Digital B2B Marketing

FEBRUARY 13, 2012

Today, increasingly, advertisers and agencies are purchasing media in real time auctions, impression by impression. To put this into context, AT&T purchased 105 billion impressions in 2011, according to research from ComScore. With initiative, these margins could have gone to advertisers, agencies or publishers instead.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Rev

OCTOBER 13, 2018

Scott , the VP of Platform Ecosystems at Hubspot and the editor of chiefmartec.com, has been categorizing marketing technology since 2011. I talk to people like David Lewis who brings considerable perspective to B2B martech used for demand generation and lead management. The demand funnel. The Enduring Demand Funnel.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

ANNUITAS

SEPTEMBER 15, 2015

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. Your marketing automation platform needs to be a tool to enable your Demand Generation Strategy. Things couldn’t be better.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

Hubspot

APRIL 8, 2013

But you can teach a good, old-school agency how to adapt to changes in the marketplace, and transform themselves into a sleek, high-performance inbound marketing machine. And, luckily for you, we asked a half dozen of the top execs at some of these game-changing agencies to tell us how they did it. We’ve seen it done time and again.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. B2B Marketing Predictions For 2011 A B2B Marketing Manifesto? Augmented Reality For B2B Marketing in 2011? This got me to thinking.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

MLT Creative

DECEMBER 2, 2011

December 7, Training Workshop: Sales and Marketing Alignment London, England: This workshop is essential for those responsible for lead generation in particular, both client and agency side, including heads of marketing, marketing managers, marketing executives, account managers, account executives and marketing specialists.

Demand Generation Agencies 40

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing 40

The ROI Guy

MAY 10, 2011

Combined with being named as the standardization choice at several of these major B2B accounts, these latest new 2011 account additions widen Alinean's lead and affirm its position as the industry-standard value-based sales and marketing solution provider.

Marketing Management 40

Marketing Management B2B Thought Leadership BtoB Demand Generation Agencies 40

PureB2B

FEBRUARY 22, 2016

Leveraging decades of experience in B2B demand generation and content marketing, Pure Incubation builds profitable companies by combining established and emerging technologies to create innovative services that deliver demonstrable business value. For more information, visit www.pureincubation.com. The 2015 Inc.

Lead Scoring 62

Lead Scoring Lead Ranking Demand Generation Agencies Marketing Management 62

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Augmented Reality For B2B Marketing in 2011?"

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

ANNUITAS

AUGUST 30, 2011

Relationship expands end-to-end demand generation and lead management service offerings for clients. Grand Rapids, MI – August 30, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that it has formalized an alliance with Harte-Hanks, Inc.

Demand Generation Agencies 100

Demand Generation Agencies Marketing Management Demand Generation Marketing Automation Services 100

The ROI Guy

AUGUST 3, 2011

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. And our new partners, Tangence, The Vanella Group, Futurecurve and Rainier Group, help us broaden our customer reach and extend the services we are able to offer to our customers.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. About Jordan Con.

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

Marketing Insider Group

OCTOBER 12, 2015

In my top marketing predictions for 2011 , I correctly saw that marketing automation would become a required part of the marketing technology stack, I was dead wring that marketing attribution would become a hot topic. I also don’t think advertising agencies or advertising people are bad. What does that look like?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

PureB2B

FEBRUARY 22, 2016

Leveraging decades of experience in B2B demand generation and content marketing, Pure Incubation builds profitable companies by combining established and emerging technologies to create innovative services that deliver demonstrable business value. The 2015 Inc. They had to be U.S.-based,

Lead Scoring 62

Lead Scoring Lead Ranking Demand Generation Agencies Marketing Management 62

ANNUITAS

JULY 7, 2011

USA Financial recognized by DemandGen Report in 2011 Sales & Marketing Alignment Awards. Read the entire Demand Gen article here or download the full 2011 Sales and Marketing Alignment Awards report here. They come in as a neutral party, facilitate collaboration and see the project through to execution.

Conversion 100

Conversion Marketing Automation Services Work Management Demand Generation Agencies 100

Paul Gillin

JANUARY 16, 2012

Seeking accelerate its pole position as a leader in the emerging concept of “social business,” IBM introduced new programs, services and partnerships to help organizations grasp the concept and make it work for their organizations. ” The offerings are also part of an IBM drive to sell its services at a higher level.

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Share your thoughts, post a comment.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Customer Experience Matrix

SEPTEMBER 28, 2011

The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. Many marketing service providers manage Alterian systems for their clients. SmartFocus – purchased by Emailvision in April 2011. Only available as a service.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? Summit Augmented Reality For B2B Marketing in 2011?

Social Media 100

Social Media Web 2.0 Media B2B 100

ANNUITAS

MARCH 10, 2011

Despite the claim by some that automation is “floundering”, marketing automation is clearly gaining steam and poised for even more growth in 2011. He asked: “ What’s the difference between demand generation, lead management and marketing automation?” The end result of demand generation is leads.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Qualification 100

ANNUITAS

JANUARY 4, 2012

2011 is history, and we embark on another year. At the end of 2011, I resisted the temptation to become a prognosticator, figuring that I didn’t want to deal with the ramifications of my predictions potentially not coming true. Usually, I don’t have a need for their product or service. Well here we are.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

Customer Experience Matrix

JANUARY 4, 2012

It made at least five acquisitions last year, all software-as-a-service companies selling some type of sales enablement. product configuration, pricing, quoting, and proposals management) 10/04/2011 In short, LeadFormix fits nicely with Callidus from strategic, financial and operational perspectives.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? That sounds ominous.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? That sounds ominous.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

JUNE 29, 2010

Sometimes, inbound demand generation isn’t enough to fill our funnels. Not visiting the telemarketing service provider: Nothing beats an onsite inspection to verify you get what you pay for. Augmented Reality For B2B Marketing in 2011?" Click here to cancel reply. Share your thoughts, post a comment.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Augmented Reality For B2B Marketing in 2011?"

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

ViewPoint

DECEMBER 8, 2011

Chris is an experienced technology business development & marketing executive, with deep domain expertise in the areas of online and inbound marketing, strategic alliances, demand generation, and corporate development/M&A. Chris originally published this post on November 14, 2011, and it is republished here with his permission.

Clickthrough 120

Clickthrough Merchandising Demand Generation Agencies ROI 120

ClickZ

JANUARY 29, 2020

Acquia is a software-as-a-service (SaaS) company co-founded by Dries Buytaert and Jay Batson to provide enterprise products, services, and technical support for the open-source web content management platform Drupal. I first joined Acquia in 2008, leaving in 2011 to run a non profit. I returned to Acquia in 2016.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

MARCH 27, 2013

Most recently I was Chief of Staff for SAP’s President of Global Sales and Services. At the end of 2011 I decided to make a change. They wanted us to be more strategic but we also needed to feed them the services they have come to rely on such as flawless event execution and creative, relevant demand generation programs.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Thought Leadership 100

Marketing Insider Group

JUNE 3, 2010

This is a common practice by the top sales folks and is a tremendous service marketing can provide to sales. Share: Read more from Content Marketing Content Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment 2 Comments Post a comment Ryan Beale Jun 3 2010 Hey Michael, Once again, nice tips here.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

APRIL 21, 2011

I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing. Add customer service, support, HR, and operations folks, and we have a real social media cocktail party happening.

PR 100

PR Social Media Social Marketing Planning 100

SnapApp

APRIL 18, 2016

The marketing tech industry has seen an average annual growth of 170%, increasing from 100 companies in 2011, to nearly 2000 in 2015. From sales to customer service to business development – the numbers and stats produced from the stack are valuable. Stats About Marketing Technology Stack Growth & Success. Scott Brinker.

Stats 48

Stats Marketing Automation Services Planning Gartner 48

Televerde

NOVEMBER 3, 2020

Fred Isbell, Research Director at Dresner Advisory Services, High Technology Veteran, and former Senior Director at SAP Global Marketing. I worked with Deanna Ransom , Televerde’s Global Head of Marketing and Marketing Services and Chairperson of Diversity and Inclusion for many years in SAP North American Field Marketing.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Online Marketing Institute

AUGUST 31, 2011

PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog.

Traffic 40

Traffic Demand Generation Agencies Paid Search Agency B2B 40

Marketing Insider Group

OCTOBER 7, 2010

Time Line Close The Time Line close is effective when a product or service will impact a prospect’s project plan, especially if the purchasing decision is a prerequisite to other activities in the project plan. Augmented Reality For B2B Marketing in 2011?" On the right side of the “T”, you should write the word “Against”.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

A Better Jones

JUNE 17, 2019

I first entered the social media game in 2011, and Twitter and Facebook were king. They survived the disruption of our interconnected world by evolving into streaming services, podcasts, and Instagram accounts. In 2011 Hootsuite was pretty much the only social media management tool, and that was all I had to work with.

Social Media 71

Social Media Tools Media Work Management 71