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The Scarcity Principle: How 8 Brands Created High Demand

Hubspot

Here’s an example: On many air travel booking sites, such as KAYAK , flight listings are displayed with a note that only a few seats are left at a certain price. Plus, the product's scarcity meant nobody -- ourselves included here at HubSpot -- could stop talking about the Spectacles. 2) Google. 3) Nintendo.

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26 Social Media Secrets Skittles Knows

Biznology

Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007. of Internet users’ time is captured by Facebook compared to a combined 2% for all other social networking sites. in November 2011.

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Twitter To Start Displaying Promoted Tweets in User Streams

Hubspot

” Bain goes on to explain that, while traditional online display ads only get a click-through rate of around.05 Social networks are growing up. Advertising is clearly only going to expand on social media services. Learn how to start using Twitter in 2011 to achieve your business goals. Marketing Takeaway.

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30 Brilliant Social Media Marketing Tips From 2011

Hubspot

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Write blog content for your target audience, which is not necessarily yourself. (Source: Social Fresh ). Measure what patterns they display. Source: HubSpot ).

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How to Create Social Media Buttons for All the Top Social Networks

Hubspot

Social media is an extremely valuable tool for promoting your marketing content. Additionally, embedding your social profiles on your website or blog posts can help increase traffic to your social networks, and ultimately create brand consistency across platforms. Social Media Follow Buttons. Twitter Follow Button.

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Snapchat in B2B marketing: is it possible?

Exo B2B

Snapchat was born in September 2011, in California. As B2B marketing professionals and social media specialists, we obviously had to write about it. 22% of advertisements are displayed on this network. 1 – Hubspot. ©Hubspot. #2 It was started by two Stanford University students. Ephemeral contents.

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40 Epic Marketing Insights From Google [Data]

Hubspot

(Source: eMarketer, January 2011) Tweet This! Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This! Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This! 5) In 2011, the average shopper consults 10.4 Apr 2011) Tweet This! Apr 2011) Tweet This!