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Are You Still Not Posting On Social Media?

Marketing Insider Group

I believe Marketers should not be the “content leaches” of the business world but should be leading conversations and driving innovation and new ideas. — TC (@TCoughlin) March 13, 2012 @BrennerMichael 1) Don't understand them and/or don't have any interest (at least, as they understand how they are used).

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B2B Lead Roundtable Blog: Our 10 most popular blog posts of 2012

markempa

I compiled a list of the top 10 most-tweeted blog posts from the B2B Lead Roundtable Blog. Here’s an at-a-glance analysis that could provide a glimpse of the most pressing issues lead generation professionals have faced in 2012: Understanding and leveraging social media. Making the most of their lead generation investment.

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2012 Outlook: Marketing Will Lead Businesses To Growth

Marketing Insider Group

I have always believed that those who can’t lead, are forced to resort to the tactic of fear in order to get people to listen and follow them. There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. Marketing Is Leading The Change. The Bad News. growth and the U.S.

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Video will come into its own for B2B marketers in 2012. Marketers goals will shift from capturing leads to nurturing contacts in order to create demand. Content Marketing 1.

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What’s your marketing plan for 2012?

Tomorrow People

Do you have a marketing plan for 2012? Build your marketing plan around creating a consistent marketing message - which will consistently bring in new leads. Get more tips for creating the ideal marketing plan for 2012 in our eGuide How to Budget for Marketing in 2012. Or are you wondering where to start?

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B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. In 2012, 67 percent of survey respondents cited customer acquisition/lead gen, with 20 percent indicating they are more focused on brand awareness than they had been previously.

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6 Sales & Marketing Strategy Recommendations for 2012

ViewPoint

He does a great job of clearly presenting, assessing and recommending solutions for today’s pressing sales lead management challenges. I encourage you to visit and explore the entire post in which Hugh suggests that leaders should adopt these six sales and marketing strategies in 2012: 1.