The Effective Marketer

MAY 21, 2012

If the myriad of webinar platforms out there with new entrants every year is not an indication that webinars are hot marketing tactic, then take a look at the following chart from MarketingSherpa : Webinars, together with virtual events were ranked top three marketing tactics to have their budgets increased in 2011.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

Marketing Insider Group

AUGUST 12, 2010

And the conversation went way later than the restaurant manager and our wonderful server wanted it to. The debate often goes like this: Sales wants more leads. Sales complains that the quality stinks. Sales says they want better leads. Help sales fill their pipeline funnels. So marketing sends more.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Aberdeen

JUNE 9, 2017

Since 2011, the landscape for marketing technology has soared from 150 vendors to nearly 5,000, according to MarTech Today. Or they apply for a free demo of a certain piece of functionality. A leading provider of PDF management tools was having problems with user adoption. Here’s how it works.

Analytics 63

Analytics Enterprise Management Marketing Automation Services Work Management 63

Marketing Insider Group

SEPTEMBER 15, 2010

Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. I closely follow people on Twitter who are active in sharing information relevant to my job. Then pick the channels most relevant to them. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

SalesChoice

SEPTEMBER 6, 2016

Blog #2 will define predictive analytics methods in more detail and in particular, I will explore the relevance and history of artificial intelligence. Rather, predictive analytics serve as guide posts on the odds or risks, given past patterns of statistical relevance. Our thesis is B2B sales professionals are under siege.

Marketing AI 20

Marketing AI Top of Funnel Forecasting B2B Sales 20

Adobe Experience Cloud Blog

AUGUST 13, 2012

State of Event Marketing, July 2011). Format: We picked the right format, with relevance being the key. We made sure Sales knew who had attended. We send a follow up survey asking prospects if they would like a demo and customers if they would like to be part of the reference program. Revenue impact. Get the full eBook.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Hubspot

OCTOBER 6, 2010

Direct Visitors to Other Relevant Content - Based on the offer the lead converted on, you should have a good idea of what content is right for them. Reconvert - Depending on the initial conversion, you can use the thank you page as a place to bring them further down your funnel and become more sales ready. Really Thank Them!

Landing Pages 28

Landing Pages RSS Top of Funnel Advertising Funnels 28

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

ConvertKit

MARCH 25, 2020

Video sales letters. “Small businesses have limited time for their marketing,” explains Lee Kemp, the founder and managing director of UK-based film production company Vermillion Films. Video landing pages can help boost sales and conversions. That video could be: Product explainer videos. Image via Plutio.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Hubspot

APRIL 23, 2012

And what's great about case studies and testimonials is that those reading them are often already leads -- and likely near the bottom of the buying funnel -- so a few more reconversions will help your sales team prioritize them as likely future customers in their sales funnel. SlideShare. Event Collateral.

PR 28

PR Lead Gen Top of Funnel Leads 28

The ROI Guy

JULY 9, 2013

Enterprise software remains a bright spot as organizations strive to use software to automate business processes and improve productivity, Emerging investments in mobility, cloud and big data ramping up, but not yet “crossing the chasm” and as such, failing to make up for the growth shortfall. Click here to learn more.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 8, 2013

As a result, IT Sales and Marketing will again be tasked to deliver incremental revenue regardless of challenging market conditions and despite the historically low spending growth. IT purchase processes are ever more complex, with IDC reporting 40% more stakeholders involved in the average purchase decision compared to just 3 years ago.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

ClearVoice

NOVEMBER 30, 2021

It increases brand awareness, reach, sales, customer interactions, and loyalty. Content marketing can be applied to every level of your funnel. Appropriate content at each of these levels is the nudge that will move prospects through your sales funnel all the way to the point of conversion. Content marketing helps SEO.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Hubspot

APRIL 18, 2012

In fact, Gleanster research identifies a direct correlation between the amount of time a prospect spends on a company website engaging with relevant content and the likelihood that those interactions will lead to a sale. This means everything from blog posts to more premium offers like ebooks, webinars, product demos, etc.

Design 28

Design Marketing Websites Buyer Personas Case Study 28

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . It's not realistic to believe that every company is going to have success with the same tactics everyone else has used.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. It’s not realistic to believe that every company is going to have success with the same tactics everyone else has used.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

nDash

AUGUST 20, 2020

A blog post should contain relevant keywords, a title that entices people to click through, and content that appeals to the target audience. From there, you get a step-by-step breakdown of the process Ahrefs uses to republish content. What’s unique about these guides is that Ahrefs uses its own platform to execute the process.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Hubspot

MARCH 11, 2014

I’m a sales guy. I started at HubSpot in 2011 as a sales rep and am currently a sales manager in charge of a team that sells HubSpot’s marketing software to marketers. When I’m on the phone with marketers, I always ask the question, “Why does your sales team value you?”

Top of Funnel 28

Top of Funnel Lead Scoring Lead Ranking Multi-Touch Attribution 28

Adobe Experience Cloud Blog

FEBRUARY 14, 2011

by Maria Pergolino As marketing and sales teams align, both become more accountable to effectively managing leads within the pipeline. The ongoing changes in lead generation can overwhelm marketing and sales teams if it’s not organized and each team is unclear of its role. Dependable Database Efficiency.

Work Management 48

Work Management Marketing Management Lead Management Marketing Automation Services 48

Martech

FEBRUARY 11, 2022

It uses real-time data and insights to deliver highly relevant messages and offers. One might think of personalization as a set of tactics marketers employ that primarily focus on remembering key details about customers, but they’d only be partially right. What is personalization? Personalization encompasses much more.

Work Management 116

Work Management Personalization Marketing Management Marketing AI 116

Hubspot

SEPTEMBER 26, 2013

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. Bottom of the Funnel. Since we’re going alphabetically, the last part of the funnel process is first! Yes, there will be debate on the imperative-ness of these terms.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

JUNE 6, 2012

The partnership will directly connect social media to generating, managing, and nurturing leads for the first time, and we think it's a match made in heaven. Users can also use the app to monitor their best-performing keywords in HubSpot for relevant conversations that could lead to prospecting opportunities. Not too shabby!

Lead Nurturing 28

Lead Nurturing Social Media Hubspot Advertising Agencies 28

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

seo.co

JANUARY 15, 2021

For example, you can walk users through the steps of changing a flat tire, how to cook a frittata, or how to tell when a sales strategy isn’t working. For bonus points here, make sure you include images and videos of the process. If you can’t get real photography, rely on sketches. Tips and tricks. Image Source: Bankrate ).

Marketing Websites 83

Marketing Websites Content Webinar Metrics Work Management 83

Martech Advisor

OCTOBER 14, 2019

Customer experience (cx) is defined as the overall experience of a customer with a company or brand, which includes all points of interactions in a customer’s life cycle, from discovery and purchase to post-sales experience. What is Customer Experience Management?; How was the post sales service experience?

Work Management 92

Work Management Marketing Management Design Examples 92

Single Grain

JANUARY 30, 2023

The AI-powered bot uses natural language processing (NLP) to generate translations quickly and (mostly) accurately. Basically, ChatGPT is versatile and is created for everyone, while Jasper and other AI-writing assistants are created primarily for businesses, marketers, sales, and writing teams.

Marketing AI 59

Marketing AI Work Management Budget Programs Marketing Management 59

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. LEARN MORE. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92