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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. HubSpot is a CRM platform widely used by B2B marketers. Hubspot is key in monitoring our campaign performances and tracking lead conversion in real-time. LinkedIn , Twitter.

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When Did Programmatic Advertising Start: A History Lesson

Rev

Little did we know that those tiny banners were just scratching the surface of the US digital ad-spend, and that the industry would soon be one of the top display-ad expenditures. . Display Ads & DoubleClick. In 2013, Google released their display ad network called AdSense. Programmatic Advertising: The Early Days.

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The 14 Best Content Planning and Research Tools

Webbiquity

For example, almost no one looked for information about “content marketing” prior to early 2011, but interest really soared a couple of years later, with search volume tripling between December 2012 and January 2014. Displays your Google search history across devices, including YouTube searches. Pricing: free. BuzzBlogger.

Planning 145
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The Scarcity Principle: How 8 Brands Created High Demand

Hubspot

Here’s an example: On many air travel booking sites, such as KAYAK , flight listings are displayed with a note that only a few seats are left at a certain price. Plus, the product's scarcity meant nobody -- ourselves included here at HubSpot -- could stop talking about the Spectacles. 2) Google.

Demand 93
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13 influential marketing technology leaders

ClickZ

So without further ado here are our list of 13 (in no particular order) who we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space: Scott Brinker (HubSpot). Let’s tackle the most obvious pick right off the bat. Tamara McCleary (Thulium). Katrina Lake (Stitch Fix).

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The Opposite of Advertising « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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The Six Minutes Challenge

The Effective Marketer

You have sat through your fair share of hour-long PowerPoint displays that were accompanied with a not so good speaker. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Six Minutes Challenge Presentations can be boring. United States License.