Digital B2B Marketing

SEPTEMBER 24, 2013

Here are my predictions: Google will follow Firefox’s lead and not allow pages to set third party cookies. In 2012, search represented 46.3% According to eMarketer, Google is expected to capture 33% of all global digital advertising revenue in 2013! of all US online advertising revenue, according to the IAB.

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ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

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Adobe Experience Cloud Blog

NOVEMBER 2, 2012

A recent report released by eMarketer earlier this year states that 2012 would be the year that spending for online advertising would surpass spending for print advertising. In 2011, online ad spending grew 23% in the US, just passing the $32 billion mark, and in 2012 the online ads will grow another 23% to nearly $40 billion.

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Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. Indeed, more than 800 million users listing professional-related preferences is no lead pool to scoff at!

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QuanticMind

JUNE 7, 2017

For instance, mobile payments are trending up: Tech In Asia notes that as of 2012, users spent $12B in mobile payments, up to more than $90B in early 2017. M-commerce sales are also expected to rise this year: eMarketer predicts that US m-commerce sales from smartphones will grow from 58% last year to 65% this year.

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Hubspot

APRIL 13, 2012

1) As of April 2012, Google reports that Google+ now has 170 million active users. 3) As of January 2012, American users spent an average of 3.3 eMarketer ) Tweet This Stat. 4) As of January 2012, Google+ accounted for.22% HubSpot 2012 State of Inbound Marketing Report ) Tweet This Stat. Google+ Statistics.

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Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

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Marketing Insider Group

FEBRUARY 17, 2021

chance of finding a new warm lead. Multiply that by the average conversion rate for most leads and you get exactly ZERO new customers. As of 2021, eMarketer estimates worldwide digital ad spending sits at $389.29 More than 90% of those clicks bounce. So $3 billion gets you a 0.2% On average. billion by 2024.

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Hubspot

MARCH 15, 2012

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. Additionally, eMarketer reports that 65% of users age 18-24 consider information on social networks when making a purchasing decision.

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Webbiquity

APRIL 14, 2014

However, just over a third of marketers view each channel as valuable for lead generation. eMarketer ). eMarketer ). eMarketer ). eMarketer ). The top three organizational goals for B2B content marketing are brand awareness (82% of companies); lead generation (74%); and customer acquisition (73%).

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Convince & Convert

MARCH 8, 2013

In November 2012, 54% of companies were using Instagram, while just three months later, that percentage had risen to 59%. via eMarketer. It’s an un-conference type model where someone leads a track, but basically anyone can call BS and take over that track, and have more value to idea.

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Hubspot

JULY 24, 2013

in 2012, according to research published by eMarketer. According to eMarketer, 57% of people use Smartphones, 67% use PC’s, 75% use tablets, and 77% use TV’s while also using another device. billion from 2012 to 2013 according to Borrell Associates 2013 Local Advertising Outlook. 1) Lack of Warm Leads for Sales.

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Biznology

FEBRUARY 21, 2013

In just a little over two weeks, Vine – the new video app acquired by the company in October 2012 and launched on January 24 – has captured the imagination of many social media and marketing specialists. Without an easy way to link from the app to more information, the ability to generate leads will be difficult. Ease of sharing.

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Hubspot

APRIL 26, 2012

And eMarketer predicts there will be 1.43 billion worldwide social media users in 2012. One way you should be measuring the effectiveness of your marketing is based on the cost to acquire leads and customers, and how much those leads and customer are worth to your business. Which brings us to user-generated content.

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Hubspot

MARCH 6, 2012

We asked them one question: What surprised you about social media in 2011, and how did it affect your planning for 2012? This is leading to both small pockets of frustrated, trapped people who are afraid of what's known about them, and a larger portion of the population that's redefining what they think is normal.

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Webbiquity

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. 69% of brands now have a presence on Pinterest, up from 10% in the fourth quarter of 2012. eMarketer ). eMarketer ). eMarketer ).

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Webbiquity

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. 69% of brands now have a presence on Pinterest, up from 10% in the fourth quarter of 2012. eMarketer ). eMarketer ). eMarketer ).

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Webbiquity

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. Wondering which social network is most effective at generating b2b leads?

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Webbiquity

MARCH 11, 2013

Search Critical in Brand-Building Strategies by eMarketer. “Search is where the audience can be found,” according to research from eMarketer, noting that 85% of U.S. SEO, Social and Content Marketing in Top Demand by eMarketer. internet users used search engines either daily or fairly often.

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Webbiquity

FEBRUARY 7, 2012

Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. ” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales.

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Hubspot

MARCH 29, 2012

Many marketers have figured out how to generate leads via social media, start discussions with leads and customers, and even venture into the territory of social sales. As of February 2012, Pinterest had 10.4 And we have! And just when we got comfortable with this whole social media marketing thing -- BOOM! million user s.

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Webbiquity

DECEMBER 2, 2014

B2B companies that blog generate 67% more leads than those without blogs. 57% of B2B marketers say SEO has the biggest impact on lead generation. Organic search leads have a 14.6% for outbound marketing leads. eMarketer ). eMarketer ). 34% of marketers use Twitter to successfully generate leads.

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Hubspot

DECEMBER 12, 2011

eMarketer recently released data that highlights the growth of each of these mobile devices in 2011 and into 2012. US smartphone users will increase from 90 million in 2011 to 107 million in 2012 , ereader users from 33 million to 46 million , and tablet users from 34 million to 55 million ( tweet this stat ).

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Convince & Convert

JUNE 14, 2012

The stat of the week that I pulled out was actually something from eMarketer , that they pulled out from a stat metrics survey. Content is fire and social media is gasoline , and the more unsexy your company is, the more you should lead with content and use social to promote the content instead of using social to promote the company.

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Hubspot

MAY 10, 2012

What are you supposed to do, throw Farmville sheep at your leads until they realize they do, in fact, need your product or service? In fact, eMarketer reports that 52% of US small businesses don't feel they are marketed to by other businesses effectively , while 46% feel they're being "sold" to instead of "spoken" to.

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