Circle Studio

NOVEMBER 8, 2018

Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. mobile advertising and display/programmatic advertising), while others are certainly worth considering, specifically, paid search, social media advertising and digital PR.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Hubspot

MAY 13, 2015

When we think of marketers, we often think of using social media to promote content and engage with consumers online. When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook. The result?

Social Media 28

Social Media Social Marketing Terms and Conditions Media 28

Hubspot

MARCH 8, 2012

According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics. social media vs. blogging vs. email marketing , etc.)

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. Here I talk about the final 5 classes. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Hubspot

AUGUST 9, 2011

In its Focus Research Study Marketers' Benchmarks 2011 , Focus uncovers some interesting data around present and future best performing marketing tactics. Inbound marketing, which focuses on generating new leads and managing and nurturing existing leads, is one of the top areas for investment in 2011. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Allocation Top of Funnel Work Management 28

Hubspot

AUGUST 23, 2011

Today, in the "Science of Social Media" webinar , Dan Zarrella will bust some commonly held myths that have built up lately. Here is a sneak preview of some of the social media misconceptions Dan will expose during the webinar. Myth 1: Social Media Is All About Conversations. Connect with HubSpot :

Social Media 28

Social Media Media Correlation Webinar Metrics 28

The Effective Marketer

AUGUST 30, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Hubspot

OCTOBER 27, 2011

Is the primary goal of your social media initiatives to generate more and more fans and followers? While increasing your social media reach is a great thing to aspire to achieve, more fans and followers are really just a means to an end. In fact, only 35% of marketers said they track qualified leads from social media.

Social Media 28

Social Media Sales Qualified Leads Social Marketing Media 28

The Effective Marketer

JANUARY 11, 2010

With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. The Vendor Selection Matrix I created an Excel file to consolidate all info from the vendors we selected so that we could do an analytical evaluation. United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Hubspot

DECEMBER 31, 2010

Budgeting and planning for 2011 may not be the most fun activity, however, it feels really good to know what metrics I have to hit as a marketer to make my business successful. We used the inbound marketing calculator to work backwards and figure out what we needed to do to hit our revenue goals for 2011.

Traffic 28

Traffic Word of Mouth Inbound Marketing Conversion Rate 28

Marketing Insider Group

OCTOBER 13, 2011

68% said social media marketing was a major challenge. Make it a mission to transform your organization into a social business. Use analytics to measure and drive customer value, investment decisions and customer engagement. Source: IBM "Global CMO Study" (Oct., Source: IBM "Global CMO Study" (Oct.,

Customer Surveys 100

Customer Surveys Planning Peer-to-peer Paid Search Agency 100

ViewPoint

MARCH 6, 2012

Brian Halligan, CEO and Founder of HubSpot. For further inspiration, see how Kinaxis set itself apart in the marketplace using content (and social media). Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. i Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

accelerate agency

OCTOBER 14, 2021

The software can range in functionality from providing content management, web development, or human resources solutions to file sharing, email marketing, and social media platforms. When it comes to Facebook, cloud experts are undecided as to whether or not it constitutes a SaaS social media site and messaging service.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

The software can range in functionality from providing content management, web development, or human resources solutions to file sharing, email marketing, and social media platforms. When it comes to Facebook, cloud experts are undecided as to whether or not it constitutes a SaaS social media site and messaging service. .

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

The Effective Marketer

JULY 12, 2009

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. Ok, now that we have a tool to fix those ugly Excel charts, let’s see what we can do about the main goal of your chart: The message. United States License. United States License. United States License. United States License.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Find her on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

SEPTEMBER 12, 2011

Visit them at HUGS 2011 and join their Birds of a Feather roundtable discussion, “Using Analytics Tools for Business Growth.". Most business owners and marketing managers are too busy to dive into website analytics every day. Use your favorite analytics platform to review trends in website traffic over two weeks or more.

Analytics 28

Analytics Work Management Marketing Management Long Tail Marketing 28

Hubspot

DECEMBER 20, 2011

The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. 2011 Online Marketing Blueprint. See Also: HubSpot SEO Tools. Who's Blogging What: Better Business Blogging in 2011.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Hubspot

NOVEMBER 16, 2012

Just take a look at how the size of business' marketing departments has more than doubled -- in fact, almost tripled -- since August 2011. Marketing operations would be a fit for anyone who has an analytical mind and is interested in marketing and sales strategy. In terms of both department size and budget, Marketing is on the rise.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Every enterprise is unique and at a different level of maturity in its web, social, mobile and multichannel marketing efforts.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

MLT Creative

SEPTEMBER 22, 2011

If there was an underlying theme to the 2011 HubSpot User Group Summit (#HUGS2011), it was MoFu. This was the picture HubSpot CEO and Co-Founder Brian Halligan painted during his “Inbound Marketing 2.0” You also need to nurture them through email, social media and on your website.

Top of Funnel 40

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies 40

chiefmartech

JUNE 20, 2016

billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). The best known vendors in this space are companies like Adobe, HubSpot, IBM, Marketo, Oracle, and Salesforce, but there are thousands in the marketing technology landscape.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Hubspot

MAY 10, 2016

Back in 2011, Snapchat was synonymous with risqué teen behavior. After reporting more than 100 million daily active users , and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. How to Use Snapchat for Business: 6 Tips From HubSpot's Snapchat Playbook.

Marketing & Strategy 28

Marketing & Strategy Hubspot Social Media Press 28

Hubspot

JUNE 26, 2019

In conjunction with eBay, it implemented the Common Threads Initiative in late 2011 to help customers resell their highly durable Patagonia clothing online via Patagonia's website. GrubHub, an online food ordering and delivery website, has run its successful Yummy Rummy sweepstakes since 2011. Source: GrubHub. Read this blog post.).

Loyalty 75

Loyalty Lead Ranking Lead Scoring Case Studies 75

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social media and blogs reach 80% of all U.S.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

MARCH 21, 2012

Closed-loop marketing is what you should be looking at to track the power of Twitter compared to your other channels, social media or not. There are five key steps to the process: Use an Analytics Tool. Note: A new feature rolling out from Google Analytics soon might make this slightly easier for Google Analytics users.)

Twitter 28

Twitter ROI Marketing Management Marketing Analytics Tools 28

Hubspot

OCTOBER 28, 2011

A recent study by Covario revealed that the Coca-Cola Corporation was the brand with the largest presence on Facebook in August 2011. Also, remember to add social media sharing buttons, such as "Share on Facebook" or the Facebook 'Like' button to all of your online content such as blog articles and landing pages.

Facebook 28

Facebook Business Ad Frequency Budget Programs 28

Webbiquity

APRIL 3, 2012

” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Andrew Shotland concisely explains how to use Advanced Segments in Google Analytics (GA) to separately track mobile visitor behavior on your website—or even create specific segments by device (e.g., Bob never interacted with the webpage.

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100

Hubspot

APRIL 27, 2016

Your email marketing, social media and content strategy are all on target, so what’s causing a decrease in visits, and what do you do? Whether you’re using Google Analytics or a marketing automation tool such as HubSpot, double check to make sure you’re receiving the accurate performance data from your entire website.

Traffic 28

Traffic Marketing Websites Marketing Automation Services Eye-Tracking 28

Hubspot

DECEMBER 15, 2011

The fact is, the true power and leverage of much of social media marketing resides outside of the network itself. For many marketers, their biggest communities are outside of social media. In the past, it has been a struggle to use these existing communities to supercharge social media efforts.

Twitter 28

Twitter Features Trade Show Hubspot 28

Hubspot

OCTOBER 4, 2012

HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. It has run over five million reports since it launched in December 2011 (and a million reports in September alone!) But their content isn't getting shared on social media that often.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Hubspot

NOVEMBER 24, 2011

We've covered some major marketing news stories on this blog during 2011. Marketers know they need to use social media, but have struggled to find a way to put ROI around social media effort. Facebook, thank you for giving people a chance to redeem themselves without suffering a giant social media setback!

Inbound Marketing 28

Inbound Marketing User-Generated Content Linkedin Twitter 28

Hubspot

DECEMBER 9, 2011

To do so, we used Marketing Grader , HubSpot's new free tool that evaluates businesses' full scope of marketing activities spanning from website quality and mobile readiness to middle of the funnel activities like lead nurturing efforts. Social Media and Blogging: Tie (But Both Could Do Much Better With Blogging). Give it a try.

Top of Funnel 28

Top of Funnel Digital Marketing Funnels Inbound Marketing Mobile Marketing 28

Hubspot

JUNE 7, 2012

Below is an example of a dynamic list in the new HubSpot Email tool. According to Knotice's Mobile Email Opens Report , nearly a third of all emails in the second half of 2011 were opened on a mobile device. Many email service providers, including HubSpot, enable you to create a plain-text version in just one click.

Email Marketing 28

Email Marketing Tips Ad Frequency Planning 28

Hubspot

OCTOBER 17, 2013

As many of you know, creating remarkable content is a hallmark of both HubSpot as a company and the inbound marketing movement. The first piece of advice comes from a woman I deeply admire and who has a lot of fans in and around HubSpot. In fact, Rory is quick to note that marginal improvements on one dimension often fail miserably.

Ad Exchange 28

Ad Exchange Work Management Inbound Marketing Marketing Management 28

Hubspot

JANUARY 4, 2012

Google gave the world something it didn't want with the launch of its social network, Google+. The last thing the social media population at large wanted was yet ONE MORE social network to manage and visit. If you need an example, check out HubSpot's Google+ Page. Connect with HubSpot : We were all stupid.

Google 28

Google Work Management Marketing Management Social Networks 28