The Effective Marketer

AUGUST 5, 2010

This entry was posted on Thursday, August 5th, 2010 at 9:00 am and is filed under Hiring , productivity , Uncategorized. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Marketing Budget 100

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The Effective Marketer

NOVEMBER 30, 2009

The videos on their website (embedded below) are some great examples of what they mean. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Like Be the first to like this post.

Marketing Budget Creation 100

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The Effective Marketer

MAY 10, 2010

This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. You can follow any responses to this entry through the RSS 2.0 For example, don’t let your brand mascot share the spotlight with other characters.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

MAY 9, 2011

This could be a good stepping stone for a promising young Marketing Coordinator, for example. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

AUGUST 30, 2010

This entry was posted on Monday, August 30th, 2010 at 8:45 am and is filed under Communication , Content Marketing , Online Marketing. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

FEBRUARY 15, 2009

He uses examples like 37Signals, Copyblogger, FogCreek Software, Zappos, and make a good case for trying to think for yourself instead of just following what others are saying. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Like Be the first to like this post.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

JULY 16, 2009

Adobe and General Electric are just two examples that come to mind that make good use of their history to talk about their origins and how it relates to what they do today. You can follow any responses to this entry through the RSS 2.0 How can a company’s history be used effectively? Like Be the first to like this post.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

Marketing Insider Group

MAY 18, 2010

While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

The Effective Marketer

JANUARY 25, 2009

For example: Meeting to discuss campaign goals and strategy: this meeting should require attendees to be prepared beforehand by knowing the target market the campaign will focus on, reading results from similar campaigns or from campaigns targeting the same market, and assessing competitors’ actions towards the said market.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. You can follow any responses to this entry through the RSS 2.0 United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MARCH 7, 2009

The Zappos story about blue suede shoes stuck in my mind as a great example of social media, six degrees of separation, and pure luck The best of these events for me is actually the networking portion. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Conference 100

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The Effective Marketer

JANUARY 3, 2009

Mark Stevens, in his book “Your Marketing Sucks&# has very good examples of what I mean and this is an issue for a future post. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

APRIL 29, 2009

For example, typical uses of webinar software often fall into one or more of these categories: Online sales demos and presentations : a sales rep shares a PowerPoint presentation and his desktop screen while walking through a product demonstration. You can follow any responses to this entry through the RSS 2.0 United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

APRIL 6, 2009

Example: for a question like “do you have experience with trade shows?” The question about trade shows above, for example. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

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Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. BTW, this post is a working example of content curation.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

The Effective Marketer

JUNE 23, 2009

Besides giving you an overview of how web analytics work, he dives into some specific examples of how to understand the data you are getting from the analytics tool. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Like Be the first to like this post.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is. All Rights Reserved.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

The Effective Marketer

JUNE 21, 2009

You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post. United States License.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JULY 21, 2009

You can follow any responses to this entry through the RSS 2.0 Reply Neoco | Blog | Why Social Media Is Not For Everyone says: April 27, 2010 at 11:07 am [.] Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! To read more, go here. [.]

Social Media 100

Social Media Planning Work Management Social Marketing 100

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. Do you have any good examples of social media used in email marketing?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Convince & Convert

FEBRUARY 19, 2010

Like RSS for your relationships NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps. And it’s free.

Social Media 115

Social Media Media Paid Search Agency PR 115

Industrial Marketing Today

NOVEMBER 16, 2009

Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc. Resources

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As Most blogs aren’t visually aggressive enough in the promotion of RSS, and very few do a good job at emphasizing the opportunity to subscribe via email (as 40% of C&C subscribers do).

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Industrial Marketing Today

JUNE 15, 2010

Adding value to industrial website development and marketing I am going to illustrate my point about part DiY and part professional help by using three real-life examples from my own industrial marketing business. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. of Tiecas, Inc.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc. Your content also needs to perform another key function.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

AUGUST 3, 2010

For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. For example, you can track how many times site visitors clicked on the play button for a video on a particular page. All Rights Reserved.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

For example, if you reference research conducted a year ago, is there a new source that will increase relevance? For example, if you have 3 or 4 articles on a related topic, can you now combine them into an eBook with a fresh take? For example, if your company’s positioning changes and your content doesn’t match.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. Great example right from his blog [link] [link] Mike Ellis RT @ginidietrich: Does your blog offer enough voices asks @jaybaer? While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. You would be entirely wrong. Visits are up. Page views are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Industrial Marketing Today

JUNE 29, 2010

Professor Quelch provides the example of Intel and its very successful advertising campaign “Intel Inside.” Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

AUGUST 24, 2009

For example, “content creation.” Share customer stories or provide examples to make it more interesting and help your readers connect with their own situation. For example, no software in the world can flag the error between their and there. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? All Rights Reserved.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

markempa

AUGUST 17, 2007

To help you get started, I’ve put together a simple spreadsheet (with example data). Be sure to give your audience a way to subscribe to get updates either via RSS or via email. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. For example, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” simply state “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.”

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Convince & Convert

JUNE 17, 2010

From what I've seen anywhere from 5-10% is a pretty decent (example: listed 500 times and have 10,000 followers) number to aim for. I once calculated time spent blogging vs. number of RSS subscribers. I love the Twitter culture and community, and I spend quite a bit of time using Twitter. It's awesome! link] jaybaer Oh man.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The Effective Marketer

FEBRUARY 25, 2009

I also have categories for the type of work that needs to be done, for example “Collateral” for all work related to marketing collateral, “Website” for all website related stuff, and so on. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Thanks for the comment!

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100