NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Do you have the right people to execute a full-fledged lead management program? your lead attraction content d.)

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Vision Edge Marketing

DECEMBER 14, 2011

It’s time to for marketing to focus on these types of metrics too – metrics related to customer management, lead management, market outcomes and marketing management.

Planning 100

Planning Budget Programs Marketing Budget Creation Allocation 100

ANNUITAS

JUNE 10, 2020

Field marketing, lead generation, demand generation, and lead management are all precursors (and components) of modern Demand Marketing. The first was direct sales enablement – a supporting role – and it was not necessarily called Demand Marketing.

Demand 162

Demand Work Management Marketing Management Peer-to-peer 162

LeanData

AUGUST 12, 2020

When we founded LeanData in 2012, we believed that software could fundamentally make B2B sales and marketing processes much more efficient. Once companies realized an automated solution existed that could replace the manual, time-intensive and error-prone lead-management processes they’d learned to live with, they never went back.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Case Studies 93

Adobe Experience Cloud Blog

OCTOBER 5, 2012

by Dayna Rothman The Lenskold Group and The Pedowitz Group recently released their 2012 Lead Generation Marketing Effectiveness Study. The study draws on 373 B2B marketers to discuss the practice of lead generation , marketing automation, ROI, and how they are all interrelated. How Effective is Your Lead Generation?

Lead Generation 48

Lead Generation Effectiveness Lead Ranking Lead Scoring 48

ViewPoint

AUGUST 22, 2011

Jay Hidalgo is the President of The Annuitas Group, a firm that specializes in helping B2B companies develop a process-based approach to lead management. To learn more about The Annuitas Group and their proprietary methodology, the Lead Management Framework™ , go to [link]. What's the point of that?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Buy Automation 120

ANNUITAS

AUGUST 30, 2018

In 2012 they released results from an internal study that showed that 80% of CEOs admit they do not trust and are not impressed by the work done by marketers (compared to a 90% approval of the work of CFOs and CIOs). Lack of Trust in the CMO.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

markempa

SEPTEMBER 16, 2013

Tweet “One of the most important things you can do for your sales team is to generate qualified sales,” Kelly Harman, Vice President, Marketing, Carousel Industries, said at B2B Summit 2012. Sales-Marketing Alignment: Marketing-qualified lead lift of 25%, lead rejection reduction of 20% with data-driven marketing strategy.

B2B Sales 120

B2B Sales Lead Gen B2B Marketing Marketing Qualified Leads 120

ClickZ

JANUARY 22, 2020

Perfect for: Driving lead management. Marketo is a multi-functional cloud-based marketing automation software that enables businesses to drive revenue with lead management and mobile marketing. Perfect for: a turbocharged lead capturing engine. Perfect for : Connecting inbound and outbound leads.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

KoMarketing Associates

MAY 1, 2013

Lead generation is the highest ranked goal (82%) for software marketers, according to the report findings. Lead management/nurturing (66%). B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report. B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012. Related Posts.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

ViewPoint

OCTOBER 15, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Dan launched PowerViews in 2012 and has interviewed 35 guests (and counting) on his popular show. SLMA Radio - Since 2010.

PointClear 120

PointClear Marketo Internet Marketing Broadcasting 120

Hubspot

SEPTEMBER 21, 2012

According to SEOmoz's 2012 annual industry survey , 44% of marketers self-professed either “advanced” or “expert” level social media ability. 3) Use Social Media Lead Intelligence in Sales Calls. This has been an adapted excerpt from our new ebook, The Future of Social Media Lead Management. That has all changed.

Social Media 28

Social Media Lead Management Work Management Marketing Management 28

ANNUITAS

NOVEMBER 19, 2015

It’s not enough to know your buyer, create content that maps to their buyer’s journey and create lead management processes to regulate all the moving parts of your demand generation program. The speed at which your buyers move through their buying process has a big impact on the results your program can post.

Lead Ranking 100

Lead Ranking Lead Scoring Demand Generation Enterprise Management 100

ANNUITAS

JUNE 18, 2015

It’s not enough to know your buyer, create content that maps to their buyer’s journey and create lead management processes to regulate all the moving parts of your demand generation program. The speed at which your buyers move through their buying process has a big impact on the results your program can post.

Lead Ranking 100

Lead Ranking Lead Scoring Demand Generation Enterprise Management 100

ViewPoint

SEPTEMBER 29, 2015

Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? Today in part 3, we hear from James Obermayer , Executive Director of the Sales Lead Management Association. Less than 50 beds.

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

markempa

APRIL 15, 2012

An astounding 61% of B2B marketers admit to sending “leads” directly to Sales without qualification, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. Are these truly leads? Anyone who expresses interest in what you sell is an inquiry , not a lead. Not really.

Sales Qualified Leads 120

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Resources 120

ANNUITAS

AUGUST 30, 2011

However, for many B2B marketers, 2012 planning is right around the corner and usually starts right after Labor Day. Instead reviewing your current lead management process, making improvements where they are needed, and finalizing a plan and map for the improved process will have two effects. What’s the point of that?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Buy Automation 100

FunnelEnvy

JULY 24, 2023

In 2012, Google even conducted an internal study codenamed “Project Aristotle” to study the dynamics of groups within a larger company. It’s sometimes called “sales acceleration” or “closing speed,” but the central idea is the same: getting a prospect from a qualified lead to a paying client faster.

Top of Funnel 52

Top of Funnel Guidelines Wiki Startups 52

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Valasys

MARCH 18, 2019

Founded in 2012, LeanData provides a lead management solution that is smart and intuitive and that helps companies with their account based marketing. The B2B sales process is a complex one that gets simplified through LeanData’s best-in-class lead management. About LeanData.

Enterprise Management 49

Enterprise Management Work Management Marketing Management Correlation 49

ViewPoint

APRIL 17, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Tony Tissot of eTrigue remarked that lead generation is the responsibility of marketing, but getting the outcomes agreed upon should be the goal.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Biznology

JANUARY 23, 2013

Internal databases populated from billing systems, lead management systems, and website registration systems. In the first half of 2012, the prospecting sources produced zero in closed sales. In June 2012, they began experimenting with Leadspace.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

markempa

DECEMBER 29, 2011

It all came full circle in October , when Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report, discussed what more than 1,745 marketing organizations had to say about their lead generation efforts in 2011. 61% send leads directly to sales.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Ranking Lead Scoring 120

ViewPoint

SEPTEMBER 11, 2012

This time we are going to talk about managing the “No Response” rate and the importance of having patience when it comes to working prospects—including resting them and then recycling re-segmented prospects to improve overall results. Based on over 60,000 completed company dispositions per year (annualized for 2012).

Lead Generation 120

Lead Generation Sales Qualified Leads Generation PointClear 120

NuSpark Consulting

APRIL 26, 2012

I understand the importance of a sound media, social media, conversion and content strategy that generates quality leads until they are sales-accepted. My alliance, Frank Donny of Marseli, understands the principles of demand generation, lead management, and pipeline optimization. Not getting enough leads or conversions?

Top of Funnel 100

Top of Funnel Marketing Funnels Work Management Sales Qualified Leads 100

Content4Demand

FEBRUARY 7, 2020

Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. The course spans ABM, lead management, sales enablement, measurement, data and some related martech essentials. Director, Integrated Marketing, Oracle, praised the conference’s expanded focus since its inception in 2012. “It Kelvin Gee, Sr.

Case Study 54

Case Study Case Studies Studies Work Management 54

Avitage

NOVEMBER 8, 2012

November 5, 2012 Jim, I have put together the following structure for the decision criteria and explanation for the executive team. These inputs are important to the design of the final execution plan and operating budget. I have also provided initial commentary on each of the evaluation areas.

Advertising Channels 120

Advertising Channels Video Marketing Ad Building Validation 120

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. b2b marketing automtion industry overview demand generation lead management software marketing automation 2014 industry forecast marketing software'

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Contently

MAY 18, 2017

The waterfall is basically the funnel on steroids—a much more sophisticated way of thinking about lead management. Sirius hadn’t updated it since 2012, so the new framework was big news to the point that it quickly trended on Twitter in Las Vegas. And people were hyped. Real hyped.

Demand 94

Demand Work Management Marketing Management Webinar Metrics 94

ANNUITAS

OCTOBER 17, 2010

A few years ago that simply meant generating some leads and some new names for the sales team to pursue, but we are now seeing marketing teams play an active role on engaging prospects at each stage of the buying cycle. This requires new discipline in lead management, which many B2B marketers are still getting their arms around.

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

markempa

SEPTEMBER 22, 2011

It’s chock full of immediately actionable advice, emerging from data-driven case studies and science-based research, to help you make the most of the time and money you have remaining in 2011 and begin 2012 on solid ground. 3:43 – Poll – Would you consider your lead-management process a closed loop? Download the slides here.

Webinar Metrics 120

Webinar Metrics Top of Funnel Ideal Customer Profiles Case Study 120

markempa

SEPTEMBER 16, 2011

In just 45 minutes, you’re going to learn how to effectively seize the next three months to drive the very best outcomes and begin 2012 from a place of power. (Missed the first webinar? Watch it here: b2bleadblog.com/part1 ).

Webinar Metrics 120

Webinar Metrics Top of Funnel Resources B2B 120

LeanData

JULY 25, 2017

SUNNYVALE, Calif. , July 25, 2017 /PRNewswire/ — LeanData , the leader in lead management, is announcing the addition of three senior-level executives as the innovative startup takes advantage of growing momentum and prepares for the next stage of its rapid expansion. About LeanData.

Work Management 40

Work Management Marketing Management Ad Building Demand Generation Agencies 40

LeanData

JULY 25, 2017

SUNNYVALE, Calif. , July 25, 2017 /PRNewswire/ — LeanData , the leader in lead management, is announcing the addition of three senior-level executives as the innovative startup takes advantage of growing momentum and prepares for the next stage of its rapid expansion. About LeanData.

Work Management 40

Work Management Marketing Management Ad Building Demand Generation Agencies 40

LeanData

DECEMBER 20, 2016

20, 2016) LeanData, a leader in sophisticated lead management , announced today that it has received $10 million in Series B funding led by Sapphire Ventures and joined by existing investors Shasta Ventures and Correlation Ventures. Businesses are learning that smart lead management is crucial for success. About LeanData.

Enterprise Management 40

Enterprise Management Marketing Management Eye-Tracking Correlation 40

LeanData

DECEMBER 20, 2016

20, 2016) LeanData, a leader in sophisticated lead management , announced today that it has received $10 million in Series B funding led by Sapphire Ventures and joined by existing investors Shasta Ventures and Correlation Ventures. Businesses are learning that smart lead management is crucial for success. About LeanData.

Enterprise Management 40

Enterprise Management Marketing Management Eye-Tracking Correlation 40