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Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media. But enhanced reporting was the most common improvement of all. So much for 2009.

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Holiday Greetings from Marketo, in Verse

Adobe Experience Cloud Blog

Two weeks before 2010. Twas two weeks before 2010 and all through the day, the marketers were working through the year-end disarray. So here at Marketo we did a quick list, of our views and misses and targets and hits. So here at Marketo we did a quick list, of our views and misses and targets and hits.

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Two themes for martech stack leaders: collaboration and integration

chiefmartech

Specifically, martech and CX teams struggle with their collaboration and creative development tools. Part of the problem is that the tools typically get deployed in very siloed ways that cause things to fall through the cracks at key transfer points. Another key trend is a brewing backlash against “agile.”

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Creative is King, Queen, and Everything in Between

Ambal's Amusings

We asked Mani Iyer " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Website Kwanzoo Twitter iyermani. " Mani Iyer 's Marketing Prediction for 2010. Businesses establish 24x7 customer service channel via real-time channels (a la Twitter).

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Content Takes Center Stage

Ambal's Amusings

We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Blog Savvy B2B Marketing Twitter StephanieTilton. " Stephanie Tilton's Marketing Prediction for 2010. Stephanie Tilton's Marketing Action for 2010. Stephanie Tilton.

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ClickPredictions: Engage Better on Social Media

Ambal's Amusings

We asked Michael Stelzner "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Blog WritingWhitePapers Twitter Mike_Stelzner. " Michael Stelzner's Marketing Prediction for 2010. Click and download FREE eBook from Marketo and ClickDocuments.

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Understand the Full Buying Process of your Buyers

Ambal's Amusings

We asked Steve Woods "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Blog DigitalBodyLanguage Eloqua Twitter Stevewoods. Steve Woods' Marketing Action for 2010. Click and download FREE eBook from Marketo and ClickDocuments. Steve Woods.

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