ViewPoint

AUGUST 28, 2012

This is the second in a series of four blogs about B2B sales lead management, marketing and sales metrics, and proverbs. Something else not well understood in marketing and sales circles is the importance of certain metrics. In the last blog we talked about lead rates. For many, this is a remarkable takeaway.

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Lead Management Sales Qualified Leads B2B Sales Sales Leads 120

markempa

NOVEMBER 3, 2014

Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail.

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Sales Management Lead Management Lead Ranking Marketing Qualified Leads 120

ViewPoint

JUNE 15, 2012

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management.

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markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. 61 percent send leads directly to sales. • What does this mean?

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markempa

AUGUST 5, 2013

Tweet Content marketing is one of the most effective and widely used lead generation tactics, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. Related Resources: Lead Gen Summit 2013: Sept. Event Recap: MarketingSherpa B2B Summit 2012. 30 – Oct. 3, San Francisco.

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Lead Gen Marketing Budget Paid Search Agency Marketing Management 120

Valasys

APRIL 12, 2019

As most visitors do not share their contact information, B2B companies strive hard to generate sales via websites in order to generate leads. Leadfeeder helps B2B companies use website analytics so as to generate new leads and they are able to analyze who’s visiting the website without any extra script installation.

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markempa

APRIL 8, 2012

Tweet Marketers use lead scoring to slice all the potential deals in their pipelines and serve the sales team what it’s hungry for — leads that are ready to buy. Each attribute and action adds to a lead’s total score. When the score hits a pre-determined threshold, the lead is served to Sales.

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markempa

MARCH 4, 2012

This is what lead nurturing is all about. It’s absolutely essential in the complex sale, where the time from first contact to closing is typically many months. Here’s the lead-nurturing litmus test : Can prospects benefit from the information you provide regardless of whether they buy from you? Have a minute? All of them.

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ViewPoint

MARCH 13, 2014

Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. The quality of leads being generated nowadays is abysmal. percent were quality.

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markempa

DECEMBER 29, 2011

Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. Smart marketers apply some type of lead scoring to leads generated from website, SEO, and email initiatives. They need to do the same with trade shows.

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Lead Ranking Trade Show Lead Scoring Sales Qualified Leads 120

markempa

DECEMBER 29, 2011

Some people say I’m an expert in B2B lead generation because I wrote a book on it, but you know what? This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago.

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Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

KoMarketing Associates

MAY 1, 2013

Lead generation is the highest ranked goal (82%) for software marketers, according to the report findings. Lead management/nurturing (66%). B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report. B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012. What About Goals?

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ViewPoint

AUGUST 23, 2012

2012 Surprise: Getting the “At Bats” — But an Increase in “No Decisions”. Click to start video at this point — Asked about what has or hasn’t happened in marketing and sales in 2012 that surprises him, Tim notes that lead generation and sales activity are up—providers are getting the “at bats.”.

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Adobe Experience Cloud Blog

MARCH 5, 2012

Brian Carroll, author of Lead Generation for the Complex Sale , writes: It is not accurate to say that generating more sales leads is the key to hitting revenue targets. As a matter of fact, most companies need to do a better job of managing leads they already have. Read that sentence again.

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Industrial Marketing Today

SEPTEMBER 17, 2012

For the past six years, more than two thirds of manufacturers and industrial companies have said that lead generation or customer acquisition is their top marketing priority according to the latest industrial marketing survey released by GlobalSpec. To me, that is only the symptom that you are experiencing.

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Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Need to Drive Leads?

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markempa

SEPTEMBER 16, 2011

Tweet Your success hinges on what you accomplish in the time you have, and that is never more true than these last few months of the year as we all race to meet projections, quotas and sales goals. Generate timely feedback from sales on every lead you give them – and why that’s absolutely critical to success.

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Webinar Metrics Top of Funnel Resources B2B 120

LEADership

NOVEMBER 1, 2013

According to the Institute, 38% of B2B companies in 2012 created infographics; this percentage rose to 51% in 2013. Brand recognition, gaining new customers and lead generation are top goals that encourage B2B marketers to succeed. Case studies – 73%. Videos – 73%. Also, B2B marketers tend to use 6 social media platforms.

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Trends Planning Content Marketing Case Studies 40

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Generate more high quality sales-ready leads. Companies that use marketing automation source more pipeline from marketing, have more productive sales reps, and experience better revenue attainment. Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). What defines a sales-ready lead?

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Marketing Automation Services Marketing Automation ROI Automation 48

Adobe Experience Cloud Blog

JULY 27, 2012

Promote leading by example and have them active Twitter accounts and make sure they are contributing to your company blog on a regular basis. Highlight how employee social contributions can be used for lead gen, and creating valuable relationships. Building relationships with sales leads. Building customer relationships.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

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Hubspot

APRIL 27, 2012

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Landing pages are the heart and soul of an inbound marketer's lead generation efforts, so why are they still so underutilized? Landing pages , that's what!

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Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Webbiquity

APRIL 14, 2014

Of the three major types of online advertising (search, display, and social), search is viewed as the best channel for driving direct sales, cited by 40% of marketers (vs. 26% who use display to drive sales and 18% using social). However, just over a third of marketers view each channel as valuable for lead generation.

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Paid Content Statistics Social Media Social Marketing 100

Adobe Experience Cloud Blog

OCTOBER 22, 2012

But the power of content marketing can be broken into a number of different areas, from attracting natural visitors through Google & Social Media, to generating leads for your business and turning those leads into paying customers. Penguin – April 2012. Our Experts. The Questions. James Agate: Honestly?

SEO 48

SEO Advertising Agencies Work Management Top of Funnel 48

Marketing Insider Group

JULY 8, 2010

The feature will be available globally on the 2012 Ford Focus. #45. One of the world’s leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide. Source: www.trendwatching.com. by Michael Brenner, July 8, 2010 Related Posts: What Is Marketing Acceleration?

Marketing Management 100

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Marketing Insider Group

JULY 8, 2010

The feature will be available globally on the 2012 Ford Focus. #45. One of the world’s leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide. Source: www.trendwatching.com. by Michael Brenner, July 8, 2010 Related Posts: What Is Marketing Acceleration?

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Adobe Experience Cloud Blog

JANUARY 10, 2012

My Secret Methods for Turning Marketing Leads into Quality Sales Leads – Learn the seven ways that Sales Development Reps drive revenue, common questions about the sales development process, and how to build a high-performance sales development function. How Does Lead Response Time Impact Sales?

Marketo 48

Marketo Trade Show Salesforce.com Multi-Channel 48

Hubspot

JULY 24, 2012

We Needed Leads, They Gave Us Twitter Followers. However, my business partners and I made it clear that our number one priority at the time was to generate sales leads, and we asked them to develop a plan for how they'd help us do that. When they asked me to work with them, they were nearing a product launch.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Work Management 28

Webbiquity

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. 69% of brands now have a presence on Pinterest, up from 10% in the fourth quarter of 2012. General Marketing Facts and Statistics. MediaPost ).

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Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

FEBRUARY 7, 2012

Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. ” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales.

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Webbiquity

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. 69% of brands now have a presence on Pinterest, up from 10% in the fourth quarter of 2012. General Marketing Facts and Statistics. MediaPost ).

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Paid Content Social Media Statistics Enterprise Management 100

Sprout Social

OCTOBER 17, 2016

Follow these tips to run a successful campaign on Twitter Ads: Decide on a goal: Do you want to get more followers, drive traffic or generate leads? Aside from sharing articles, Facebook is great for lead generation through ads and video marketing. But if you're not careful, your campaigns can quickly become a money pit.

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Webbiquity

JANUARY 14, 2014

5 Ways B2B Companies Can Generate Leads on Twitter by Social Media B2B. Belle Beth Cooper reports on several key enhancements made to Twitter in late 2012 that not all Twitterers may be aware of, such as Twitter Alerts for emergencies and breaking news, updates for Android and iOS7, and yet another new location for the DM feature.

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