Everything Technology Marketing

JANUARY 31, 2012

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. What marketing areas are becoming relatively less important in 2012?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Marketing Insider Group

DECEMBER 13, 2011

First, I did some research and identified some of the top 2012 marketing predictions posts, listed below. So here I will update my list of predictions for B2B Marketing in 2012 and ask that marketers not forget about our important link to the business and our sales colleagues… Will Marketers Leave Sales Behind in 2012?

B2B Sales 100

B2B Sales Work Management Marketing Management B2B Marketing 100

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Creators are leading the way now. to get through. How do they do this?

Rules 148

Rules Planning Branding Brand Identity 148

markempa

OCTOBER 12, 2011

Tweet I am especially looking forward to the next B2B Lead Roundtable webinar. Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , will reveal key takeaways from this just-released publication, which is based on a survey of marketers from 1,745 B2B organizations.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Peer-to-peer 120

Adobe Experience Cloud Blog

DECEMBER 1, 2011

After all, most leads these days tend to be generated online. Online content marketing makes up most of the advertising budgets of some organizations. Of those groups: Companies with no SEO process: About 26% plan on increasing their SEO budget, with 21% saying they will expand spending on this technique by 20% or more.

Lead Generation 48

Lead Generation Budget Programs Analysis SEO 48

markempa

FEBRUARY 26, 2012

They were a test of the schools evacuation plan — a calm, orderly process to follow should an emergency strike. ? Most lead-generation marketers are not in crisis, but many could use an orderly process to help combat challenges. asks Doyle. Marketers need to know their own best practices. Build a strategy from the best tactics.

Lead Gen 120

Lead Gen Tactics Sales Qualified Leads Trade Show 120

markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. 61 percent send leads directly to sales. • What does this mean?

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What’s the key to generating more inbound marketing leads? B2B Lead Blog ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ANNUITAS

JULY 10, 2014

About two years ago I wrote a blog post on Why BANT No longer applies for B2B Lead Qualification. Given the environment in which we live as B2B Marketers, BANT (Budget, Authority, Need and Timeframe) is not a trustworthy indicator of the qualification status of the leads. BANT is not Aligned to a Buying Process. “I

Lead Qualification 100

Lead Qualification Sales Management Sales Qualified Leads Lead 100

Marketing Insider Group

AUGUST 12, 2020

When an Agile process and mindset is implemented holistically within the organization, empowerment of individual contributors and teams can be a major benefit of the methodology. Now, there are Agile applications for all business processes and functions. Because most new Agile teams just haven’t cracked it yet.

Planning 229

Planning Work Management Marketing Management Paid Search Agency 229

ViewPoint

AUGUST 30, 2012

Brian Carroll is Executive Director of Revenue Optimization for MECLABS and spoke midday here in Orlando on Day Two of the MarketingSherpa 2012 B2B Summit. Some key takeaways all organizations should think about are: 64% of leads generated go directly to field sales without filtering or prequalification. In one case $4.9

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Leads B2B 120

ANNUITAS

AUGUST 30, 2018

These business leaders had legitimate concerns about the performance of their Demand Generation efforts, which often manifested in a number of ways: sales leaders needing to add headcount to “fill in the gaps” around lead generation shortcomings, or a distrust driven by a disconnect between marketing and sales when it comes to performance reporting.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

ViewPoint

JULY 31, 2012

Generating sales leads that are actually followed up by sales is a basic business process that is broken in most companies. What constitutes a good lead? Ensure that leads are passed back for reheating, nurturing or re-qualification rather than having them simply stalled out in the pipeline which is usually a black hole.

Sales Qualified Leads 120

Sales Qualified Leads Sales Leads Lead Ranking Marketing Qualified Leads 120

DiscoverOrg

JANUARY 2, 2019

“Big data” is very 2012. But what we found most intriguing were some numbers behind TOPO’s predictions surrounding data; specifically, the coming “B2B customer data tsunami:” How big is it, how can we operationalize it, and what competitive advantages will it bring for forward-looking organizations? How do we deal with data breaches?

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

markempa

AUGUST 5, 2013

Tweet Content marketing is one of the most effective and widely used lead generation tactics, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. Others include: Managing processes that best serve customers. Related Resources: Lead Gen Summit 2013: Sept. Using the right tools. 30 – Oct.

Marketing Budget 120

Marketing Budget Lead Gen Paid Search Agency Marketing Management 120

markempa

APRIL 15, 2012

Tweet Confession: I wish I could flash this across every marketer’s computer screen the moment it powered up: A universal lead definition (ULD) clarifies what a lead is to everyone in your organization. Are these truly leads? Anyone who expresses interest in what you sell is an inquiry , not a lead.

Sales Qualified Leads 120

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Resources 120

ANNUITAS

JUNE 10, 2020

It is a strategic component of a company’s overall go-to-market motion — complementary to and collaborative with a company’s sales and channel organization(s). Managing go-to-market processes, technology systems and data. Orchestrating customer engagement” includes: Educating along the buyer journey.

Demand 162

Demand Work Management Marketing Management Peer-to-peer 162

Martech

MARCH 1, 2023

Plenty still rely on outdated or siloed data, processes and systems. Targeted messaging leads to higher open rates, click-through rates and conversions. Outcomes, not outputs This 2012 HBR article highlights the importance of focusing on outcomes rather than outputs in marketing efforts. Subscribe Processing. Get MarTech!

Touchpoints 112

Touchpoints Paid Search Agency Fulfillment Advertising Agencies 112

markempa

AUGUST 26, 2012

This is apparently not enough to make marketers and sales professionals embrace change and develop a formal lead generation strategy, considering that 75% of marketers still don’t have a formal lead generation process or guidelines according to MarketingSherpa’s 2012 Lead Generation Benchmark Report.

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 120

Vision Edge Marketing

DECEMBER 14, 2011

If you are like many organizations you’ve invested in web analytics tools, marketing campaign management systems, and sales force automation. Odds are you are coming to expect more accountability from your marketing organization. Part of the problem is in the marketing planning process. Work from a marketing plan blueprint.

Planning 100

Planning Budget Programs Marketing Budget Creation Allocation 100

ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. 2012 Trending: Marketing Is Ahead of Sales in Understanding Buyer 2.0. The Core Issue: It’s Not Alignment – It’s Driving the Demand Process.

Demand 120

Demand Process Work Management Marketing Management 120

Adobe Experience Cloud Blog

OCTOBER 5, 2012

by Dayna Rothman The Lenskold Group and The Pedowitz Group recently released their 2012 Lead Generation Marketing Effectiveness Study. The study draws on 373 B2B marketers to discuss the practice of lead generation , marketing automation, ROI, and how they are all interrelated. How Effective is Your Lead Generation?

Lead Generation 48

Lead Generation Effectiveness Lead Scoring Lead Ranking 48

Martech

JULY 11, 2023

This also happened in 2012, when users were forced to change from the original Google Analytics (GA2) to Universal Analytics (GA3, AKA UA). Critics argue that the new data model and measurement protocol lead to inconsistencies, making relying on GA4 for accurate reporting difficult. This is a flaw in their logic. This is not new.

Marketing Analytics Tools 80

Marketing Analytics Tools Privacy Marketing Management Privacy Policies 80

SWZD

OCTOBER 14, 2019

How do you manage a very high volume of leads, and how can new conversational chatbot technologies assist? Managing Lead Flow. From 2009 to 2012, Jeanne was Vice President of Marketing at HubSpot where her team was responsible for generating a large amount of leads. About Ipswitch. Enter the Chatbots.

Sales Qualified Leads 48

Sales Qualified Leads Lead Marketing Qualified Leads Leads 48

markempa

APRIL 8, 2012

Tweet Marketers use lead scoring to slice all the potential deals in their pipelines and serve the sales team what it’s hungry for — leads that are ready to buy. Each attribute and action adds to a lead’s total score. When the score hits a pre-determined threshold, the lead is served to Sales. Watch a webinar?

Lead Scoring 120

Lead Scoring Lead Ranking Sales Qualified Leads ROI 120

Biznology

SEPTEMBER 26, 2013

The Number One rule in B2B marketing: Never, ever, pass an unqualified lead to your sales force. In this kind of situation, the lead should stay with the marketing team, where the relationship can be developed, and nurtured, until it’s ready to take up a salesperson’s valuable time. Enter the concept known as lead qualification.

Lead Qualification 80

Lead Qualification Lead Generation Lead Scoring Lead Ranking 80

markempa

JUNE 24, 2012

Unbelievably, most are still sending only raw leads to Sales, and they aren’t making an effort to bring those leads to a place where they’re ready for Sales to bite into. Consider data from a new report released by our sister company MarketingSherpa, the 2012 Lead Generation Benchmark Report (free excerpt at that link).

Lead Generation 120

Lead Generation Top of Funnel Sales Qualified Leads Marketing Qualified Leads 120

markempa

APRIL 1, 2012

Tweet In my most recent research project, the MarketingSherpa 2012 Executive Guide to Marketing Personnel , we identified key behavioral and motivational differences between marketing specialists. Much of what we learned applies beyond HR and can improve your lead nurturing and sales efforts. Lead nurturing based on personality.

Lead Nurturing 120

Lead Nurturing Personalization Lead Marketing Qualified Leads 120

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

FunnelEnvy

JULY 24, 2023

In 2012, Google even conducted an internal study codenamed “Project Aristotle” to study the dynamics of groups within a larger company. Pipeline acceleration is one of the most important collaborative projects any organization can take on. Pipeline accelerations also create a deeper understanding of your ideal buyer persona.

Top of Funnel 52

Top of Funnel Guidelines Wiki Startups 52

markempa

SEPTEMBER 16, 2012

for MarketingSherpa’s B2B Summit 2012. She works with Research Partners to develop teleprospecting programs where precisely the right people are given the right message to quickly convert them to leads. He develops and guides lead generation program that efficiently and effectively drive revenue for MECLABS Research Partners.

Work Management 120

Work Management Marketing Management B2B Marketing SIC 120

KoMarketing Associates

JULY 2, 2019

That lead to lots of top-of-funnel effort: views, impressions, clicks, etc. In a marketer’s iceberg, at the absolute very least, you must ensure that you’re optimizing for MQLs (Marketing Qualified Leads). But to be truly successful, you have to go even deeper, and optimize for SQLs (Sales Qualified Leads) and beyond.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Salesforce Marketing Cloud

MAY 9, 2023

Pass or fail – we always learn Since beginning my Salesforce journey in 2012, I’ve sat for many Salesforce exams and earned 20 Salesforce certifications. Having a plan that helps you decide the “what, when, where, and hows” of your exam path can make the process much easier! This process may just look a bit different.

Tips 98

Tips Lead Scoring Lead Ranking Paper 98

Cintell

FEBRUARY 8, 2016

71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them Source: Understanding B2B Buyers 2016 Benchmark Study. Customer centric companies are 60% more profitable than non-customer centric organizations Source: Deloitte & Touche. The framework has four stages.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Allocation Optimization 100

DiscoverOrg

MARCH 31, 2016

Please Note: This is an editorialized list and is in no way inclusive of all of the amazing women CIOs leading today’s top IT organizations. Enhancing its IBM Maximo facilities management application to include mobility and integration across ARCC processes, GIS applications, SAP, OpenText and fleet management applications.

Enterprise Management 120

Enterprise Management Work Management Budget Programs Eye-Tracking 120

Heinz Marketing

MAY 29, 2023

How can sales enablement and marketing teams help sales organizations have more effective conversations with prospects? The Brooks Group isn’t a new organization. I found the organization just about five or six months ago. What are some successful strategies for engaging with buyers and building trust and empathy?

Ideal Customer Profiles 102

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 102

ANNUITAS

NOVEMBER 19, 2015

The speed at which your buyers move through their buying process has a big impact on the results your program can post. It’s not enough to know your buyer, create content that maps to their buyer’s journey and create lead management processes to regulate all the moving parts of your demand generation program.

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Enterprise Management 100