Versium

NOVEMBER 27, 2018

27, 2018 /PRNewswire/ — Versium , a market-leading predictive analytics company, today announced the appointment of Dillana Lim as Chief Operating Officer. Versium has been recognized as an industry leader and disruptor in trend reports by Forreste r and Gartner. REDMOND, Wash. , Nov.

Positioning 40

Positioning Paid Search Agency Product Cross-Selling 40

Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses. in Q2 of 2012, down more than 6% from 4.7% quarter over quarter in 2012 and 29.7%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Vision Edge Marketing

JANUARY 23, 2024

Ineffective Use of Data to Uncover Valuable Customer Insights Without the right analytics framework and skills, more data does not necessarily yield more insights. Since 2012, NewVantage Partners has conducted a survey of data and information executives. appeared first on VisionEdge Marketing.

Forrester 232

Forrester Barriers Fulfillment Analytics 232

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? There are a large variety of PPC ad platforms available that database marketing strategies can apply to.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Hubspot

NOVEMBER 16, 2012

Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

MARCH 22, 2013

I've always considered myself quite the sneak when it comes to marketing on Facebook. What These Changes Mean for Marketers. The ability to include a call-to-action in your Facebook cover photo presents the opportunity to reap even more benefit from your Facebook marketing strategy. 1) Generate More Facebook Leads. Brilliant!

Guidelines 28

Guidelines Facebook Copyright User-Generated Content 28

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time. Kotler & Armstrong (2012 p.

Online Marketing 229

Online Marketing Work Management Marketing Management Tools 229

EveryoneSocial

OCTOBER 26, 2021

Whether you’re a marketer or social media expert — or even if you’re just a social media savvy executive — you’ve probably come across the term dark social lately. Many marketers, thought leaders, and general audiences are intrigued by this concept more than ever before. The term seemingly first hit the world in 2012 when Alexis C.

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Webbiquity

FEBRUARY 13, 2012

Directory links are worth less, social links worth more, site performance is increasing in importance, site age is decreasing…how is a digital marketer to keep up? Ray “Catfish” Comstock explains how to divide the SEO data analytics process into three main phases–performance reporting, opportunity identification (e.g.,

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Marketing Insider Group

JANUARY 14, 2014

Here is the one of the most popular future of customer experience interviews from my colleague, Jamie Anderson ( @ collsdad ), the Global Vice President of CRM Marketing here at SAP. Zappos re-invests the money it makes NOT into Marketing but straight back into the Customer Experience. Customer Service / Customer Experience.

Multi-Channel 100

Multi-Channel Forrester Loyalty CRM 100

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts?

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

AUGUST 27, 2012

The future of our beloved marketing industry is changing fast -- the good news is, we don't even need a crystal ball to see where it's headed! Little did he know when yearning for this marketing system that it was in the process of being built. Now, it's time to tap into the other dreams marketers are having.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Hubspot

AUGUST 5, 2012

Why not cool down by staying the heck inside and persuing some of the marketing stories from this week you might have missed? And as always, let us know what other interesting marketing stories popped up this week that we should be reading! of CMOs report that their sales teams have access to social data. From Forrester.

Twitter 28

Twitter Forrester Mobile Advertising Curation 28

Webbiquity

FEBRUARY 24, 2015

Alex Schultz, the VP of Growth at Facebook (and formerly marketing manager at eBay) “has no educational background in marketing, instead opting to get his masters in physics at University of Cambridge.” ” 18 Online Marketing Priorities for 2015: Advice and Predictions for the Year Ahead by RKG Blog.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Golden Spiral

NOVEMBER 20, 2020

” It's time to meet three content queens and learn how they write marketing copy—articles, eBooks, social posts, and emails—that: rank higher on Google. Mia is the Director of Demand Generation for Finalsite where she has risen through the ranks while training a dynamic team of writers and digital marketers. gain more clicks.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

Convert

FEBRUARY 24, 2021

Let’s put this into perspective: Supposing you own an eCommerce store and have Google Analytics (GA) activated, each user that navigates your online store leaves some digital footprints that are picked up by GA. Google Analytics, for instance, gathers data using JavaScript and a tracking code. Data Analytics vs Data Analysis.

Marketing Analytics Tools 94

Marketing Analytics Tools Lead Ranking Analysis Paid Search Agency 94

SWZD

JULY 1, 2019

How are Machine Learning and Personalization transforming Marketing? We learned about this topic and many others when we spoke recently with Andy Zimmerman , Chief Marketing Officer at Evergage. A lightbulb went off in my mind at the time when I realized this was not just a smart way to market, but it was the way to market.

Personalization 48

Personalization Enterprise Management CMS Development Marketing Automation Services 48