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ISIS: a case study for smart brand building

Biznology

It also reflects the basics of smart brand positioning: • Market Opportunity – The disastrous war in Iraq after 9/11, the failure to create sustainable democracies after the “Arab Spring” in 2010, and the turbulent events in Syria between 2011 and 2014 left a power void in the area for the religious extremists. Like this post?

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13 of the Best Marketing Blogs and Newsletters to Become a Stronger Marketer

ClearVoice

The content leans towards SEO and case studies. What to read: YouTube rolls out host-read video ads for podcasts. Social Media Hat has been around since 2011 and has won awards for its marketing content. Facebook, Pinterest, YouTube, all the classic channels are there. Best niche marketing blogs.

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Welcome to The New Decade of Marketing

Hubspot

Snapchat didn't exist until 2011. Video-based platforms like YouTube show no signs of slowing growth––it was the only bright spot in Alphabet's recent earnings report. Marketers create case study videos, product reviews, and videos for the sales team to use, whereas blogging still dominates acquisition strategies.

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How Betches Quarantainment programming is helping Stella Artois reach millennial brides-to-be during lockdown

ClickZ

30-second summary: Betches Media is a digital publisher which was founded in 2011. Since its founding in 2011, Betches has featured content focused on humor and entertainment, but as the threat of COVID-19 grew, Betches shifted the focus of its content and programming on addressing the crisis by creating “Quarantainment programming.”.

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B2B Content Marketing: Will Video Kill eBooks?

markempa

Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. It’s ungated and published on YouTube and Twitter. Case studies like “ Success Story: iCharts ” are deeper in the funnel.

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Is Your Web Content a Marketing Liability?

Marketing Craftmanship

The standard marketing approach – particularly among B2B firms – is to create a brochureware-esque “Who We Are / What We Do / Why You Should Select Us” web presence, which forever serves as a handy repository for press releases, case studies, white papers and other expressions of thought leadership.

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How to Include Webinars in Your Content Plan

The Effective Marketer

If the myriad of webinar platforms out there with new entrants every year is not an indication that webinars are hot marketing tactic, then take a look at the following chart from MarketingSherpa : Webinars, together with virtual events were ranked top three marketing tactics to have their budgets increased in 2011. What: Case Study.