Why the Term “Marketing-Qualified Lead” Creates Serious Confusion – Part I
markempa
NOVEMBER 21, 2011
Part of the beauty of the demand waterfall vernacular is that it added descriptive language to the word “lead.” All too often, sales and marketing have very different definitions of what a “lead” is. With its Demand Waterfall, SiriusDecisions created a common language between sales and marketing by labeling key funnel stages.
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