Adobe Experience Cloud Blog

AUGUST 31, 2010

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. For the first time in the history of the LGO study, over half the firms stated that they have processes in place to track campaign ROI.

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Ambal's Amusings

MAY 10, 2010

We asked Maria Pergolino "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Maria Pergolino works as Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation html. Over to you.

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Demand Generation Lead Generation Demand Generation 100

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. To put this in perspective, conversion metrics ranked only #8 a year ago, rising from 32.6% Great question.

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Contently

MARCH 20, 2017

Henry Schuck, CEO of marketing and sales intelligence platform DiscoverOrg, thinks the AI arms race isn’t a new phenomenon. It’s really just predictive lead scoring. Marketers have been doing that for the last decade with website tracking and their own leads, all without using AI. It’s two things.

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Marketing AI Marketing Attribution Lead Ranking Enterprise Management 83

Adobe Experience Cloud Blog

JULY 29, 2011

by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. The results were encouraging in that marketing seems to be shifting more and more toward alignment with sales objectives. The chart below shows how funds were allocated for 2011 among companies surveyed.

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Lead Management Allocation Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

DECEMBER 17, 2009

Two weeks before 2010. Twas two weeks before 2010 and all through the day, the marketers were working through the year-end disarray. Analyzing the '09 plans and the resulting sales, what worked, what didn't, what should've, what failed. So here at Marketo we did a quick list, of our views and misses and targets and hits.

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The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. Does it sound familiar? A new role is starting to take shape.

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Conversica

AUGUST 14, 2019

5000 list for 2019, the most prestigious ranking of the nation’s fastest-growing private companies. This is the fourth consecutive year that Conversica, maker of the flagship Conversica Sales AI Assistant , has been included on the Inc. . — August 15, 2019 — Conversica , Inc., According to Inc., “Not

Work Management 75

Work Management Lead Scoring Lead Ranking Marketing Management 75

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. Email and e-newsletters use now equals tradeshows in popular use.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Customer Experience Matrix

SEPTEMBER 1, 2010

Summary: So you want some hard numbers to prove the value of marketing automation? The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% higher sales quota achievement and 7% higher win rates • 100% increase in deal size 3. Here's a bunch.

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Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Adobe Experience Cloud Blog

MAY 17, 2011

by Carol Fox If your sales leads aren’t receiving lead nurturing efforts from marketing to convert them quickly into business, they ultimately aren’t going to benefit your bottom line. If your team excels in quantity but lacks in quality, try these three methods to improve the quality of your leads.

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Adobe Experience Cloud Blog

JANUARY 27, 2011

by Katie Byrnes Marketo CEO, Phil Fernandez, had the chance to interview the CEO of the Sales Lead Management Association, James Obermayer at Dreamforce 2010. Luckily, Marketo had the chance to capture this event live. So, how does the marketing manager start the discussion with the CFO?

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Adobe Experience Cloud Blog

JANUARY 23, 2020

Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth. Apple shows its value to China. China is known for its commitment to its local brands and corporations, yet Apple shocked business experts worldwide by managing to crack the market.

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Planning Business Work Management Marketing Management 152

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

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Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19 , 2010, the marketing take-away I shared was “Think Different.&# They all are very entertaining, too.

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Adobe Experience Cloud Blog

OCTOBER 19, 2009

Over a thousand B2B marketers registered to attend an October 13th webinar created to help marketers plan for 2010. Specifically, the spoke about: Five key planning assumptions across two macro functions – reputation and demand creation – that should drive b-to-b marketing planning for 2010.

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Demand Generation Webinar Metrics Demand Planning 48

Adobe Experience Cloud Blog

MAY 30, 2010

In fact, a recent eMarketer report found that 40% of executives surveyed said integrating the two tactics is their No. 1 marketing initiative for 2010. To combine the two tactics, email subscribers can be encouraged to not only forward content via email, but also share it via Facebook, Twitter, StumbleUpon and other sites.

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B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Ambal's Amusings

MAY 12, 2010

Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Get Content.

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Ambal's Amusings

FEBRUARY 15, 2010

We asked Mani Iyer " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Mani Iyer 's Marketing Prediction for 2010. Direct marketers begin to tap social media as a source for new customers, leads and sales. Mani Iyer 's Marketing Action for 2010.

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chiefmartech

APRIL 11, 2016

Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. This list may be ranked in order of priority, urgency, or interest. Background: What is Account-Based Marketing (ABM)?

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Vidyard

JULY 7, 2016

So I actually started my career as an inside sales rep at a startup in the early 90s when Windows 3.1 “Shortly after, in 2010, I decided to do some independent consulting and I kept running into this guy named Matt Heinz. “We Then it’s about building that into the funnel and eventually measure the results.

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Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

While we are in the infancy of adoption, growth is rapid and will continue to increase, some statistics to take note of include: By 2010, GenY will outnumber Baby Boomers. In the demo, a salesforce.com rep tweeted out about a product issue. In Salesforce, we were able to capture this tweet and route it to a service rep in just seconds.

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Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the hire of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the hire of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

EveryoneSocial

JULY 24, 2018

Perhaps they have hired a dedicated social media professional in the marketing department who manages all of the company’s social media outreach, or even a team of folks who blanket social media 24/7. It is understandable when you realize how fast tech, marketing, sales, etc. are innovating and changing.

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Marketing Automation Services B2B Thought Leadership Work Management B2B 67

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

Some of my to-dos from the event include (though I have many more): Look into what is happening with leads that have not responded. Focus on the quality of my leads, not the quantity. And Amy Hawthorne of Reachforce told me about new content on the Reachforce blog, The B2B Lead.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

MLT Creative

MAY 19, 2010

Eloqua Eloqua provides you with contact management, campaign management, lead management and marketing measurement, all in one platform. Genius Genius is the only marketing automation system that facilitates both lead-nurturing work flows and real-time prospect qualification alerts.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. Sales & marketing alignment. Manager, Inbound Marketing, Marketo. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. predictions. Renewed focus on data quality.

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Marketing Automation Services Marketing Automation Sales Management Automation 100

Metadata

DECEMBER 3, 2020

I would love to hear a little bit about yourself other than the usual sales pitch. I’m a French guy, so that’s not a sales pitch. And nowadays I do advisory with a bunch of great B2B sales companies. But the marketing team is not creating extra value. You guys are super cool. Very, very excited to have you.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

I would love to hear a little bit about yourself other than the usual sales pitch. I’m a French guy, so that’s not a sales pitch. And nowadays I do advisory with a bunch of great B2B sales companies. But the marketing team is not creating extra value. You guys are super cool. Very, very excited to have you.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Marketing Insider Group

OCTOBER 16, 2021

But here’s the thing – these salespeople have earned that reputation through underhand tactics and trying to trick people into buying something they don’t want or need. If someone sold you something that was an amazing value and changed your life for the better, would you be mad? Marketing isn’t sales. Obviously not.

Work Management 251

Work Management Marketing Management Paid Search Agency Budget Programs 251

Marketing Insider Group

NOVEMBER 16, 2019

But here’s the thing – these salespeople have earned that reputation through underhand tactics and trying to trick people into buying something they don’t want or need. If someone sold you something that was an amazing value and changed your life for the better, would you be mad? Marketing isn’t sales. Obviously not.

Work Management 278

Work Management Marketing Management Paid Search Agency Budget Programs 278

Adobe Experience Cloud Blog

MARCH 9, 2011

by Jon Miller The Definitive Guide to Sales Lead Qualification and Sales Development. This is especially true in the handoff between marketing and sales. This is especially true in the handoff between marketing and sales. Put simply, SDRs pass the baton from marketing to sales.

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Sales Qualified Leads Lead Ranking High Quality Lead Lead Scoring 48

ClickZ

MARCH 13, 2020

The platform, self-described as “all-in-one account-based marketing software” combines first and third-party data to help B2B companies target in-market accounts, manage audiences, and orchestrate marketing campaigns. In 2018, Terminus acquired a company called Brightfunnel, a tool that measures marketing’s impact throughout the sales funnel.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Customer Experience Matrix

MARCH 19, 2015

Remember how much simpler life was back in 2010? Today, at least a dozen vendors are offering predictive models for B2B lead scoring, sales intelligence, and customer success management. Many of the original scoring vendors specialized in a single application. Sounds pretty simple, eh?

Lead Ranking 120

Lead Ranking B2B Sales Work Management Marketing Management 120

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? in the 1960s. Don’t spam!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40