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The Top 10 Most-Read B2B Marketing Posts of 2023

Webbiquity

Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); As the end of 2023 rapidly approaches, here’s a quick look back at the posts, old and new, that grabbed the most attention this year.

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7 Ways To Update Old Content To Boost Your Website’s Traffic

Valasys

This is a shame since SEO and tracking tools monitoring your traffic and rankings have allowed us to view old content in a new light. The analytics of old content will oftentimes show that there is still value to be extracted from reviving dead content. Google has even used the freshness of content as a ranking factor since 2011.

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7 Ways to Increase Accuracy and Insights in Google Analytics

KoMarketing Associates

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). The first place to start is with your web analytics platform. For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful.

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7 Ways to Increase Accuracy and Insights in Google Analytics

KoMarketing Associates

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). The first place to start is with your web analytics platform. For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Blame a few fuzzy data in a 2011 study. Audience and content analytics will rise in importance, as will detailed enterprise content marketing strategies that deliver on business goals and ROI. If you are ready to get more traffic to your site with timely content published consistently, do talk to me about our Content Builder Services.

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4 Ways to Measure and Track Brand Awareness

Brandwatch Marketing

Look at website traffic Measuring your website traffic over time can reveal insights into brand awareness, but it’s important you are looking in the right places. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website.

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Top 10 Industrial Marketing Posts of 2011

Industrial Marketing Today

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. There you have it, my top 10 list of industrial marketing blog posts for 2011.