The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Hubspot

MAY 13, 2015

When we think of marketers, we often think of using social media to promote content and engage with consumers online. But this isn't the reality for all marketers (even though it should be). Many finance marketers have hesitated to adopt social media, saying the risk isn't worth the investment.

Social Media 28

Social Media Social Marketing Terms and Conditions Media 28

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. In the B2B marketing space this is notorious.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot.

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Training Planning Marketing Budget Creation Work Management 100

Hubspot

MARCH 8, 2012

Measuring marketing effectiveness has always been a challenge. According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations. Enter marketing analytics. The Marketer's Measurement Challenge.

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

Marketing Insider Group

OCTOBER 13, 2011

As CMOs go full-force into planning mode for their 2012 marketing strategy , a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. This is according to the Global Chief Marketing Officer survey from IBM. 68% said social media marketing was a major challenge.

Customer Surveys 100

Customer Surveys Planning Peer-to-peer Paid Search Agency 100

Hubspot

AUGUST 9, 2011

Marketing isn't free. One of the core challenges for marketers is understanding how to allocate limited marketing funds for maximum return on investment. New data released by Focus.com , a website that connects business thought leaders, paints an interesting picture about the future of marketing investment.

Inbound Marketing 28

Inbound Marketing Allocation Top of Funnel Work Management 28

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

OCTOBER 27, 2011

Is the primary goal of your social media initiatives to generate more and more fans and followers? While increasing your social media reach is a great thing to aspire to achieve, more fans and followers are really just a means to an end. Unfortunately, the majority of marketers don't see it that way.

Social Media 28

Social Media Sales Qualified Leads Social Marketing Media 28

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. United States License.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Hubspot

DECEMBER 31, 2010

Budgeting and planning for 2011 may not be the most fun activity, however, it feels really good to know what metrics I have to hit as a marketer to make my business successful. Full disclosure, what I’m discussing is my boyfriend’s business as he embarks on his own inbound marketing journey.

Traffic 28

Traffic Word of Mouth Inbound Marketing Conversion Rate 28

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. of pipeline to 13.2%

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

accelerate agency

OCTOBER 14, 2021

Since then, more SMBs have appreciated the necessity to incorporate a SaaS business model within their enterprise software systems to retain customers and pursue scalable and sustainable growth through digital marketing tools. This means that anything can be SaaS provided it hosts applications for customers and makes them available online.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

Since then, more SMBs have appreciated the necessity to incorporate a SaaS business model within their enterprise software systems to retain customers and pursue scalable and sustainable growth through digital marketing tools. This means that anything can be SaaS provided it hosts applications for customers and makes them available online. .

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Hubspot

NOVEMBER 16, 2012

Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

SEPTEMBER 12, 2011

This is a guest blog post by Samantha Schultz, an online marketing specialist and project manager at LyntonWeb. LyntonWeb helps companies grow with creative inbound marketing and technology solutions. Visit them at HUGS 2011 and join their Birds of a Feather roundtable discussion, “Using Analytics Tools for Business Growth.".

Analytics 28

Analytics Work Management Marketing Management Long Tail Marketing 28

Martech

FEBRUARY 24, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Hubspot

DECEMBER 20, 2011

Having trouble wrapping your head all the way around inbound marketing? The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. Inbound Marketing Ebooks. 2) Convert. Convert Ebooks.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

MLT Creative

SEPTEMBER 22, 2011

If there was an underlying theme to the 2011 HubSpot User Group Summit (#HUGS2011), it was MoFu. As the name suggests, it refers to the area in your inbound marketing funnel (ahem, the middle) where all of your leads congregate before becoming your customers, your competitor’s customers, or otherwise becoming unqualified.

Top of Funnel 40

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies 40

chiefmartech

JUNE 20, 2016

billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). I’d also claim that it’s the largest marketing technology acqusition ever. LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Hubspot

MARCH 21, 2012

Unless you’re measuring your efforts along the way, Twitter marketing can be a shot in the dark for many marketers. Only through analyzing Twitter marketing data can you pull insights and evaluate whether you’re spending your time wisely to benefit your business. Set Up Tracking Tokens for Different Sources.

Twitter 28

Twitter ROI Marketing Management Marketing Analytics Tools 28

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. MediaPost ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

JUNE 26, 2019

And if you’re like 65% of marketers, your company has implemented a loyalty program. It’s time for marketers to look beyond convoluted rewards systems and offer actual value to customers using their loyalty program. GrubHub, an online food ordering and delivery website, has run its successful Yummy Rummy sweepstakes since 2011.

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

Hubspot

MAY 10, 2016

Back in 2011, Snapchat was synonymous with risqué teen behavior. And while it's certainly not the cornerstone of every marketing strategy just yet, the channel has earned a reputation for fast growth and innovation. How to Use Snapchat for Business: 6 Tips From HubSpot's Snapchat Playbook. To skip to the next Story, swipe left.

Marketing & Strategy 28

Marketing & Strategy Hubspot Social Media Press 28

Hubspot

OCTOBER 4, 2012

HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. This blog post will pull out some of the highlights (and yes, the lowlights, too) from these stellar companies' marketing presences. Below are the top ten marketers on the Inc.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Hubspot

DECEMBER 9, 2011

To celebrate, we thought we’d take a look at how two of the biggest holiday retail outlets compare as inbound marketers. According to Compete.com data from Marketing Grader, Walmart gets approximately 59,168,536 unique visitors a month. Social Media and Blogging: Tie (But Both Could Do Much Better With Blogging).

Top of Funnel 28

Top of Funnel Digital Marketing Funnels Inbound Marketing Mobile Marketing 28

Hubspot

OCTOBER 28, 2011

A recent study by Covario revealed that the Coca-Cola Corporation was the brand with the largest presence on Facebook in August 2011. Yes, Coke is one of the largest international brands, but there are lessons to be learned from this soft drink giant that can be replicated by any marketer. Connect with HubSpot :

Facebook 28

Facebook Business Ad Frequency Budget Programs 28

Hubspot

NOVEMBER 24, 2011

As we gather around our Thanksgiving dinner tables and think about all we have to be thankful for in our personal lives, let's take an extra moment to reflect on all we should be thankful for as inbound marketers. We've covered some major marketing news stories on this blog during 2011. Let's take a look!

Inbound Marketing 28

Inbound Marketing User-Generated Content Linkedin Twitter 28

Webbiquity

APRIL 3, 2012

” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Andrew Shotland concisely explains how to use Advanced Segments in Google Analytics (GA) to separately track mobile visitor behavior on your website—or even create specific segments by device (e.g., Bob never interacted with the webpage.

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100

Hubspot

JUNE 7, 2012

Here are a few more advanced tips for marketers looking to kick their email expertise up a notch. Static email lists are pretty common in email marketing. Below is an example of a dynamic list in the new HubSpot Email tool. You’re sultan of the subject line. And you know how to deliver great content.

Email Marketing 28

Email Marketing Tips Ad Frequency Planning 28

Hubspot

APRIL 27, 2016

Your email marketing, social media and content strategy are all on target, so what’s causing a decrease in visits, and what do you do? Whether you’re using Google Analytics or a marketing automation tool such as HubSpot, double check to make sure you’re receiving the accurate performance data from your entire website.

Traffic 28

Traffic Marketing Websites Marketing Automation Services Eye-Tracking 28

Hubspot

OCTOBER 23, 2013

The deconstruction of search engine rank into those two main components made SEO more approachable to marketers of all company sizes. The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. HubSpot uses responsive design for our website, landing page, and blog software). Let me explain.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

Hubspot

JULY 13, 2011

If you've been reading our blog and other marketing blogs out there, hopefully you're convinced that setting up a Facebook Page can be beneficial to your business. That's why we've gathered the following 20 expert tips to help you take your Facebook marketing to the next level. Jim Lodico, Social Media Examiner.

Facebook 28

Facebook Tips Planning Work Management 28

Hubspot

DECEMBER 15, 2011

The most important new Twitter feature for marketers isn't brand pages. Embeddable tweets are the game changer in this most recent round of Twitter improvements for marketers. The fact is, the true power and leverage of much of social media marketing resides outside of the network itself. Connect with HubSpot :

Twitter 28

Twitter Features Trade Show Hubspot 28

Hubspot

SEPTEMBER 23, 2016

Although, here's the thing about voice search: A ccording to the 2016 State of Inbound report , a huge number of marketers are making SEO their #1 priority. Are marketers even thinking about it yet? So how should marketers be thinking about it -- especially when information and research are still limited? That's great.

Search Marketing 28

Search Marketing Marketing Strategy Marketing & Strategy Planning 28

Hubspot

AUGUST 3, 2012

To a whole lot of marketers out there, marketing automation is like a wonder drug. "A Marketing strategy solved!". The problem is, what these marketers don't realize is that using only marketing automation is never enough. In other words, marketing lists have a tendency to expire at a rate of 25% a year.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Planning 28