Contently

MARCH 9, 2020

” “We want to be like HubSpot.” In December 2010, a young improv comic named Michael Dubin found himself at a Christmas party talking to one of his father’s friends. What if he started a service that would eliminate the expense and hassle of selling razor blades? Why we crave new stories. “We It makes sense.

Storytelling 158

Storytelling Cable Class Viral Marketing 158

Customer Experience Matrix

JUNE 13, 2016

LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising. It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Hubspot

JANUARY 26, 2011

One of the hottest social media applications in 2010 was location-based social network Foursquare. The service that lets users check in to real-world locations recently released some stats about its 2010 growth. Connect with HubSpot : Which piece of data in this infographic is most interesting to you?

Stats 28

Stats Social Networks Social Media Hubspot 28

Hubspot

MARCH 20, 2012

We recently released HubSpot's 2011 Year in Review slide deck , filled with interesting insights into HubSpot's growth and milestones as a business over the past year. HubSpot Customer Achievements in 2011. HubSpot customers generated an average of 34,000 new leads per day in 2011. HubSpot in 2011: A Timeline.

Hubspot 28

Hubspot Enterprise Management Work Management Marketing Management 28

The Effective Marketer

JANUARY 11, 2010

The matrix helped us focus on how vendors compared on each feature and also gave us the ability to rank vendors based on weighted scoring. Well, because there were some features we considered more important than others and so should you. This entry was posted on Monday, January 11th, 2010 at 12:29 pm and is filed under Email Marketing.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Martech Advisor

NOVEMBER 14, 2019

National Entrepreneurs Day was first celebrated in 2010, formalized by the former President Barack Obama. And this is even more important if you’re operating in a B2C segment, like apparel, consumer electronics, professional services, etc. HubSpot - When it comes to digital marketing tools, HubSpot needs no introduction.

Small Business Marketing 75

Small Business Marketing Marketing Automation Services Budget Programs Marketing Budget 75

SalesIntel

NOVEMBER 17, 2022

also features the most total venture capital funding for edtech companies with $8.3 That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 billion in 2021 to US$410.2

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

The Effective Marketer

AUGUST 30, 2010

You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say. How is it that your product or service will benefit me? That reminds me of what I see when I visit most B2B companies’ websites.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. More recently even Twitter mascots have been showing up as a company’s public face.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Valasys

DECEMBER 18, 2019

According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010. Valasys Media understands the importance of user-generated content (UGC) & curates its content strategy around the latest B2B products or services.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Hubspot

OCTOBER 10, 2020

It was launched in October of 2010, where its app store. According to the HubSpot Instagram Engagement Report , posts on the platform generate 23% more engagement than Facebook, even though Facebook has 2x more monthly users. If you’re a HubSpot user, you can utilize the Social Reports data to find these same insights.

Lead Ranking 101

Lead Ranking Lead Scoring Advertising Agencies Click Rate 101

The Effective Marketer

APRIL 29, 2009

Depending on the category, or type, of webinar usage you will be able to list out all the features you need. Each webinar platform has a set of features that can be useful or useless and why pay a premium if you don’t care whether circles can be drawn on the screen? Why not kill three birds with one stone? United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

JUNE 13, 2009

I am enrolled in a free course called Inbound Marketing University , created by HubSpot. It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. But that’s another story.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Hubspot

JULY 6, 2018

In business, this refers to the process of using customer or employee feedback (the outputs of a service or product), to create a better product or workplace. A negative feedback loop is a process where a company listens to customers’ complaints or grievances, and then uses that feedback to improve their products or customer service.

Positioning 94

Positioning Customer Satisfaction Lead Ranking Lead Scoring 94

Hubspot

JUNE 28, 2019

iPaaS -- which stands for Integration Platform as a Service -- helps you connect the tools and systems that power your business in one place, so information can be shared without high-maintenance, one-off integrations or manual data entry. Let's dive in. Dell Boomi. Price: Contact Xpenty for a quote.

Enterprise Management 76

Enterprise Management Work Management Marketing Management Vendors 76

accelerate agency

APRIL 23, 2020

HubSpot CTA Test. HubSpot is a recognisable name in the marketing and SEO field. HubSpot tested whether to provide a link to the form or to embed the form in the posts themselves. HubSpot’s test found that their in-line CTA option improved the conversion rate by 71%. The firm’s original page focused on service cost.

A/B testing 52

A/B testing Examples Marketing Websites Paid Search Agency 52

Hubspot

APRIL 1, 2018

What solution does your product or service provide? Its campaign, which featured print ads showing bottles "in the wild," was so successful that they didn’t stop running it for 25 years. Taking the debate head-on, Miller featured masculine models drinking their light beer and declaring it great tasting. The Lesson. The Lesson.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Hubspot

FEBRUARY 23, 2017

Blogging (on “weblogs,” as they were once called) came to the scene in 1998 with the launch of Open Diary , which included a social networking feature wherein users in groups could read each other’s writing. Ping was launched as an iTunes feature in 2010 and was closed in 2012. Source: AppStorm. Why it Failed. 5) Open Diary.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Hubspot

NOVEMBER 13, 2017

What solution does your product or service provide? Its campaign, which featured print ads showing bottles "in the wild," was so successful that they didn’t stop running it for 25 years. Taking the debate head-on, Miller featured masculine models drinking their light beer and declaring it great tasting. You think I’m small?

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

Industrial Marketing Today

SEPTEMBER 6, 2011

In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. B2B marketers with blogs generate 67% more leads according to a study done by HubSpot (See Why Your Sales Funnel May Run Dry Without a Business Blog ).

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Hubspot

MAY 2, 2019

Because even though stealth marketing might seem like a clever tactic to subtly promote your product or service, being honest and genuine is the only way to win over consumers, especially when only 4% of them believe marketers practice integrity. Stealth Marketing Examples (And Why They’re Bad). BlackBerry. Image Credit: New York Daily News.

Ideal Customer Profiles 74

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 74

Atomic Reach

JANUARY 3, 2019

It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. He has been recognized as a “Top 100 Entrepreneur Under 30,” by former President Barack Obama, and his company was featured on the list of “100 Brilliant Companies.”. Have you ever had someone try to sell you something?

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Online Marketing Institute

DECEMBER 1, 2010

Using social media to build event attendance Most larger events have their own web site and most smaller events have a least a landing page with registration (and hopefully those include social sharing functionality), but very few take advantage of the event capabilities of several social media channels or services.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

JULY 12, 2010

Last month, we launched our first-ever Inbound Marketer of the Month contest on the HubSpot Facebook fan page. About Trust eMedia: Trust eMedia is a company that provides social media marketing services to companies in the Milwaukee, WI and Chicago, IL metropolitan areas. Connect with HubSpot :

Case Study 28

Case Study Case Studies Social Media Studies 28

Hubspot

MARCH 20, 2017

In 2010, the casual clothing retailer scrapped their classic square logo in favor of a drastically different, decidedly minimal new direction: Image via: Designer Daily. When it comes to writing good brand copy -- if you aren't in a position to hire a professional -- use this old advertising and sales trick: Focus on features, not benefits.

Paid Search Agency 78

Paid Search Agency Companies Brand Identity Branding 78

Hubspot

AUGUST 3, 2015

Since 2010, Google has been accounting for a site speed in its algorithm. Each new feature requires a new script or stylesheet that weighs down your site just a little more. Both services will analyze your site and tell you where you’re falling behind. The speed of your site even affects your organic search rankings.

Marketing Management 28

Marketing Management Bandwidth Tagging Customer Satisfaction 28

Hubspot

JANUARY 28, 2011

When we entered 2010, the marketing community again held our breath for that moment of utter mobile innovation. As Neal said, you need to be creating “mobile services that delight customers.” Texpress Check-in is a mobile feature that lets you skip the check-in line and pick up your keys in a more expedite way.

Mobile Marketing 28

Mobile Marketing Hubspot Webinar Metrics Email Marketing 28

Hubspot

OCTOBER 15, 2012

In fact, organizations with good alignment between sales and marketing teams achieved 20% annual revenue growth in 2010 , according to a study by the Aberdeen Group. If you’re a HubSpot customer, your software does it automatically on your Dashboard. By contrast, companies with poor alignment saw revenues decline by 4%.

Marketing Report 28

Marketing Report Work Management Marketing Management Eye-Tracking 28

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. Mike Volpe , VP of Inbound Marketing, Hubspot. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Vidyard

JULY 7, 2016

ChiefMartech’s famous “Marketing Technology Landscape Supergraphic” featured a hefty 947 companies in 2014 , and now struggles to contain 3,500 companies in its 2016 iteration. And nobody has more experience working hand-in-hand with customers than Brian Hansford, Director of Client Services for Demand Generation and Marketing Technology.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Hubspot

JULY 14, 2010

Keith Moehring is business development manager and consultant at PR 20/20, an inbound marketing agency and HubSpot Partner. It is the place where customers, prospects, media, competitors, investors, peers and job candidates turn to first when learning more about your organization and its products or services. Connect with HubSpot :

CMS Development 28

CMS Development Marketing Websites Peer-to-peer Advertising Agencies 28

Hubspot

AUGUST 3, 2011

According to a 2010 Marketing Experiments study, over half (56.2%) of all shopping carts are abandoned before the customer completes the checkout process. You can also use this as an opportunity to emphasize additional competitive advantages, such as your amazing customer service. Connect with HubSpot :

eCommerce 28

eCommerce Practices Best Practices Buying Cycle 28

Hubspot

JULY 27, 2011

As was very nicely predicted in an Social Commerce Today article from January 2010 regarding Facebook’s integrated payment system, online retailers are definitely taking notice and looking for ways to take advantage of the massive social media giant Facebook and its expanding ecommerce capabilities. Connect with HubSpot :

eCommerce 28

eCommerce Facebook Webinar Metrics Marketing & Strategy 28

Webbiquity

MAY 3, 2011

According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. What is it? That is what has driven social media adoption.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Hubspot

JANUARY 5, 2012

Path launched in November 2010 to some buzz but little mainstream adoption. The idea was novel, but in the first year, the service only added about 10,000 members per month. Design > Features. When it comes to features, Path isn't that different from other mobile, photo-based social networks. Connect with HubSpot :

Social Media 28

Social Media Media Social Networks Inbound Marketing 28

Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. CallRail’s platform (via Callrail). Product overview.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Hubspot

MAY 6, 2010

The new features include a left-side navigation bar, a simpler logo, and changes to the user search experience. For example, if you search "Olympics 2010" and only want to see news articles and social media updates , you can filter the results to only pull from "News" and "Updates". Connect with HubSpot :

Google 28

Google Webinar Metrics Search Engine Marketing Work Management 28