The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. of respondents), and peers (28.7%), especially early in the lifecycle.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Marketing Insider Group

DECEMBER 5, 2013

It then cycles through the process of analyzing keywords (what people search for) and social trends, finding the research, experts, tips and tricks that answer those questions. Curation is the art and science of finding the experts, insights and research from others. Don’t believe me? It was flat for years.

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

Industrial Marketing Today

MAY 15, 2012

The answer is YES according to the research report, “Trends in Industrial Marketing 2011: How Manufacturers are Marketing Today” published by GlobalSpec. Paul Gillin ( @pgillin ), speaker, writer and social media marketing strategist described this very well in one of his columns for BtoB Magazine.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

The ROI Guy

FEBRUARY 15, 2011

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

MLT Creative

DECEMBER 9, 2011

WEEK OF DECEMBER 5-9, 2011 Year-end always brings analysis of the passing year and planning projections for the new year. Spending plans for technology marketing appear to be on the rise heading into the new year, with about two-thirds of marketers surveyed saying they plan to spend more in 2012, according to an IDG Research Services report.

Customer Surveys 40

Customer Surveys B2B Marketing Planning B2B 40

Paul Gillin

JANUARY 24, 2013

Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.“Decision-makers Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research. He blogs at PaulGillin.com and NewspaperDeathWatch.com.

Press 50

Press Peer-to-peer Amazon BtoB 50

The ROI Guy

JANUARY 20, 2011

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency. Latest Research.

SMB 40

SMB ROI Marketing Budget Work Management 40

MLT Creative

JANUARY 20, 2012

WEEK OF JANUARY 16-20, 2011 This week in B2B marketing the B2B blogosphere is buzzing about mirroring leadership, mastering new innovation, and building relationships via new means. Keyword research, meta-tagging and onsite SEO is exacting and exhausting, and even if the work is farmed out, the company still needs a sharp liaison.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

The ROI Guy

DECEMBER 9, 2010

With the constant pressure on IT managers to “do-more-with-less&# , and the difficulty to understand how the analyst research translates to particular applications, it is important that organizations analyze their own unique opportunity for cloud savings and ROI. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

JANUARY 25, 2011

Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line. At the same time, buyers are indicating that sales is often not prepared for meetings, and not adding value above and beyond what they can research on their own. Latest Research.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JANUARY 10, 2011

Monday, January 10, 2011 Let the Good Times Roll? The 2011 Trends Looking forward, TechTargets recent 2011 IT Priorities Survey (2,300 respondents) points to a continued increase in IT spending to 2.8% over 2010 levels, anemic growth rates compared to the 5-7% annual growth that could be expected in a good year.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JULY 15, 2009

Alinean recognized by BtoB Magazine’s as one of To. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. CIO Priorities for 2011 Indicate Continued Frugaln. Let the Good Times Roll?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. Alinean recognized by BtoB Magazine’s as one of To.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

MAY 6, 2010

Alinean recognized by BtoB Magazine’s as one of To. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. CIO Priorities for 2011 Indicate Continued Frugaln. Let the Good Times Roll?

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

Alinean recognized by BtoB Magazine’s as one of To. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. CIO Priorities for 2011 Indicate Continued Frugaln. Let the Good Times Roll?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Alinean recognized by BtoB Magazine’s as one of To. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. CIO Priorities for 2011 Indicate Continued Frugaln. Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

Alinean recognized by BtoB Magazine’s as one of To. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. CIO Priorities for 2011 Indicate Continued Frugaln. Let the Good Times Roll?

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

NOVEMBER 8, 2006

Alinean recognized by BtoB Magazine’s as one of To. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. CIO Priorities for 2011 Indicate Continued Frugaln. Let the Good Times Roll?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 4, 2007

Alinean recognized by BtoB Magazine’s as one of To. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. CIO Priorities for 2011 Indicate Continued Frugaln. Let the Good Times Roll?

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Alinean recognized by BtoB Magazine’s as one of To. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. CIO Priorities for 2011 Indicate Continued Frugaln. Let the Good Times Roll?

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

DECEMBER 14, 2005

Alinean recognized by BtoB Magazine’s as one of To. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. CIO Priorities for 2011 Indicate Continued Frugaln. Let the Good Times Roll?

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Webbiquity

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Sally Falkow reports research on new influences in the B2B buying process (e.g., “Is 2011 set to be the ‘year of Facebook,’ even among search marketers?&# YouTube) to enhance your brand presence online.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

The ROI Guy

JULY 22, 2010

Research has shown that these operating costs correlate closely with the complexity of implementing, managing and supporting the underlying technology. Alinean recognized by BtoB Magazine’s as one of To. Latest Research. CIO Priorities for 2011 Indicate Continued Frugaln. Let the Good Times Roll?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Marketing Insider Group

SEPTEMBER 30, 2010

In BtoB Magazine , Karen J. internet, email, search tools and specialized research tools, statistics etc including direct access to clients! Augmented Reality For B2B Marketing in 2011?" In this post I will provide some of the latest thinking along with my own thoughts on how to better align marketing with sales.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Webbiquity

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. BtoB Magazine ). Tumblr grew 900% in 2011 and now has 90 million users. BtoB Magazine ). Mindjumpers ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

The ROI Guy

SEPTEMBER 10, 2010

Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? Mark McDonald, group vice president and head of research at Gartner Executive Programs indicates that "CIOs plan to increase capital expenditures (CAPEX) by 3% this year and pay for that increase with a 1.3% in 2010, essentially flat in 2010.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 17, 2010

Alinean recognized by BtoB Magazine’s as one of To. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. CIO Priorities for 2011 Indicate Continued Frugaln. IT Budgets into 2011 - Robbing Peter to Pay Paul?

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 9, 2010

From our research we know that two economic downturns in the past decade have permanently changed how B2B solutions are bought and sold, forcing all stakeholders to focus on quantified bottom-line impacts. Alinean recognized by BtoB Magazine’s as one of To. Latest Research. IT Budgets into 2011 - Robbing Peter to Pay Paul?

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

SEPTEMBER 16, 2010

Research by IDC recognizes that sales enablement investments are significant, but may not be delivering on promises. Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

AUGUST 5, 2010

Alinean recognized by BtoB Magazine’s as one of To. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. CIO Priorities for 2011 Indicate Continued Frugaln. Let the Good Times Roll?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 28, 2010

According to sales and marketing effectiveness researcher SiriusDecisions, the basic white paper is still one of the most important pieces of marketing content - used and trusted as the key buying decision tool by over 64% of early stage buyers, and 61% of middle stage buyers. Alinean recognized by BtoB Magazine’s as one of To.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

Research shows that customers do not want generic messages or the hard sell, but instead want relevant and consultative tips and advice. Less than 17% trust vendor provided business cases unless third party research / proof is provided. Alinean recognized by BtoB Magazine’s as one of To. Latest Research.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

Alinean recognized by BtoB Magazine’s as one of To. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. CIO Priorities for 2011 Indicate Continued Frugaln. Let the Good Times Roll?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

Alinean recognized by BtoB Magazine’s as one of To. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. CIO Priorities for 2011 Indicate Continued Frugaln. Let the Good Times Roll?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

Alinean recognized by BtoB Magazine’s as one of To. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. CIO Priorities for 2011 Indicate Continued Frugaln. Let the Good Times Roll?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40