Customer Experience Matrix
APRIL 20, 2010
Summary: A survey of business-to-business salespeople finds they (still) consider themselves their best source of qualified leads. But marketing-generated leads are gaining increasing respect and salespeople are increasingly looking for help from outside data vendors. Events and trade shows actually rank below all of these.
Industrial Marketing Today
MAY 11, 2010
The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This one caught me by surprise.
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LeadSquared
MARCH 11, 2013
In sales & marketing, the most important discipline is to stay focused on Leads that matter most. It is, of course, important to nurture leads so that they start mattering. That’s the art and science of Lead Nurturing and we will not talk about it in this article. The answer lies in knowing the “Lead Pulse”.
Industrial Marketing Today
MAY 5, 2010
That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Convert prospects into leads – a prospect that has made an inquiry or responded to an offer is now a lead. Ardath Albee, CEO of Marketing Interactions, Inc.
Rev
FEBRUARY 8, 2019
With new changes in AI, you can improve lead generation, establish a marketing database, track behaviors and more. Now’s the time to be asking questions about the possibilities of AI, which has enormous potential for B2B marketing, facilitating data driven matching of businesses and sales prospects. High-volume lead generation.
Ambal's Amusings
MAY 10, 2010
We asked Maria Pergolino "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Maria Pergolino works as Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation html. Maria Pergolino.
Marketing Insider Group
AUGUST 12, 2010
We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. Sales complains that the quality stinks. Sales says they want better leads.
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