current member of the LinkedIn Influencer program.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms. How do I get started?

Social Media 105

Social Media Social Marketing Media Planning 105

ClearVoice

DECEMBER 5, 2018

When you talk about “social media users” in strategic planning meetings, you may imagine them as people continuously scrolling through an endless feed of content for hours at a time just waiting to come across the right message (presumably from you), so they can subscribe to a newsletter, visit your site, watch a video, or click a link.

Social Media 61

Social Media Media Emarketing Facebook 61

MLT Creative

JANUARY 31, 2012

The manufacturing industry has been somewhat slow to accept social media as a marketing tool. This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. Use LinkedIn to Help Fill the Sales Funnel A final tool that I’d like to highlight here is LinkedIn.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Metadata

JULY 31, 2019

Alternative Social Media. Facebook is the big dog in social media, but it is not the only puppy in the advertising kennel. Some social media sites like Twitter and Linkedin have been around for over a decade. But other social media opportunities spring up regularly.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

Hubspot

OCTOBER 31, 2012

In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. For B2B companies, increasingly, that means shifting some ad dollars to LinkedIn , the networking site for professionals that has garnered 175 million users (40 million in the U.S.) Why You Might Benefit From Using LinkedIn PPC Ads. Maybe more.

Paid Search Agency 28

Paid Search Agency Linkedin Ads B2B Marketing 28

SnapApp

FEBRUARY 10, 2012

Video marketing ranks high on the list of priorities for marketers in 2012. Specifically, a good portion of marketers have plans to increase their YouTube marketing efforts this year. Here are a few ways to integrate video marketing -- specifically, YouTube -- into your 2012 social campaign.

Video Marketing 48

Video Marketing Marketing & Strategy Viral Marketing Content 48

Metadata

JULY 31, 2019

Alternative Social Media. Facebook is the big dog in social media, but it is not the only puppy in the advertising kennel. Some social media sites like Twitter and Linkedin have been around for over a decade. But other social media opportunities spring up regularly.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms. How do I get started?

Social Media 52

Social Media Social Marketing Media Planning 52

Martech Advisor

NOVEMBER 19, 2019

It is important to note that many millennials are parents or primary caregivers of children now, who have grown up in an era of exploration (search engines), connectedness (social networking), and digitization. Do let us know on Twitter or LinkedIn or Facebook ; we’re always listening!

Interactive Marketing 41

Interactive Marketing Planning Advertising Agencies Paid Search Agency 41

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. The Wonder of Tech ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Content Standard

JULY 13, 2016

Pew Research Center found that 62 percent of US adults get news on social media , and 18 percent do so often. That’s a big bump from 2012, when 49 percent of adults said they received news from social media. But the rise of social media and mobile devices have shifted this somewhat. The Social Media News Engine.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 56% of Americans have a profile on at least one social networking site.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

JANUARY 29, 2014

Picture this: You’re sitting in front of your boss, eager to pitch your idea of using social media to engage prospects and market your brand. If you want to convince your boss that social media marketing is integral to your overall marketing success , you''ll need plenty of resources to back up your argument. How to Respond.

Social Media 28

Social Media Cost per Lead Social Marketing CPL 28

Hubspot

AUGUST 7, 2012

But thanks to the power of social media, this grueling task can be made much easier in several ways. A 2012 study from Ipsos OTX and Ipsos Global @dvisor revealed that 22% of global internet users said they would purchase from a brand if they saw that a friend liked or followed the brand on a social network such as Facebook or Twitter.

Social Media 28

Social Media Creativity Media Landing Pages 28

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients. Similar strategies can be applied to other ad platforms and networks as well.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Hubspot

NOVEMBER 5, 2014

When it comes to social media, many of us take an “if you build it, they will come” approach. Our new study on study based on responses from 569 consumers, The Social Lifecycle , revealed that consumers have high hopes for brands. different social platforms. What’s your Ello strategy, by the way?). Why the huge delta?

Social Media 28

Social Media Media Buyer Personas Youtube 28

Hubspot

MARCH 20, 2014

There''s no shortage of advice in the blogosphere on how and where to spend your time on social media. We recently surveyed over 9,000 small-to-medium-sized nonprofits in the United States and Canada to see how they use social media and to what end. An overwhelming majority of nonprofits list Facebook as their primary social network.

Social Media 28

Social Media Spending Social Marketing Media 28

Hubspot

JULY 19, 2012

Alright, I think marketers have jumped on the social media gravy train. eMarketer reported on a study from the Association of National Advertisers showing the growth of social media adoption by US marketers since 2007. Just because these marketers are on social media doesn't mean they're using it well. And use it well.

Social Media 28

Social Media Media Analysis Network Marketing 28

Oktopost

JULY 28, 2020

Don’t call it social selling. Using social media to network has been a concept around since Reid Hoffman founded LinkedIn in 2002. So if it’s not social selling, then what is it? Back in 2012, Dan was a senior sales leader at LinkedIn and responsible for training LinkedIn’s very own global sales team.

B2B 103

B2B Multi-Channel Ideal Customer Profiles Linkedin 103

Hubspot

OCTOBER 19, 2012

social media has had plenty of time to accumulate some big, cuhraaaazy myths. Myths some marketers have held onto because, well, it's just kind of hard to keep up to date on what's really going on with social media. and drudged up some of the most common social media myths out there. 20 Common Social Media Myths BUSTED.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

JULY 11, 2012

To help get to the bottom of it, we analyzed a sample of 26 unique HubSpot emails that we sent to the same audience over a period of three months in 2012. Social Media Sharing Links. These are the links that enable recipients to share the content of the email within their social networks. Social Media Follow Links.

Email Marketing 28

Email Marketing CTR Paid Search Agency Hubspot 28

Golden Spiral

NOVEMBER 6, 2018

There’s no denying the power of social media. We’ve seen brands build (and destroy) their empires through social media alone. And while the power of social media is unmistakeable, we still see many B2B tech companies fail to adopt successful social media strategies. How well have you integrated social into your strategy?

Paid Search Agency 86

Paid Search Agency Social Media Social Marketing B2B Marketing 86

Hubspot

APRIL 17, 2012

Are you considering how influential social proof can be in that mix? While product reviews are only one type of social proof, those are some pretty persuasive statistics to consider. Are you giving the social proof of your business the visibility it deserves? What Is Social Proof? 5 Categories of Social Proof.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

JANUARY 14, 2013

1) Social Media Manager. According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. I f you aren't one of those businesses, it's time to ramp up your social media efforts.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

JULY 28, 2017

It’s time we talked about how you’re using social media. Your fear of spending money on social ads. You see, social media marketing has changed, but most social media marketers haven’t. A modern social strategy is light-years away from the definition we used in 2012 and it’s time to adapt. Your results.

Social Media 78

Social Media Marketing AI Trends Media 78

EveryoneSocial

SEPTEMBER 25, 2023

We’ve entered a new paradigm that has social media at its center and relies on sharing content that can be consumed and engaged with on the networks. Social media was a brand new thing and something that Google had yet to — and, arguably, still hasn’t — figured out. What could be summed up as network effect.

Paid Content 69

Paid Content Paid Search Agency Content Marketing Advertising Agencies 69

Webbiquity

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? How can you make sure your company’s social media policy doesn’t run afoul of employment law? How can you measure (or can you measure) social media ROI ? Social Media Marketing Guides and Tips. Research] by Heidi Cohen.

Social Media 100

Social Media Paid Content Resources Tips 100