KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Customer Experience Matrix

APRIL 15, 2012

One of the things I’m enjoying about my new role as head of analytics at Left Brain DGA is being closer to hands-on marketing than I was as a consultant. Arguably all Eloqua clients would be relevant to marketing automation users, but the most relevant for true B2B would include Manufacturing, High Tech, and Business Services: And the detail.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Tony Zambito

JANUARY 30, 2012

I would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future. The ability to make decisions based on predictions is becoming an essential attribute for B2B executives. Bringing a qualitative interface to the quantitative analytics.

Lead Ranking 100

Lead Ranking B2B Peer-to-peer B2B Sales 100

Digital B2B Marketing

DECEMBER 13, 2011

What are B2B marketers biggest measurement challenges? What are the trends they are looking towards in 2012? How do they effectively communicate results within the organization? We tackled these and other questions during the weekly #B2Bchat discussion on Twitter on December 8, 2011.

B2B Marketing 100

B2B Marketing B2B Marketing Analytics Tools Twitter 100

Convince & Convert

MAY 23, 2017

The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. That was in 2012, when messengers were less popular. Five percent were attributed to direct by Google Analytics, even though the sign-up page was not accessible anywhere on the website.

Branding 129

Branding Brand Identity Marketing Analytics Tools Traffic 129

Sana Commerce

MARCH 4, 2022

The trend towards e-commerce began in the 1990s, and has only accelerated in the past few years in the context of remote work and restrictions on face-to-face interactions. That’s a 10% jump from 2012. For B2B companies, e-commerce is now the most effective sales channel. Investing in data and analytics infrastructure.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

KoMarketing Associates

DECEMBER 27, 2016

By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. This post was one of the first to provide some insight about the change made on Google’s desktop Search Engine Results Page (SERP) layout and the trends that had been collected in just a couple days.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Tony Zambito

JANUARY 25, 2012

B2B Buying Process Today © All rights reserved by Kenny Madden. In the business-to-business world, the quest to connect with decision-makers has been and most likely will continue to be the main challenge confronting B2B leaders. Meeting this challenge successfully is the essential lifeblood of survival for many B2B companies.

Buyer Personas 100

Buyer Personas B2B Allocation Peer-to-peer 100

KoMarketing Associates

DECEMBER 27, 2016

By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. This post was one of the first to provide some insight about the change made on Google’s desktop Search Engine Results Page (SERP) layout and the trends that had been collected in just a couple days.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

ClickZ

JANUARY 22, 2020

Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. Perfect for: Marketing analytics. How can marketers free up their time to focus on more important aspects, do you ask? Search Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. “Versium has the data on all those individuals as well as predictive analytics and modeling,” she told the E-Commerce Times.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. “Versium has the data on all those individuals as well as predictive analytics and modeling,” she told the E-Commerce Times.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Tony Zambito

FEBRUARY 10, 2012

Many B2B Marketers today are faced with the daunting tasks of connecting with buyers in new ways and using new mediums that are still in infancy. The shelf-life expectancy of some of the new approaches is yet to be known; making investment and resource decisions for leaders in B2B Marketing a road filled with risks.

Lead Ranking 100

Lead Ranking B2B Marketing Buyer Personas B2B 100

Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Email Performance Trends. in Q2 of 2012, down more than 6% from 4.7% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. quarter over quarter in 2012 and 29.7%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

SnapApp

MAY 14, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. The three core segments of B2B case studies — the challenge, the solution, and the results — are all broken down underneath an eye-catching header that features the client’s logo. . . Demo Campaign. .

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

Marketing Insider Group

FEBRUARY 5, 2014

One of the biggest trends in marketing was defined in one of the top Slideshare presentations from last year. According to Wikipedia, “ Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Strategy'

Wikipedia 100

Wikipedia Startups Marketing & Strategy PR 100

SnapApp

MAY 14, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. The three core segments of B2B case studies — the challenge, the solution, and the results — are all broken down underneath an eye-catching header that features the client’s logo. Today’s B2B buyer does a lot more research.

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

Webbiquity

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Mary Meeker’s Internet Trends ). Google Analytics) at 59%. billion by 2018.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Directive Agency

DECEMBER 13, 2018

In the world of B2B SEO, strategies are constantly changing. For B2B marketing organizations looking to get started with a tight budget, I’m here to help! I’ve provided you with 10 B2B SEO strategies to meet your budget limitations that require little to no money. . Perform A Competitor Analysis. Implement Keyword Research.

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

Strategic-IC

APRIL 6, 2022

We’re just good B2B Marketers and ABMers. But in recent years it’s become a hot topic for B2B marketers. It’s an untapped pool of knowledge and insight that marketers need to learn to work around and leverage to support their B2B marketing efforts – and that’s where Dark Social comes in. Impossible, right? We’re not Superman.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Valasys

APRIL 12, 2019

As most visitors do not share their contact information, B2B companies strive hard to generate sales via websites in order to generate leads. Leadfeeder helps B2B companies use website analytics so as to generate new leads and they are able to analyze who’s visiting the website without any extra script installation.

Lead Scoring 53

Lead Scoring Lead Ranking Marketing Websites Lead 53

Marketing Insider Group

DECEMBER 15, 2011

There are 4 simple steps you can take right now to take advantage of the amazing potential of the mobile marketing trend. Creating a mobile-optimized website should be job 1 for marketers in 2012. One consideration is the amount of analytics enabled on each platform and ensure the buying model they use matches your objectives.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Lead Ranking 100

ANNUITAS

MARCH 20, 2014

RT @shaw_bryan Noticing a trend with #marketingopssummit presenters — all mentioned the need for finding/developing good talent. RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. B2B buying has evolved but still VERY different.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. Drive Alignment.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

KoMarketing Associates

MAY 27, 2014

That being said, there are a few steps you can take to help identify if your site was hit: Analytics – The first thing to do is check your analytics for any big shifts in organic traffic. The key to evaluating traffic is to look at your normal traffic trends. B2B Online Marketing Blog Search Engine Optimization'

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

Valasys

DECEMBER 5, 2022

2012 – By now, it had over 1 billion users. As it had taken over Instagram in 2012, it also integrated Instagram ads. . 2018 – Facebook creates story ads and its own Facebook Analytics. . As it had taken over Instagram in 2012, it also integrated Instagram ads. . 2014 – Facebook takes over WhatsApp.

Facebook 40

Facebook Paid Search Agency Ads API 40

Hubspot

DECEMBER 17, 2012

And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. With the Olympics and the presidential election under our belts, 2012 was undoubtedly an exciting year for news, and a lot of that excitement spilled over into campaigns in the marketing industry. Could newsjacking be one of them?

Campaigns 28

Campaigns Work Management Marketing Management Planning 28

Heinz Marketing

MAY 29, 2023

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. What’s happening in the heads of sellers as a result of really big macroeconomic and social Trends that have happened over the last few years? Like analytics, things like that.

Ideal Customer Profiles 102

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 102

Valasys

OCTOBER 24, 2018

This merger combines excellent analytics with a top-notch content marketing platform in order to power unparalleled content experiences for customers. In 2012, TrackMaven was founded from the need to measure marketing performance across all channels and to help in benchmarking it against their competitors. Before Merger: Skyword.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services Content Marketing 40

Valasys

MARCH 8, 2019

Eva Yi-Hwa Chen is a Taiwanese businessperson and the co-founder and CEO of Trend Micro which is the World’s 3rd largest antivirus software firm and biggest in Asia. She was also the 5th on the 2012 Forbes list of Asia’s Top 50 Power Businesswomen. She used to be the CEO of Mu Sigma which is a data analytics firm.

Lead Scoring 45

Lead Scoring Lead Ranking Paid Search Agency Startups 45

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. Sadly, they didn''t publish additional details.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Adobe Experience Cloud Blog

MAY 11, 2012

by Jason Miller Here at Marketo we are very excited about our upcoming 2012 Global User Summit. Creating an analytic model that will measure success should be the first step organizations take. What trends do you expect to see in cloud computing over the next 12 months? . Next, develop a process.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

ViewPoint

SEPTEMBER 27, 2012

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. 2012 Trending: Significant Transformation for Marketing Groups. ITSMA Website: www.itsma.com.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

Adobe Experience Cloud Blog

AUGUST 13, 2015

At the current rate of adoption and innovation, you may be wondering where marketing automation is headed, which trends are emerging, and how it will all benefit your business. Predictive analytics is making guessing a game of the past. Well, my friend, you’ve come to the right place! Let’s get started… 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Multi-Channel 48

ViewPoint

SEPTEMBER 20, 2012

2012 Trends: Interconnectedness & Reluctance to Make Aggressive Decisions. Click to start video at this point — Asked about what has happened in marketing and sales that has or hasn’t surprised him in 2012, Bob talks about interconnectedness: “It’s sobering about how interconnected we are with other economies.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

Heinz Marketing

MAY 29, 2023

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. What’s happening in the heads of sellers as a result of really big macroeconomic and social Trends that have happened over the last few years? Like analytics, things like that.

Ideal Customer Profiles 59

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 59