Hubspot

FEBRUARY 17, 2013

As inbound marketers, we know the potential of targeted advertisements and how effective they can be when positioned correctly. It's essential to marketers to be able to effectively target, deliver, and track the variety of ads we use over all our different networks and marketing assets.

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API Paid Search Agency Twitter Advertising Agencies 28

Hubspot

JULY 29, 2012

Crispy bacon with a side of the most tantalizing marketing stories of the week? Start sipping your mimosa and join me in reviewing the most interesting inbound marketing stories of the week! B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. What was the best inbound marketing story you found this week?

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28

Hubspot

MARCH 24, 2013

Nowadays, it feels like every social network and online platform has some sort of tool designed for marketers. Whether we know it or not, many of these networks and services are adding business pages, analytics, and even automation into their functionality. For us marketers, this is wonderful news.

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Hubspot

DECEMBER 28, 2011

Marketers are really starting to understand the impact social media can have on their businesses. A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. 15 Ways to Step Up Your Business' Social Media Game.

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Hubspot

MAY 24, 2012

So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers. 2) 89% of marketers are maintaining or increasing their inbound marketing budgets. Social media use in the U.S.

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Hubspot

FEBRUARY 1, 2017

Streaming media tools and devices. Original model: " An online directory that connects people through social networks at colleges. ". Founded: 2012. Original model: " To enable great content from the world of inbound marketing to get noticed. ". The Kindle E-reader. Original entertainment programing.

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Blast Campaigns Peer-to-peer Marketing Websites Amazon 28

Hubspot

SEPTEMBER 16, 2012

Since Monday’s right around the corner, we’ve compiled the top marketing stories of the week to help you catch up on what’s happening in the world of inbound marketing. Mobile marketing is only becoming more important in 2012, especially with social networks like Instagram launching as mobile-only applications.

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Ad Exchange Case Studies Case Study Paid Search Agency 28

Hubspot

OCTOBER 3, 2012

"Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. In social search, content that has a social connection to you in some way is prioritized. Bing Social Search.

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Industrial Marketing Today

APRIL 23, 2012

Studies have shown and my own experience confirms it that engineers prefer recommendations from their peers to reading something on a social network. I know it is a challenge (sometimes daunting) for marketers to get engineers to contribute content on a regular basis. Watch “It’s a Tight, Tight World!”

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Peer-to-peer Work Management Content Marketing Marketing Management 60

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

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Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

AUGUST 12, 2012

If you need some reading material for the plane/train/bus/car, scroll on and check out the best inbound marketing stories we found this week across the web. Instagram recently made headlines with the news that it had surpassed the 80 million user mark (up from just 15 million in January 2012!). Check out the full story here.

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Hubspot

DECEMBER 11, 2013

-- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere. 1) Facebook introduced social search with Graph Search.

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Hubspot

JANUARY 15, 2014

It''s no wonder that we love our own apps for B2B marketing, but since so many of our readers are inbound marketers and HubSpot customers, this app was well worth the list. The HubSpot App first launched in 2012, with on-the-go analytics and a built-in Marketing Grader. Social media monitoring (iPhone only).

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Lead Ranking Lead Scoring Mobile Marketing Hubspot 28

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!).

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!).

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Hubspot

JUNE 29, 2012

Make sure that your email marketing message displays properly on mobile devices to maximize the results of your sends. 7) 27% of TV sets shipped worldwide in Q1 of 2012 had internet connectivity. Source: Pew Internet ) The cell phone is the dominant communication tool in the United States, but information consumption is fragmented.

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Hubspot

MARCH 27, 2013

We inbound marketers are a unique bunch. As more and more companies begin to turn on their inbound marketing machine and start creating content, let's remember that our inherent data chops as marketers can help us create content that's high-quality, shareable, and insightful. well, the internet. Why yes, they can.

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Hubspot

AUGUST 21, 2013

Back in 2012, we were able to more than double our blog email subscribers in just 3 months'' time -- from 28,538 at the beginning of July to 65,036 by the end of September. Having the necessary tools and technology really do make or break your ability to implement this little tactic. And now, we have over 200K email subscribers.

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Hubspot

AUGUST 28, 2012

I know that at HubSpot, we’re currently busy hosting our INBOUND 2012 conference (seriously -- it's happening RIGHT NOW). If you are, have you thought about your social media strategy? Just like all the other inbound marketing content you create, your event content needs to be remarkable.

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Hubspot

OCTOBER 19, 2012

You're telling me your customers aren't using any of those social networks? 2) Social media is awesome! Join every network right now! Just because I can name a lot of social networks, doesn't mean I should set up a profile on all of them. By all means, research other social networks.

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Hubspot

APRIL 27, 2012

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. Landing pages , that's what!

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Hubspot

JULY 28, 2017

You see, social media marketing has changed, but most social media marketers haven’t. A modern social strategy is light-years away from the definition we used in 2012 and it’s time to adapt. Adapt to new tactics that take advantage of new tools. Flash back to 2012 with me for a moment.

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Social Media Marketing AI Trends Media 78

Hubspot

MAY 26, 2017

We've found there's no better combination than having an SLA and doing inbound marketing. According to this year's report, inbound organizations with SLAs are 3X more likely to rate their marketing strategy as effective compared to outbound organizations with misaligned marketing and sales teams. ( What Can You Do?

Work Management 101

Work Management Marketing Management Marketing Automation Services Budget Programs 101

Hubspot

FEBRUARY 18, 2013

According to a 2012 report by Adobe , a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing. I would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. 1) Select an Analytics Tool.

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Webbiquity

JANUARY 9, 2013

How has the way buyers in your market make procurement decisions changed? How can your organization utilize social networking principals and tools to improve operations across departments? Find the answers to those Big Questions and more here in nine expert marketing strategy guides from the past year.

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Hubspot

AUGUST 21, 2017

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Hubspot

MARCH 31, 2020

In this guide, we’ll cover the answer to that question as well as which Pinterest marketing strategies you should implement, how small businesses can benefit from the platform, and which tools you can use to ensure your Pinterest marketing strategy works for your business. Sign up for a business account.

Planning 101

Planning Paid Search Agency Work Management Marketing Management 101

Hubspot

JULY 29, 2018

Social Media Terms - X. Social Media Terms - Y. Social Media Terms - Z. Avatar - An avatar is an image or username that represents a person online, most often within forums and social networks. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

MARCH 29, 2012

We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. They started as social networks meant for people to talk to people, not companies to talk to consumers. As of February 2012, Pinterest had 10.4

Social Networks 28

Social Networks Network Marketing Social Marketing Google 28

Hubspot

MAY 23, 2012

If you're an inbound marketer, you know that investing in expensive tools and technology won't solve that problem for you -- you need to consistently create content to do that. But if you're just creating content and lack the right tools and technology to back up your efforts, you'll soon find you've hit a traffic wall.

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Hubspot

MARCH 6, 2012

So to help prepare you, HubSpot and Who's Blogging What got in touch with 8 of the industry's best and brightest to get their take on some of the high-level issues social media marketers are facing. We asked them one question: What surprised you about social media in 2011, and how did it affect your planning for 2012?

Social Media 28

Social Media Media Social Networks Planning 28

Webbiquity

MARCH 25, 2014

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Publicize the white paper across a variety of media (blog posts, search ads, social, etc.).

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Paper Marketing Automation Services Practices Paid Search Agency 100

Webbiquity

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And…even social media itself.

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Paid Content Social Media Social Marketing Statistics 100

Hubspot

JUNE 22, 2012

A study published by the Social Media Examiner unveiled several interesting statistics about how marketing professionals are leveraging social media in 2012. The study found that the majority of marketers, 59%, are using social media for 6 hours or more a week; 33% are dedicating 11 or more hours weekly.

Social Media 28

Social Media Social Marketing Planning Media 28

Hubspot

SEPTEMBER 19, 2012

See how that kind of mentality -- if everyone in your organization adopted it -- would make you a way more effective marketer? Well, lots of inbound marketers are adopting the agile mindset, and I defy you to find any who aren't loving the results. 4) Agile marketers use analytics to make quick, actionable decisions.

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Hubspot

FEBRUARY 15, 2017

As of January 2017, Facebook continues to reign as the most-used social network worldwide. Its use is essential to marketers trying to reach a broad audience. And in 2012, Facebook launched what were then called the Facebook Studio Awards, “ to recognize the agencies and brands that are pioneering this shift. ”.

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Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Hubspot

JULY 16, 2012

If you've got an iPhone, you have another tool at the ready called Over. Take a look: Of course, Instagram is probably the easiest and most frequently recommended visual content creation tool for social media. Available for both iPhone and Android, Instagram is one of the best free social tools your company can use.

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