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Are You Still Not Posting On Social Media?

Marketing Insider Group

I believe Marketers should not be the “content leaches” of the business world but should be leading conversations and driving innovation and new ideas. — TC (@TCoughlin) March 13, 2012 @BrennerMichael 1) Don't understand them and/or don't have any interest (at least, as they understand how they are used).

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B2B Lead Roundtable Blog: Our 10 most popular blog posts of 2012

markempa

I compiled a list of the top 10 most-tweeted blog posts from the B2B Lead Roundtable Blog. Here’s an at-a-glance analysis that could provide a glimpse of the most pressing issues lead generation professionals have faced in 2012: Understanding and leveraging social media. Making the most of their lead generation investment.

Insiders

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2012 Outlook: Marketing Will Lead Businesses To Growth

Marketing Insider Group

I have always believed that those who can’t lead, are forced to resort to the tactic of fear in order to get people to listen and follow them. There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. Marketing Is Leading The Change. The Bad News. growth and the U.S.

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What’s your marketing plan for 2012?

Tomorrow People

Do you have a marketing plan for 2012? Build your marketing plan around creating a consistent marketing message - which will consistently bring in new leads. Get more tips for creating the ideal marketing plan for 2012 in our eGuide How to Budget for Marketing in 2012. Or are you wondering where to start?

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What does 2012 Hold In Store for your Business?

Tomorrow People

What does 2012 mean to you? Holidays 2012? London 2012? Olympics 2012? For your business, 2012 could mean many equally high profile aspects. The key is to take a look into the future: Wider customer-base: Does 2012 hold a wider customer-base in store for your business?

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PowerViews with Brian Carroll: The State of B2B Lead Gen & 2012 Recommendations

ViewPoint

Brian is Executive Director of Revenue Optimization at MECLABS where he leads business units that include Applied Research, Strategy Group, Conversion Group, Leads Group, Agency Group, Technology Group and Training Group. Brian is also CEO of InTouch and author of Lead Generation for the Complex Sale.

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B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. In 2012, 67 percent of survey respondents cited customer acquisition/lead gen, with 20 percent indicating they are more focused on brand awareness than they had been previously.