ViewPoint

SEPTEMBER 26, 2011

T oday we're pleased to have Paul Gillin as our guest blogger. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. Facebook has about as much in common with LinkedIn as a Hawaiian shirt does with a three-piece suit.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Webbiquity

MARCH 12, 2012

Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? Blogger Outreach Remains Crucial for PR Pros by SocialTimes. Another part of the confusion is based on the changing definition of “media.” Small Business…Big Coverage!

PR 100

PR Blogger Tips Best Practices 100

Webbiquity

OCTOBER 5, 2012

Vocus vs. Cision (November 8, 2011). This post is starting to show its age, but the guidance is still useful to beginning bloggers. 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). The One Effective Use of Facebook for B2B Marketing (March 9, 2010).

PR 100

PR Stats Social Media Twitter 100

ClearVoice

JANUARY 26, 2021

Bloggers and academics alike expect this trend to continue and emphasize the importance of placing strategy behind these budgets to ensure the success of social media campaigns. As early as 2011, studies began to show a propensity among online users to lose interest in social media after prolonged exposure. Social media fatigue.

Social Media 116

Social Media Paid Content Training Media 116

MLT Creative

JULY 22, 2011

WEEK OF JULY 18 - 22, 2011 This week in B2B marketing we're sharing our picks for the most compelling content: suggestions for sales and marketing alignment meetings, data supporting the most effective B2B content, award winners, a Google+ overview and more. Congratulations 2011 B2 Award Winners!

B2B Marketing 40

B2B Marketing Advertising Agencies Paid Search Agency B2B 40

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

MLT Creative

APRIL 29, 2011

May 10-12 , Internet World 2011 London, UK: The industry event for digital marketing and online business, including speakers from Facebook, Google and eBay. May 16-17 , Digital Summit 2011 Atlanta, GA: Join conversations on topics such as social media, cloud computing, online advertising, analytics, search and more.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

Convince & Convert

JULY 11, 2011

Comments on blog posts or Likes on Facebook updates count in this category. Blog posts range from recipes, to guest posts from our favorite peanut allergy bloggers, to ideas for “royal snacks” for the royal wedding. Outposts were set up where we saw conversations happening – namely Facebook and Twitter. Interactions.

Social Media 141

Social Media Media Blogger Loyalty 141

Webbiquity

DECEMBER 18, 2018

On June 28th, 2011 Google Plus was launched with great fanfare. Most bloggers think about search as the primary customer acquisition channel for blogging. Instagram – acquired by Facebook. Guest post by Nico Prins. The full weight of Google, a $700+ billion behemoth, pushed to make the new social media platform a success.

Training 212

Training Planning Work Management Marketing Management 212

Biznology

AUGUST 25, 2014

Walmart has: 34,000,0000+ Facebook Likes (that’s just their national Facebook page). 20 bloggers called “Walmart Moms.”. Walmart uses Facebook to communicate specific values that are occurring every day at both the national level and in each of its 3,500-plus stores. It is still a family-owned business.

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

Exo B2B

APRIL 11, 2019

Heidi Cohen – Twitter account: @heidicohen – Website/blog: [link] Entrepreneur, blogger and speaker. He is also a lecturer, blogger and regular contributor to publications such as Inc., She also wrote The Facebook Era and The Social Business Imperative. Neil Patel – Twitter account: @neilpatel.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Convince & Convert

JULY 7, 2011

But when it comes to their Facebook promotion, I’m feeling a little sick to my stomach. Evidently, this national restaurant chain (a division of Planet Hollywood) went from 66,000 Facebook “likes&# to more than 100,000 in just one day. average, based on Comscore’s findings to that effect in May, 2011).

Click Rate 152

Click Rate Facebook PR Social Media 152

The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Webbiquity

MAY 17, 2016

On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). 3: The Nine Best Facebook Marketing Tools. #4: Sample review: “Super user friendly, works perfect and is very affordable! It simply rocks!” — RazorSocial.

Planning 145

Planning Research Tools Best Practices 145

Writing on the Web

DECEMBER 22, 2010

All the best for 2011! Blog this on Blogger. Share this on Facebook. It wasn’t easy getting the Hubby to put on his Mariachi costume and all, but I finally convinced him with a can of Mexican jumping beans… If you haven’t subscribed to JibJab , maybe this is a fun time to do so? Share this on del.icio.us.

Digg 100

Digg Buzz Blogger Linkedin 100

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Biznology

AUGUST 20, 2012

unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. Are Facebook brand pages the new brand websites? of Internet users’ time is captured by Facebook compared to a combined 2% for all other social networking sites. in November 2011. in November 2011.

Social Media 80

Social Media Media Social Networks Wikipedia 80

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman? this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Convince & Convert

DECEMBER 26, 2010

Tweet If you want to take your personal or corporate blogging to new heights in 2011, here’s an opportunity to get a leg up. This is the same crew that programmed the uber-successful Social Media Success Summit and Facebook Success Summit, so I can guarantee that the training quality will be very high.

Co-Registration 114

Co-Registration Blogger Tips Conference 114

Marketing Insider Group

JANUARY 4, 2011

So as I begin 2011, I want to start by thanking all of you for putting up with my yammering on about the trends, hot topics and occasional outbursts on the state of B2B Marketing today. B2B Marketing Predictions For 2011 , Nov. So what’s ahead for 2011? I started the blog with posts on Why am I in Marketing?

B2B Marketing 100

B2B Marketing B2B Advertising Agencies B2B Sales 100

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Convince & Convert

AUGUST 25, 2011

I’m doing a session on The NOW Revolution , a consolidated version of that as a burst session, and a special session on ExactTarget’s new Facebook page application. Facebook Success Summit (October 5-25). If you’re serious about Facebook for your business, this is pretty much a must-do in my estimation.

Social Media 128

Social Media Media Blogger Co-Registration 128

Convince & Convert

DECEMBER 30, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. I like the way it’s written, and my favorite thing to do as a blogger is piece together the bigger picture. Facebook, however, is a different story. (Happy Holidays! This is #1.

Google 151

Google Lead Ranking Lead Scoring PageRank 151

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

SEPTEMBER 20, 2010

Banco Hipotecario’s facebook page has over 14,000 fans and was the centerpiece of their second phase of the campaign. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Work Management 100

Work Management Planning Marketing Management Advertisements 100

Writing on the Web

MAY 18, 2011

On Thursday, May 19, 2011 at 5 p.m. Join me, along with Colin Martin and Marc Bullard , in a free webinar next Thursday, May 19, 2011 at 5:00pm ET to learn the secret tactics successful marketers are using on free hosting sites such as YouTube that are bringing an avalanche of traffic to their websites. Blog this on Blogger.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Marketing Insider Group

DECEMBER 19, 2014

He boasted 100,000 hits per day, and received hundreds of comments on the videos, which he put out until 2011. Last year, VaynerMedia created “Save Your Token,” a voting system on Facebook where consumers could choose their favorite Monopoly pieces to save and vote on a new piece.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

Biznology

JANUARY 14, 2014

Well, part of being a blogger for 15-years is that you’ve written quite a lot of rubbish. All of my good work since January 18, 2011, is on this Biznology blog and over on Socialmedia.biz and Huffington Post. OK, denial, anger, bargaining, depression, acceptance. Why am I OK about this? Quite a lot of garbage.

Internet Marketing 80

Internet Marketing Domain Marketing Proposals Blogger 80

The Effective Marketer

MAY 10, 2010

The duck has 165,000 facebook fans in the US. One Response to Taming Your Brand Mascot David Thompson says: April 4, 2011 at 8:38 pm I specialize in designing brand mascots. Here are some highlights of the Aflac duck’s impact: First year after the duck’s introduction, sales were up by 29%. Today the name recognition is 90%.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Writing on the Web

APRIL 16, 2011

Big ANNOUNCEMENT: I’m giving a free webinar this Wednesday April 20, 2011 at 5 p.m. Wednesday, April 20, 2011 at 5 pm ET. How can you repurpose content for web pages, blogs, Twitter, Facebook? Blog this on Blogger. Share this on Facebook. ET: Time Saving Tips for Content Marketing Results. Free Webinar.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Webbiquity

MARCH 10, 2011

The January 25 revolution in Egypt gained a major foothold as a result of social media tools like Facebook and Twitter. Protesters used social media like Facebook and Twitter to show outsiders exactly what was happening on the ground, plan and arrange protests and the governmental and military response to the protesters.

Social Media 100

Social Media Effectiveness Media Transparency 100

Writing on the Web

APRIL 18, 2011

So on Wednesday, April 20, 2011 at 5 p.m. Wednesday April 20, 2011, 5 pm ET. Blog this on Blogger. Share this on Facebook. And then publish a lot of content in many different forms. But if you’re a busy professional, unless you have staff, you don’t have time for everything. Share this on del.icio.us.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

APRIL 11, 2011

And, it gets multiplied on websites, blogs, Facebook, LinkedIn, Twitter, and videos on YouTube, to the point that people tune out. Blog this on Blogger. Share this on Facebook. I’ll send you more of my propaganda/information. I hope you’ll call me one day and hire me for my services.&#. Share this on del.icio.us.

Rules 100

Rules Content Digg Custom Publishing 100

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Lee Odden is an avid blogger, talented speaker, and author. He has spoken internationally, is an avid blogger, and author.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

The Effective Marketer

OCTOBER 14, 2009

By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections. Give your network a boost with PeopleMaps The answer is in PeopleMaps. United States License.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

The Effective Marketer

JUNE 21, 2009

Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Writing on the Web

APRIL 13, 2011

Mark your calendars for next Wednesday, April 20, 2011, 5:00 pm ET. Blog this on Blogger. Share this on Facebook. &# ~ Ann Handley and C.C. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc.

Rules 100

Rules Content Digg Press 100