Customer Experience Matrix

SEPTEMBER 1, 2010

Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Aberdeen Group has published many studies related to marketing automation. Here's a bunch.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. The key to sending relevant communication is to automate the process.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Marketing Insider Group

MAY 27, 2023

John said that once they started Marketing Over Coffee, “I will consider this a success if I get to interview Seth Godin.” So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Customer Experience Matrix

FEBRUARY 14, 2011

Now that I’m more or less finished launching the B2B Marketing Automation Vendor Selection Tool (VEST) , I can start catching up on the other topics. ClickDimensions does pretty much the standard marketing automation activities: email, landing pages, Web visitor tracking, drip marketing campaigns, and lead scoring.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120

Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. How do you balance the need for quantity of leads vs quantity?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Industrial Marketing Today

JULY 9, 2010

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Automating the “garbage in, garbage out” marketing approach benefits no one.”

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

LeadSloth

OCTOBER 20, 2010

In Monday’s blog post I emphasized that process and best practices are they key to unlocking the full potential of Marketing Automation. The courses will focus both on functional topics such as multi-channel campaigns or lead scoring, as well as more strategic Revenue Lifecycle courses.

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Eloqua Jigsaw Salesforce.com Work Management 100

ViewPoint

SEPTEMBER 29, 2015

This is the question I posed: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. Click here for part 1 & part 2.). Less than 50 beds. 50-250 beds. 250-500 beds.

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

Customer Experience Matrix

JANUARY 5, 2010

Could marketers finally be ready to spend on measurement? I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ).

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. So marketing sends more. Sales says they want better leads. When they ask for better leads.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Ambal's Amusings

MAY 10, 2010

We asked Maria Pergolino "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Maria Pergolino works as Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation html.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Industrial Marketing Today

DECEMBER 22, 2010

2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. Marketing Automation vs. Inbound Marketing.

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Adobe Experience Cloud Blog

AUGUST 31, 2010

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. And a key part of delivering sales and marketing ROI is the ability to track the dispositions of all sales leads via a CRM system.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Studies 48

ANNUITAS

APRIL 26, 2011

Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. As a leader in lead management process development, our firm has seen a lot of confusion in the market about what constitutes lead management. So what are these myths?

Lead Management 100

Lead Management Work Management Marketing Management Lead Scoring 100

ViewPoint

SEPTEMBER 11, 2012

This is the third in a series of four blogs about lead generation, marketing and sales metrics, and proverbs. Leads and expected metrics are defined in carefully created client program plans and lead rates are impacted (particularly in 2010) by the mix and quality of inbound dispositions.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation PointClear 120

Marketing Insider Group

MAY 12, 2010

Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. I will say it here: every B2B marketer should know how to do this. Think sales, leads, pipeline.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Lead Liaison

SEPTEMBER 12, 2016

The robust marketing automation platform Lead Liaison announces their valuable integration with CRM software company Pipedrive. Founded in 2010, Pipedrive proves themselves time and time again, winning awards like “ Best Enterprise SaaS B2B in 2015 ”. When two great forces come together, the results can be powerful.

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Lead Liaison Marketing Automation Services Enterprise Management Leads 48

Customer Experience Matrix

FEBRUARY 1, 2010

The gist of the argument is that traditional direct marketing agencies, marketing automation software vendors and marketing services providers have mostly remained focused on outbound campaigns. 35% of marketers expect to move more than 20% of their direct marketing budget into digital channels next year.

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

TrustRadius Marketing

NOVEMBER 7, 2019

Therefore, in this article, I’ll focus on the marketing and sales goals you can achieve with each one of them. . MailChimp was the first automated email marketing software that I have ever used. It was back in 2010 or so, just as they added a freemium version. . Website: [link]. The drawbacks of HubSpot: .

Marketing Automation Services 40

Marketing Automation Services Budget Programs Work Management Marketing Automation 40

Martech

APRIL 3, 2024

What is interesting is that I finished graduate school at the very bottom of the recession in 2010, and it was a time in which not only could you not get an interview, but also there was nothing even to apply to. Talk about burying the lead! And we had just gone through the implementation of a marketing automation platform.

B2B Thought Leadership 68

B2B Thought Leadership Thought Leadership Press Conference 68

The Point

FEBRUARY 24, 2011

I only recently came across the results of research published late last year by Leads360 , a leading provider of hosted (SaaS) solutions for managing sales leads. Leads360 base their conclusions on studying more than 20 million leads. emphasis mine). However, here’s where I think the argument falls apart. Comments welcome.

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Leads360 Sales Leads Telemarketing Leads 100

ViewPoint

AUGUST 28, 2012

This is the second in a series of four blogs about B2B sales lead management, marketing and sales metrics, and proverbs. Something else not well understood in marketing and sales circles is the importance of certain metrics. In the last blog we talked about lead rates. For many, this is a remarkable takeaway.

Lead Management 120

Lead Management Sales Qualified Leads B2B Sales Sales Leads 120

Industrial Marketing Today

OCTOBER 21, 2010

If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana. It scored 8.6

Marketing Automation Services 60

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 60

Online Marketing Institute

DECEMBER 20, 2010

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 19 , 2010, the marketing take-away I shared was “Think Different.&#

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Rev

FEBRUARY 8, 2019

You may not think artificial intelligence and B2B marketing are a match made in heaven. With new changes in AI, you can improve lead generation, establish a marketing database, track behaviors and more. High-volume lead generation. High-quality lead generation. Starting to see the possibilities yet?

Marketing AI 114

Marketing AI B2B Marketing Work Management Marketing Management 114

Customer Experience Matrix

NOVEMBER 16, 2014

When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. Happily, both obstacles can be overcome through good marketing. hushly lead identification marketing automation privacy prospect databases'

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

The Effective Marketer

MARCH 24, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&#

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

markempa

APRIL 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Adobe Experience Cloud Blog

OCTOBER 19, 2009

Over a thousand B2B marketers registered to attend an October 13th webinar created to help marketers plan for 2010. Specifically, the spoke about: Five key planning assumptions across two macro functions – reputation and demand creation – that should drive b-to-b marketing planning for 2010.

Demand Generation 48

Demand Generation Webinar Metrics Demand Planning 48

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Adobe Experience Cloud Blog

OCTOBER 20, 2010

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. In today’s “buyer’s in control” market, traditional marketing and sales approaches have become grossly inefficient and outdated.

Marketo 48

Marketo Work Management B2B Thought Leadership Salesforce.com 48

Marketing Insider Group

APRIL 19, 2011

Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes. Social media marketing is also a channel where marketing and sales departments need to be closely aligned, but the assignment of roles and tasks can be unclear to many firms.

Social Media 100

Social Media Lead Generation Top of Funnel Social Marketing 100

markempa

AUGUST 24, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

ANNUITAS

MARCH 10, 2016

It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999. Eleven years later, in 2010, marketing automation became its own category with over 110 known vendors in the space. Since then, every marketer is now a potential buyer of this technology.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

The Effective Marketer

APRIL 6, 2011

This entry was posted on Wednesday, April 6th, 2011 at 9:00 am and is filed under Email Marketing , Marketing Automation. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? You can follow any responses to this entry through the RSS 2.0 United States License.

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Work Management Marketing Management Marketing Automation Services Planning 100