Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. All rights reserved.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Michael Brenner Jun 3 2010 Ryan, Thanks for your comments. Too often we grab the latest product brochure, sales presentation or case study and post it online.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

MAY 5, 2010

Okay, so my objectives for B2B Marketing Insider are: Have a stake in my personal brand’s online presence. I also hope to lay these down publicly and will re-visit these objectives and report out to you how well I am doing. We all have a brand and need to channel our inner Brian Solis. I am hoping to contribute to someone, somewhere.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

Okay, so my objectives for B2B Marketing Insider are: Have a stake in my personal brand’s online presence. I also hope to lay these down publicly and will re-visit these objectives and report out to you how well I am doing. We all have a brand and need to channel our inner Brian Solis. I am hoping to contribute to someone, somewhere.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

SEPTEMBER 9, 2010

In simpler words, a brand’s social activities need to help your prospects with something that is relevant to your brand. Michael Brenner Oct 4 2010 Great point: putting yourself in the customer’s shoes is the really the MOST if not the ONLY important thing. It doesn’t mean we can’t orchestrate the movement.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Michael Brenner May 16 2010 Thanks Barb. And the truth is far from it.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Michael Brenner May 16 2010 Thanks Barb. And the truth is far from it.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

markempa

JUNE 29, 2007

Their data shows that over 50% of tech buyers admitted to short listing a vendor after receiving a well timed and relevant phone call. This indicates the importance of relevant educational events and online content for lead generation. This indicates the importance of relevant educational events and online content for lead generation.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Marketing Insider Group

JULY 13, 2010

by Michael Brenner, July 13, 2010 Related Posts: Finding The Time To Tweet or Blog? Share: Read more from Social Media B2B Marketing , Content Marketing , Social Media , Strategy 2 Comments Post a comment Carolyn Brock Jul 15 2010 Thanks for sharing Micheal. Looking forward to sharing some more insights with you and your team.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

DECEMBER 1, 2010

Rose Dec 1 2010 Lots of good points here, Michael. Michael Brenner Dec 1 2010 Hi Diane and thanks for your comment! Michael Damphousse Dec 2 2010 Looking forward to our session! Michael Brenner Dec 2 2010 Thanks Michael. Mark William Schaefer Dec 3 2010 Excellent article Michael. Hope it’s great!

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

JUNE 2, 2010

In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Michael Brenner Jun 3 2010 Great point Daniel.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! James Oct 18 2010 Great article.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

markempa

AUGUST 17, 2007

How do you build your library of relevant lead nurturing content? The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Lake One

MAY 23, 2019

That contact info is used to personalize, nurture, and inform to hopefully convert them into a customer. As you can see, in the twenty years from 1990 to 2010, most of the puzzle pieces for modern inbound marketing fell into place. Phone – telemarketing & SMS marketing. Digital Marketing. Digital Marketing.

Inbound Marketing 46

Inbound Marketing Paid Search Agency Planning Advertising Agencies 46

markempa

APRIL 19, 2007

Buyers want to know you understand them and that you’re relevant to their specific needs. Buyers want to know you understand them and that you’re relevant to their specific needs. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Research shows that Podcasts do impact B2B purchase decisions.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JUNE 8, 2007

During our interview we cover a variety of topics that are relevant to lead generation, PR and marketing. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

JULY 9, 2007

You need to examine each lead ask if they are " sales ready " meaning they are ready to speak to a sales person. They are seeking education and information but would rather not talk to a sales person yet. You need to examine each lead ask if they are " sales ready " meaning they are ready to speak to a sales person.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

markempa

MAY 21, 2007

While I disagree that this is the most effective way to generate leads, it’s important to note that the tenets offered in this post can be just as valuable to sales people doing their own personal lead generation as it to a dedicated marketing team. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

JULY 10, 2006

Because the sales team is responsible for much of the customer’s perception of the company, concerted care must go into developing the ongoing, relevant communications that the sales team will employ as it builds relationships with customers. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

OCTOBER 11, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

markempa

JUNE 13, 2007

First, they may indicate the status quo in an organization is changing and secondly, they can contribute to the development of timely and relevant sales and marketing messaging. Relevance is one of the most difficult things to achieve with lead generation programs but trigger events can help a great deal.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

AUGUST 23, 2006

Early-stage leads - those who are not ready to speak to a sales person yet – can be developed further with an effective lead nurturing program. Can you send them other relevant and educational content? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Ask why they downloaded the white paper.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

DECEMBER 7, 2006

Show Agenda How is six sigma relevant to the sales and marketing process? Show Agenda How is six sigma relevant to the sales and marketing process? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What are the barriers in helping to create the six sigma process?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

markempa

JUNE 21, 2006

Create content thats relevant for each stage of the buying cycle. Create content thats relevant for each stage of the buying cycle. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales B2B Thought Leadership B2B Marketing 120

markempa

FEBRUARY 1, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

MARCH 30, 2007

The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile. I have found marketers often overlook the lists and data they already have in search of new contacts rather than building upon relevant conversations. So where should you start?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

JUNE 16, 2006

The key is that you need to listen first, ask the right questions, participate and be relevant. The key is that you need to listen first, ask the right questions, participate and be relevant. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

PR 120

PR Lead Generation Rules Generation 120

markempa

MAY 18, 2007

Develop a marketing program that helps the sales team sell at a personal level. Analyze competitive information, and develop a SWOT (strengths, weaknesses, opportunities, threats) Improve relevance of sales tools and marketing materials with sales input. Centralize the lead qualification process.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JULY 13, 2006

Sales content is most relevant in the later stages of the buying process. 65 percent responded that they listen to podcasts for both personal and business interests. Sales content is most relevant in the later stages of the buying process. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

JUNE 14, 2006

And interestingly, those who do have good, relevant content lock it up behind registration pages. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

JUNE 7, 2005

If you must cold call, how do make each call relevant? How can your phone call be plus in that persons day rather than another unwanted distraction? I did a webcast with Jeff Thull on how to have relevant conversations with executives in mid-size to Fortune 500 companies. If you must cold call, how do make each call relevant?

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

markempa

JANUARY 3, 2006

« E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation | Main | Top Six Lead Generation Challenges for the Complex Sale in 2006 » Its a New Year for Lead Generation for the Complex Sale Greetings and happy New Year! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

NOVEMBER 10, 2005

Relevant content is key. You have given me useful and relevant ideas around this issue. Relevant content is key. You have given me useful and relevant ideas around this issue. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Will your solution really work for them?

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

markempa

JANUARY 19, 2006

Is your lead generation strategy tailored, relevant and meaningful to each person involved in the buying process? Is your lead generation strategy tailored, relevant and meaningful to each person involved in the buying process? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

NOVEMBER 17, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

APRIL 18, 2005

Lead nurturing keeps the conversation going with relevant and meaningful personal touches regardless of their timing to buy. " Roughly 70% of final customer brand image and preference are determined through direct contact with a sales person. Economic buyers know, "How you sell me is how you will serve me."

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

MAY 23, 2005

Dont for get your audience wants information that is relevant and meaningful. Relevant Content - a catalyst for big attendance High quality content can dramatically build webinar attendance. Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events. The results.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120