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2011 B2B Marketing Predictions

Online Marketing Institute

What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. The use of highly targeted Direct Marketing will steadily increase in 2011.

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

brand mascots are a common tool to promote your product or service. You can follow any responses to this entry through the RSS 2.0 One Response to Taming Your Brand Mascot David Thompson says: April 4, 2011 at 8:38 pm I specialize in designing brand mascots. You can leave a response , or trackback from your own site.

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B2B Marcomms Agency League – highlights

Savanta

We’ve the juicy challenge of bringing to life what can often, at face value, be rather dry products and engaging with buyers on an emotional as well as functional basis. Positive, but this represents a slower pace of growth than in 2011 (18%) and is still nowhere near the pre-recession peak of 30% experienced in 2007.

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B2B Marcomms Agency League – highlights

Savanta

We’ve the juicy challenge of bringing to life what can often, at face value, be rather dry products and engaging with buyers on an emotional as well as functional basis. Positive, but this represents a slower pace of growth than in 2011 (18%) and is still nowhere near the pre-recession peak of 30% experienced in 2007.

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Making the Most of Your Webinars

The Effective Marketer

Oh, but note that the cost involves “audience generation programs, to produce and promote a webcast”, so you have to add your email marketing costs (again, different platforms will charge differently) and any additional method you typically use to get people to register and attend. You can follow any responses to this entry through the RSS 2.0

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Social media strategy leaders: Tory Starr

Biznology

Her work with WGBH, the Boston-area PBS affiliate and their largest prime-time producer, includes social media consulting and support for the station’s television and radio productions. My “aha” career moment happened in 2011 when I was at American Experience, working as a digital production assistant. Definitely!

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

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