The Scarcity Principle: How 8 Brands Created High Demand
Hubspot
MAY 10, 2017
Here’s an example: On many air travel booking sites, such as KAYAK , flight listings are displayed with a note that only a few seats are left at a certain price. Plus, the product's scarcity meant nobody -- ourselves included here at HubSpot -- could stop talking about the Spectacles. 2) Google. 3) Nintendo.
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