KoMarketing Associates

APRIL 2, 2012

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business. While they were new and trendy, Google+ Pages had several flaws. However even though Google claims 90 million Google Plus users and a 60% engagement rate, these numbers feel suspect. minutes in December.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

FEBRUARY 19, 2013

Marty Weintraub and Lauren Litwinka, our friends over at AimClear , recently published The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success. The book offers tips and advice for community managers on how to set up, manage, and run a social media program. Google Alerts (free).

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

Atomic Reach

JANUARY 3, 2019

Considering how ad-heavy our world is today, it is likely that you have. It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. This is where content marketing comes into play. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

NuSpark Consulting

MAY 3, 2012

Pity those poor writers who’ve written books on Paid search and Google Adwords. There have been so many modifications in search over the last couple of weeks that it makes those authors scrambling to update. Well, change is normal; just ask Google and Facebook. Ad Rotation Changes. The Bad: None seen yet.

Adwords 100

Adwords Features Google Lead Scoring 100

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. Who needs to catch ESPN’s Sportscenter now that highlights are put on YouTube within minutes after the play? Traditional media is no longer the source… socially adept athletes are.

Social Media 133

Social Media Media Blogger Television marketing 133

Hubspot

FEBRUARY 23, 2021

In 2012, we feared the world would end and we would all just poof. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? Google Trends shows that in the last five years, the interest in blogs has steadily declined worldwide.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

seo.co

JANUARY 18, 2021

Table of Contents. + Paid links. + 9 black hat content marketing tactics to avoid. + Publishing videos to YouTube just to create backlinks. + Duplicate content. + Scraping content. + Search engine optimization is a key marketing strategy, but it’s only effective when done ethically.

De-duplication 75

De-duplication SEO Tactics Copyright 75

Contently

DECEMBER 8, 2016

Ratings dropped 15 percent from London 2012. Yet brands are still spending plenty of money on TV advertisements. billion in ad sales, a 20 percent increase over London, according to Ad Age. In other words, the network is making more money on fewer viewers , which seems to run counter to the rules of advertising economics.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Sprout Social

JANUARY 16, 2020

Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead? Good question!

Viral Marketing 107

Viral Marketing Work Management Planning Paid Search Agency 107

Contently

SEPTEMBER 19, 2016

In fact, over the past few years, you could track changes in media by following trends in gaming culture. For better or worse, gamers have led the charge into new types of content, from live streaming to virtual reality, changing how audiences interact with the media they consume. Influencer marketing. Live streaming.

Trends 60

Trends Media Youtube Advertising Mediums 60

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. The Biggest Facebook Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

FEBRUARY 23, 2017

After all, these networks laid the groundwork for the social media giants we use today. From Six Degrees to Snapchat: A Brief History of Social Media. Friendster was the first network that allowed friends to create profiles and share content with their contacts. Eons.com was launched in 2006 and shut down in 2012.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Contently

MAY 11, 2016

“Let’s face it,” said Matt Johnson, State Farm’s former head of digital marketing. Basically, as long as the content remained under the umbrella of State Farm’s campaigns like “Better State of Living” and “Like a Good Neighbor,” it was doable. .” They just want good content.”

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Hubspot

NOVEMBER 11, 2011

Think Insights with Google , Google's new information and resource hub for marketers, has got you covered! Officially out of beta today , Google's new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. Pretty handy, huh? Check them out!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Moz

NOVEMBER 2, 2020

Today, I’m urging every business owner and marketer to consider dedicating space to a concerted educational campaign on the topic on their websites, social profiles, local business listings, reviews, and real-world interfaces. Write at least one Small Business Saturday Google Post to explain your special offers for the day.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

Delivra

FEBRUARY 6, 2019

To get where they are today, big companies once relied on innovative products and SMB marketing. Even Google, now one of the most influential companies in the world, used creative marketing to garner interest. Google used this beta to debug issues and work on improvements to its platform. Source: YouTube.

SMB 40

SMB Paid Content Campaigns Guerilla Marketing 40

Adobe Experience Cloud Blog

MARCH 18, 2013

by Jason Miller So you want to host a Google hangout? Google+ is the sleeping giant of social media networks. Google+ is the sleeping giant of social media networks. I have hosted many a Google Hangout over the past couple of months and believe me, it’s not the cakewalk that Google makes it out to be by any means.

Google 48

Google Broadcasting Marketo Youtube 48

EMagine B2B Blog

MARCH 18, 2015

Earlier this month, Google partnered with Millward Brown Digital to find out some of the changes being made in B2B marketing over the last two years. After surveying over 3,000 B2B researchers and decision makers, they found 5 new realities that are changing the face of B2B marketing. The way searches are being made has changed.

B2B Marketing 40

B2B Marketing Planning B2B Search Engine Marketing 40

seo.co

JUNE 13, 2021

Entrepreneurs have a wealth of tools and technologies at their disposal to help them dominate search results. But one of the most potent tools is Google itself. Around 90% of people use Google for searches made via desktop. At the same time, Google now rules 95% of the mobile search engine market.

Paid Content 111

Paid Content Trends Traffic Google 111

Content Standard

JULY 14, 2017

Armed with full access to their Google Analytics, Google Webmaster, YouTube channel, and Kaltura accounts, I was able to present them with a thorough report on their website. They were not optimizing their website for search, and yet referrals from search engines represented more than 50 percent of their traffic.

SEO 44

SEO Mobile Advertising Marketing Agencies 1 Mobile Marketing 44

Hubspot

OCTOBER 31, 2012

When it comes to pay-per-click (PPC) ads , Google is the undisputed heavyweight champion. In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. But if you’re not Google -- so, pretty much all of us -- the odds of your PPC ad being seen and clicked on via a search just got 42% harder.

Paid Search Agency 28

Paid Search Agency Linkedin Ads B2B Marketing 28

Single Grain

APRIL 25, 2022

In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. TABLE OF CONTENTS: ↓ What Is Paid Search Marketing? The Benefits of PPC Advertising. Top 10 Paid Search Marketing Agencies.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one. 1) Social Media Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

FEBRUARY 1, 2017

Once upon a time, back in 2005, there lived on the internet a website called YouTube. It's a name that, today, many people recognize as a video-sharing website -- and much more -- that's owned by Google. But over a decade ago, YouTube wasn't what it is today. In 2005, YouTube was a dating site. 4) YouTube.

Blast Campaigns 28

Blast Campaigns Peer-to-peer Marketing Websites Amazon 28

EveryoneSocial

SEPTEMBER 25, 2023

Content marketing as we’ve known it, which is centered on search optimization and sharing links that drive traffic to websites, is no longer a leading strategy. We’ve entered a new paradigm that has social media at its center and relies on sharing content that can be consumed and engaged with on the networks.

Paid Content 69

Paid Content Paid Search Agency Content Marketing Advertising Agencies 69

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Single Grain

MARCH 21, 2022

TikTok has become the new social media platform of choice for brands worldwide. The reason for this is simple: TikTok has an unquestionable advertising potential. Companies that advertise on TikTok have found incredible results at lower costs than more mature platforms like Facebook and Google. Writing persuasive ad copy.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 59

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. We'll also share some tips on hiring the best agency to run effective ad campaigns for your business.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Single Grain

OCTOBER 30, 2020

Like any marketing tactic, the infographic space is now saturated. 65% of brands use infographics in their content marketing efforts. Infographics have had the biggest increase in usage among B2B marketers in the last four years — now at 65%. 59% of B2C marketers use infographics in their marketing.

Viral Marketing 145

Viral Marketing Best Practices High Quality Lead Case Studies 145

Golden Spiral

NOVEMBER 6, 2018

There’s no denying the power of social media. We’ve seen brands build (and destroy) their empires through social media alone. And while the power of social media is unmistakeable, we still see many B2B tech companies fail to adopt successful social media strategies. What Makes a Good B2B Tech Social Media Strategy?

Paid Search Agency 86

Paid Search Agency Social Media Social Marketing B2B Marketing 86

Biznology

JUNE 15, 2015

Anyone who watched Apple’s WWDC keynote the other day or the Google I/O keynote a couple weeks back probably noticed an interesting trend: Both Apple and Google really want to search inside your apps (see here and here ). What’s the big deal that makes searching inside apps so important? Read on and see.

Google 80

Google Emarketing Mobile Marketing Verticals 80

Moz

NOVEMBER 15, 2020

Content is an excellent way, and in this article, I’ll go through my tips on how it can be done. People grow to rely on brands when those brands provide the information they’re looking for, so if your content marketing doesn’t incorporate those answers, you’re not demonstrating to your audience why they should trust you.

Ad Building 83

Ad Building Brand Identity Branding Content Marketing 83

Hubspot

NOVEMBER 6, 2018

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Marketing campaigns can do the same for your business. Advertising is a component of marketing.

Paid Content 100

Paid Content Campaigns Paid Search Agency Planning 100

Hubspot

JULY 28, 2017

It’s time we talked about how you’re using social media. Your fear of spending money on social ads. We bring up these concerns out of love for you and modern marketing. We bring up these concerns out of love for you and modern marketing. Flash back to 2012 with me for a moment. Your reluctance to try video.

Social Media 78

Social Media Marketing AI Trends Media 78

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50