ANNUITAS

JUNE 10, 2020

Marketing as a business discipline is ever-evolving. Arguably the only ‘constant’ in marketing today is constant change. This is particularly true for Demand Marketing, which today finds itself at a crossroads. What does Demand Marketing mean today? Managing go-to-market processes, technology systems and data.

Demand 162

Demand Work Management Marketing Management Peer-to-peer 162

Vision Edge Marketing

DECEMBER 14, 2011

What are your plans when it comes to your marketing investments for the coming year? Forrester suggests marketers focus measurable program elements that are designed around business objectives. If you are like many organizations you’ve invested in web analytics tools, marketing campaign management systems, and sales force automation.

Planning 100

Planning Budget Programs Marketing Budget Creation Allocation 100

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Enterprise Management Marketing AI 144

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. How many qualified leads. Cost-per-lead. Inquiry-to-lead conversion rate. Lead-to-sale conversion rate.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

markempa

SEPTEMBER 16, 2013

Tweet “One of the most important things you can do for your sales team is to generate qualified sales,” Kelly Harman, Vice President, Marketing, Carousel Industries, said at B2B Summit 2012. Related Resources: Lead Gen Summit 2013 (September 30 – October 3, 2013 in San Francisco).

B2B Sales 120

B2B Sales Lead Gen B2B Marketing Marketing Qualified Leads 120

ViewPoint

AUGUST 22, 2011

Jay Hidalgo is the President of The Annuitas Group, a firm that specializes in helping B2B companies develop a process-based approach to lead management. To learn more about The Annuitas Group and their proprietary methodology, the Lead Management Framework™ , go to [link]. What's the point of that?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Buy Automation 120

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Percentage of the Pie.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Contently

MAY 18, 2017

To the crowd of marketers at Day 2 of the Sirius Decisions Summit in Las Vegas, it was something far more exciting: a new SiriusDecisions Demand Waterfall. It set the theme for the day: next-level marketing frameworks that have the potential to transform the way you work. And people were hyped. Real hyped. Evaluating options?

Demand 146

Demand Work Management Marketing Management Webinar Metrics 146

ViewPoint

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

Adobe Experience Cloud Blog

OCTOBER 5, 2012

by Dayna Rothman The Lenskold Group and The Pedowitz Group recently released their 2012 Lead Generation Marketing Effectiveness Study. The study draws on 373 B2B marketers to discuss the practice of lead generation , marketing automation, ROI, and how they are all interrelated. So where do marketers stand?

Lead Generation 48

Lead Generation Effectiveness Lead Scoring Lead Ranking 48

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Use social media to generate leads and connect with prospects.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

ViewPoint

APRIL 17, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Marketing’s plate is full. Sales and marketing operate on different frequencies. Sales isn’t into sharing data.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

ANNUITAS

AUGUST 30, 2011

However, for many B2B marketers, 2012 planning is right around the corner and usually starts right after Labor Day. And for many of you, one of your goals will be to finally implement a marketing automation tool. First, you’ll become more efficient in your marketing and sales efforts. Review Your Current Process.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Buy Automation 100

ANNUITAS

AUGUST 30, 2018

These business leaders had legitimate concerns about the performance of their Demand Generation efforts, which often manifested in a number of ways: sales leaders needing to add headcount to “fill in the gaps” around lead generation shortcomings, or a distrust driven by a disconnect between marketing and sales when it comes to performance reporting.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

markempa

APRIL 15, 2012

Tweet Confession: I wish I could flash this across every marketer’s computer screen the moment it powered up: A universal lead definition (ULD) clarifies what a lead is to everyone in your organization. Spells out the responsibilities and accountabilities of Sales and Marketing. Are these truly leads?

Sales Qualified Leads 120

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Resources 120

LeanData

AUGUST 12, 2020

When we founded LeanData in 2012, we believed that software could fundamentally make B2B sales and marketing processes much more efficient. We were sitting at the dawn of a new age of sales and marketing that had to be data driven and centered around the customer, similar to the evolution in B2C of Amazon.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Case Studies 93

markempa

DECEMBER 29, 2011

Tweet I can’t stress this enough: when it comes to marketing, if we’re not constantly learning, we’re going to find ourselves left behind faster than ever. Some people say I’m an expert in B2B lead generation because I wrote a book on it, but you know what? This year’s B2B Lead Roundtable webinars are testament to that.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Biznology

JANUARY 23, 2013

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. In the first half of 2012, the prospecting sources produced zero in closed sales.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

NuSpark Consulting

APRIL 26, 2012

Marketing and Sales alignment is essential to a well-oiled lead funnel. I understand the importance of a sound media, social media, conversion and content strategy that generates quality leads until they are sales-accepted. If you’re a marketing executive, call me, and I’ll bring Frank in. Why the alignment?

Top of Funnel 100

Top of Funnel Marketing Funnels Work Management Sales Qualified Leads 100

ViewPoint

OCTOBER 15, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The shows fall into 33 categories covering a wide spectrum of marketing and sales topics. Should Marketing be Compensated on Revenue with Eric Lundbohm.

PointClear 120

PointClear Marketo Internet Marketing Broadcasting 120

ANNUITAS

JUNE 18, 2015

Today’s enterprise marketer has it. It’s not enough to know your buyer, create content that maps to their buyer’s journey and create lead management processes to regulate all the moving parts of your demand generation program. For modern marketers, the value of velocity is undeniable. The need for speed.

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Enterprise Management 100

ANNUITAS

NOVEMBER 19, 2015

Today’s enterprise marketer has it. It’s not enough to know your buyer, create content that maps to their buyer’s journey and create lead management processes to regulate all the moving parts of your demand generation program. For modern marketers, the value of velocity is undeniable. The need for speed.

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Enterprise Management 100

Hubspot

SEPTEMBER 21, 2012

It quickly infiltrated the PR and B2C marketing space. According to SEOmoz's 2012 annual industry survey , 44% of marketers self-professed either “advanced” or “expert” level social media ability. It comes as no surprise that most marketers now understand the business value of social media. Converting leads.

Social Media 28

Social Media Lead Management Work Management Marketing Management 28

FunnelEnvy

JULY 24, 2023

In 2012, Google even conducted an internal study codenamed “Project Aristotle” to study the dynamics of groups within a larger company. When done properly, it can help a business achieve its revenue goals more efficiently and help marketing and sales team members work together to create less waste and redundant work.

Top of Funnel 52

Top of Funnel Guidelines Wiki Startups 52

markempa

NOVEMBER 21, 2011

SiriusDecisions made a brilliant contribution to B2B marketing several years ago when they created their Demand Waterfall. It seems like everyone I talk to who works in the technology industry, which is an early adopter of marketing innovations, uses the Demand Waterfall framework. What Does “Marketing-Qualified Lead” Mean to You?

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads High Quality Lead 120

Valasys

MARCH 18, 2019

According to him, many of Tenaya Capital’s portfolio companies use LeanData’s solutions in order to generate greater revenue through their go-to-market efforts. Brian believes that LeanData solves a common pain point in high-growth organizations which is the bridging of inherent data between sales, marketing and customer success. “We’re

Enterprise Management 49

Enterprise Management Work Management Marketing Management Correlation 49

NuSpark Consulting

APRIL 13, 2012

If you were in marketing, you had media kits and circulations statements. Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. In the old days, we had a phone. Social Media.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

ANNUITAS

MARCH 11, 2014

I posed a few questions at the end of the post — is a Marketing Technologist role really the approach we should be taking to managing marketing’s growing investment in technology? Should the marketing technology stack be led across the business? Should it be strategically managed across marketing, IT, and the C-Suite?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

chiefmartech

APRIL 25, 2017

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. Marketing automation remains a bellwether of martech. Why marketing automation, which I crudely lump together with campaign management and lead management products?

Marketing Automation Services 88

Marketing Automation Services Work Management Marketing Management Vendors 88

ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Content4Demand

FEBRUARY 7, 2020

The 2020 B2B Marketing Exchange (#B2BMX), taking place Feb. The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. out of 5-star attendee rating.

Case Study 54

Case Study Case Studies Studies Work Management 54

ViewPoint

SEPTEMBER 11, 2012

This is the third in a series of four blogs about lead generation, marketing and sales metrics, and proverbs. Based on over 60,000 completed company dispositions per year (annualized for 2012). If you want to read more about proverbs and their origins, click here.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation PointClear 120

Avitage

NOVEMBER 8, 2012

They asked Max Wilson, Director of Marketing, at WE-CAN Technologies, to develop an execution plan. Max sent the following email with his recommendations to his boss, Jim Everett VP of Marketing at WE-CAN Technologies, for review. I have also provided initial commentary on each of the evaluation areas.

Advertising Channels 120

Advertising Channels Video Marketing Ad Building Validation 120

ANNUITAS

OCTOBER 17, 2010

We are pleased that we were able to catch-up with Andrew Gaffney, Editor-In-Chief of DemandGen Report, an on-line publication that covers B2B marketing and the marketing automation space. We wanted to get his take on all things B2B marketing and what the future holds for this space. Most of data comes from the marketing side.

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

LEADership

NOVEMBER 1, 2013

Now that the year is wrapping up, it’s time to assess your business goals for 2014 – including your B2B marketing campaigns. Please remember not to ignore content marketing as you reevaluate your marketing plans. I came across an intriguing infographic by the Content Marketing Institute that explains why. Videos – 73%.

Trends 40

Trends Planning Content Marketing Case Studies 40

markempa

SEPTEMBER 16, 2011

At our next B2B Lead Roundtable webinar, I will once again be joined by an outstanding in-the-trenches marketer, Pamela Markey, MECLABS Director of Marketing & Brand Strategy. Every day, Pamela is driving opportunity to MECLABS and is all too familiar with the challenges marketers are facing, especially at year’s end.

Webinar Metrics 120

Webinar Metrics Top of Funnel Resources B2B 120