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The 6 Most Important Social Media Trends of 2017

Contently

Facebook added a hundred million users in a quarter? Facebook is in trouble for failing to stop fake news , extremist messages , and child pornography ? Facebook shamelessly copied another Snapchat feature? In 2016, Facebook accounted for almost two-thirds of all social media ad spending. What else is new ?

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

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Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

Contently

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. Almost all the gains are going to Facebook and Google. Everyone else combined for a 3 percent loss.

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32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter is one solution. I love @NASCAR, @driveSRT, MOPAR & rock music.”

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Consequences of killing time? In the future, more digital growth will be mobile.

Parse.ly

This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. eMarketer studied time spent with mobile devices (including including smartphones, tablets, and feature phones), desktop, and laptop. eMarketer’s study takes into account time spent multitasking. But by 2020?

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10 reasons social media has peaked. 8 reasons that’s a relief

Biznology

FACEBOOK: Visits were +10% in the 12 months ending in October versus +56% a year earlier (source: The New York Times ). FACEBOOK AND TWITTER: In another study, Facebook and Twitter grew only +2%; there was no growth in corporate blogs (source: University of Massachusetts Dartmouth ). source: eMarketer ).

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How to Turn Social Connections Into In-Person Sales

Convince & Convert

Between the Geek Squad face-to-face tech support and @Twelpforce on Twitter, Best Buy is committed to offering service for all the products it sells — even the ones it doesn’t actually manufacture. via Best Buy on Facebook. The company’s fluency in social media drove holiday sales in 2012.