KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

MARCH 3, 2014

These type of metrics, combined with the fact that LinkedIn already is one of the top platforms for publishing B2B content, lead to a potentially tremendous content development opportunity for B2B marketers and the organizations they represent. So what should B2B marketer’s consider in their LinkedIn marketing initiatives?

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Follow B2B Online Marketing at https://twitter.com/B2BOnlineMktg.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Webbiquity

JULY 2, 2012

In other situations, however—such as when looking at what percentage of total website traffic should be driven by organic search—the answer is a clear but not helpful “it depends.” In general, the longer a site has been active, the higher the percentage of traffic it generates from organic search. Website age.

Traffic 100

Traffic PR Correlation Advertising Benchmark 100

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. Barrett; Search Engine Marketing, Inc.,

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

seo.co

APRIL 11, 2021

In 2007, the platform was rebranded as Google Product Search to emphasize its integration with Google Search. Product listings would appear alongside regular search results. By 2012, the service had rebranded itself again and it was renamed Google Shopping. Unlike free organic listings, paid listings cost money.

Work Management 107

Work Management Google Marketing Budget ROAS 107

EMagine B2B Blog

MARCH 18, 2015

That’s right, 46% of B2B buyers are millennials – a 70% increase from 2012!So Well, it means you no longer have a choice in including this digital native audience in your marketing strategy. The way searches are being made has changed. The way searches are being made has changed. What exactly are they searching?

B2B Marketing 40

B2B Marketing Planning B2B Search Engine Marketing 40

KoMarketing Associates

MAY 31, 2012

Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. But, according to the B2B Lead Roundtable Blog , “social media is one of the most challenging channels for B2B marketers to manage. So what’s a marketer to do?

Social Media 120

Social Media Media Work Management Marketing Management 120

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Webbiquity

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Click-through rates on search result ads are higher on mobile, according to a Marin Software study. How One Organization Successfully Embraced Mobile.

Positioning 100

Positioning Business Mobile Marketing Stats 100

KEO Marketing

FEBRUARY 29, 2016

Kloefkorn is founder and president of KEO Marketing. As the largest national lesbian, gay, bisexual and transgender (LGBT) civil rights organization, HRC envisions an America where LGBT people are ensured of their basic equal rights at home, at work and in the community. The organization represents a force of more than 1.5

Campaigns 48

Campaigns Advertising Agencies Paid Search Agency Mobile Advertising 48

Webbiquity

FEBRUARY 4, 2013

This proliferation of literature acknowledges the changes social media brings to marketing. These books fail to realize the full scope of the marketer’s challenge, not with social media, but in becoming a modern organization that works across media and tactics to achieve its goals.”. Think of marketing as the hub.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Adobe Experience Cloud Blog

JUNE 23, 2011

by Carol Fox MarketingSherpa just released its eighth annual 2012 Search Marketing Benchmark Report – SEO Edition. The 202-page report, which is organized by company size, primary market, industry sector, social media use and SEO maturity, examines the SEO habits and effectiveness of some 1,530 B2B and B2C marketers.

SEO 48

SEO Studies Marketing & Strategy Lead Scoring 48

QuanticMind

MARCH 29, 2019

A short time after the advent of the Internet, early search engines set the stage for search engine marketing, commonly known today as simply SEM. Over time, the definition has changed: where once SEM was an umbrella term that incorporated search engine optimization (SEO) and paid search, it now stands alone.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing SEM 40

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

SEPTEMBER 10, 2012

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. Cindy Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. Cindy Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

JANUARY 14, 2013

Check out these pre-packaged job descriptions to know what skills are deal breakers for your new and improved marketing dream team. And feel free to adapt, modify, and use them in your own search for your next all-star marketing team members. Optimizing content for search engines and lead generation.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

ClickZ

JUNE 17, 2020

Each of these companies are leaders in their respective category, with B2B and B2C organizations each benefiting from their AI-enabled solutions. Rather, consider this a snapshot of how companies are using high-end AI capabilities to improve customer experience, achieve sales goals, and better enable their marketing campaigns.

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

KoMarketing Associates

NOVEMBER 18, 2012

Last week, KoMarketing Associates covered a study released by Optify , which revealed that organic search terms returning “not provided” keyword results have risen to 39 percent; this change represents a 171 percent growth since last year. The study covered traffic associated with 424 B2B sites.

Google 120

Google Marketing Management Long Tail Marketing Budget Programs 120

seo.co

JUNE 13, 2021

Around 90% of people use Google for searches made via desktop. At the same time, Google now rules 95% of the mobile search engine market. Google Trends, started in 2012 , is one of the most powerful tools as it bears the knowledge of frequently changing search trends. Did you know? What Is Google Trends? &

Paid Content 111

Paid Content Trends Traffic Google 111

Marketing Insider Group

JUNE 7, 2012

Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. They pointed to the high cost per lead of some paid search (PPC) campaigns as evidence. So in this post, I will make my best attempt to show that inbound leads do indeed cost less.

Inbound Marketing 100

Inbound Marketing Cost Paid Search Agency Lead Ranking 100

KoMarketing Associates

FEBRUARY 29, 2012

That said, it is important to realize that internet marketing, search engine marketing, and social media marketing, are moving rapidly to browsers and applications on the mobile device. This trend is also happening across the third party platforms that drive traffic and leads to the organization.

Internet Marketing 120

Internet Marketing Mobile Marketing Statistics B2B Marketing 120

Webbiquity

JANUARY 3, 2012

How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? Find out here in some of the best blog posts and articles of the past year offering strategic guidance and insights for B2B marketing and sales executives. Just What Do Marketers Do, Anyway? by MarketingProfs.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

Single Grain

APRIL 25, 2022

Ready to Hire a Paid Search Marketing Agency? What Is Paid Search Marketing? Paid search marketing – a.k.a. PPC marketing lets you generate immediate leads, which is otherwise challenging via SEO or email marketing. How to Get Started With Paid Performance Marketing. Salesforce.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

seo.co

FEBRUARY 8, 2023

We typically advise internal link building in the following ways: Focus on your money terms first, using anchor text that aligns with search results, search volume and cost per click metrics that will drive leads and sales Don’t worry too much about over-optimizing for anchor text on-site. Lead off with a bang.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

Hubspot

AUGUST 9, 2018

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics. The following degree programs can lead to a career in marketing: Marketing.

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

Valasys

AUGUST 9, 2019

As per a report published in the Search Engine Journal (SEJ), 51% of the online traffic on a website is a repercussion of organic searches. It includes organizing events, sponsoring industry-specific & participating in other vital events across the globe for reputation building & improving brand resonance.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Adobe Experience Cloud Blog

OCTOBER 22, 2012

But the power of content marketing can be broken into a number of different areas, from attracting natural visitors through Google & Social Media, to generating leads for your business and turning those leads into paying customers. One of the the areas where content marketing is making it’s biggest impact is in SEO.

SEO 48

SEO Advertising Agencies Work Management Top of Funnel 48

Marketing Insider Group

JULY 8, 2010

Next, vetted organizations in developing countries submit short proposals explaining how they’d use those products. Once enough money has been raised, Kopernik transfers the funds to the technology provider, who then ships directly to the receiving organization. The feature will be available globally on the 2012 Ford Focus. #45.

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

Next, vetted organizations in developing countries submit short proposals explaining how they’d use those products. Once enough money has been raised, Kopernik transfers the funds to the technology provider, who then ships directly to the receiving organization. The feature will be available globally on the 2012 Ford Focus. #45.

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

Webbiquity

FEBRUARY 7, 2012

Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. 27% of companies expect “the elimination, or at least lessening, of an organizations formal hierarchy because it will be easier to make decisions as a group.”

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

JUNE 5, 2012

In fact, they announced 40 algorithm updates in February 2012 alone, followed by another 50 in March. These tools are critical to your organic search strategy because they allow you to focus on the elements of your site that Google deems important. 6) HubSpot's Marketing Grader. and a Google bot!

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28

Webbiquity

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

Webbiquity

FEBRUARY 24, 2015

Infographic: Search Ranking Made Simple by Sword and the Script. ” 7 Things That Will Improve Your SEO More Than SSL by Search Engine Watch. Erin Everhart deconstructs Google’s announcement late last summer than SSL may impact organic search rankings. Is it optimized for lead generation and conversions?

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Webbiquity

JUNE 4, 2013

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. 4 Enterprise SEO Trends to Watch in 2012 by ClickZ.

Paid Content 100

Paid Content Tactics SEO Tips 100