36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. It started 2010 with roughly 350 million users and is now on its way to 600 million. Facebook Marketing Tips and Guides. 2: My New Favorite Facebook Page by Inkling Media.
The State of the Blogosphere 2010
DECEMBER 13, 2010
Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.
Best Email Marketing Tips, Tactics and Metrics of 2010
FEBRUARY 21, 2011
It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. How can you use email marketing most effectively and avoid overloading your recipients with information? 3 items that should be in your 2010 email budget by BtoB Magazine. 3 Steps to Grow Your B2B E-mail List More Effectively by ClickZ. Karen J.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Which social media platforms are most effective at influencing buyer behavior? Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 Are Twitter Followers Better Than Facebook Fans? Adam T.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Which are the most helpful third-party tools for Twitter? Chris Lake shows you how to do all of this and much more with these helpful Twitter shortcuts. 3 Absolutely Cool Twitter Search Tricks to Help You Save Money!
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? Share this on Facebook.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog. Always.
Best Website Design Guides and Tips of 2010
MARCH 3, 2011
Jacob Gube presents 15 examples of creative and unique ways that organizations have integrated Twitter feeds on their websites, plus five resources to help display a Tweet feed on any site. Lisa Wehr uses a dozen examples to explain how visually rich design can be combined with user experience testing to create sites that are both beautiful and effective. Share this on Facebook.
Ten reasons to blog – even if nobody reads it
grow - Practical Marketing Solutions
NOVEMBER 7, 2010
Turns out they were looking for somebody who could help explain where the future of social media was going and when they entered this into Google, a blog post I wrote a year ago popped up! Share this on Facebook. . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There must be some good business reason they do it, right?
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. A Cheat Sheet to Help You Conquer Social Media by Fast Company. 5 stars.
5 Ways Marketing Automation Can Funnel Better Leads to Sales
MAY 24, 2010
By design, it’s a software program to help better align marketing and sales to improve efficiency by automating repetitive tasks based on specific criteria about leads, opportunities and prospects. But it doesn’t stop there, marketing automation software offers a number of benefits to help funnel better leads. How can we help you Make Good Media? Or Does It?
11 Thought-Provoking Guides to Content Marketing for 2014
MARCH 11, 2014
Compared to a normal Tuesday-to-Tuesday period on the blog, Content Marketing Week had: • Twice the normal number of total visits; • Five times the normal referral traffic from LinkedIn; • Four times the typical number of visits driven by Twitter; • Two times the average weekly visits from Facebook; and. Which content formats are most (and least) effective?
Top 56 B2B Marketing Posts for September 2010
B2B Marketing Zone Posts
OCTOBER 5, 2010
Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Even Facebook is building a phone. &#.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Share this on Facebook.
11 Myths of Social Media Marketing
MAY 24, 2010
It helps to be creative, curious, articulate, friendly and helpful. On the consumer side, the largest cohort of Facebook’s user base is the 35-54 age group, and the fastest growing is the 55+ cohort. The primary budget effect of social media marketing is to shift costs from media buying to labor. Share this on Facebook. Social media marketing is really hard.
The One Effective Use of Facebook for B2B Marketing
MARCH 9, 2010
You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month. Given that level of popularity and traffic, it’s no wonder that marketers have embraced Facebook in a big way. Not even close.
How PR and Social Media Can Work Together
DECEMBER 6, 2010
Both require relationships with influential people in one’s industry to be effective. To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage. Share this on Facebook. Digg this!
Top 25 Articles and 8 Topics in B2B Marketing for March 2010
B2B Marketing Zone Posts
APRIL 5, 2010
March 2010. Great stuff in the world of B2B Marketing for March 2010. Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. March 5, 2010.
Seven Ways to Use Social Media for Business
DECEMBER 21, 2010
The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Rather than trying to force the proverbial square peg into a round hole by using social media in ways it’s not effective, take a broader view of the business benefits it offers.
Report: Blogs Are An Important Part Of The Marketing Mix
B2B Marketing Insider
NOVEMBER 9, 2010
Related Posts: Top Takeaways From Blogwell Philly 2010 Tweet Chats: Organized Chaos or Untapped Marketing Opportunity The Future of B2B Marketing: It’s Social Social Media: The Journey Begins With You The Role of B2B Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Who Blogs?
Internet Trends From The Web 2.0 Summit
B2B Marketing Insider
NOVEMBER 30, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 But not anymore as it is hard to decide whether you would rather be Apple, Google or Facebook. Holy Cow!
33 (of the) Best Marketing Strategy Guides and Insights of 2010
FEBRUARY 14, 2011
Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? or “what apps should we be adding to our Facebook page? but: why do we even have a corporate Facebook page? Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal.
15 things marketers should stop doing and thinking in 2011
DECEMBER 28, 2010
From Facebook to email to putting telephones on employees’ desks (remember, the telephone started as a “consumer” communication technology, too), companies think that every new wave is going to lead to gajillions in lost productivity. Guess what companies, people wasted time at work long before Facebook came along. But influence in social media isn’t purely a numbers game (though numbers can certainly help). Marketing is most effective at this stage, when buyers want nothing to do with salespeople. Social media cause people to waste time at work. I don’t. Mobile.
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros? Noting that “Social media platforms like Twitter and Facebook, if used effectively, can help build relationships, identify new trends and help facilitate networking with like-minds throughout the industry, Lacey Haines and Adam Vincenzini share a few best practices for pitching journalists through social media, such as keeping pitches short and using a DM rather than a public message when pitching on Twitter.
How To Focus On Your Marketing Plan
B2B Marketing Insider
OCTOBER 28, 2010
It helps here to take a narrow view. An effective marketing strategy focused on one goal will have a halo effect on other marketing metrics. For example, effective demand generation with high quality content that meets customer needs will produce awareness and will drive consideration of your product. If you haven’t started, you’re already late. Hogwash!
Marketing, Death and Taxes
B2B Marketing Insider
OCTOBER 26, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 26, 2010 1 Subscribe Marketing, Death and Taxes Share So Marketing may not be as unavoidable as death and taxes , but lately it is becoming harder and harder to escape.
B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.
AUGUST 27, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat Recap] August 27th, 2010 | By Andrew Spoeth Measurement is close to the heart of many marketers, and B2B marketing is no exception.
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app. I think Facebook Lite makes Facebook engagement easier – maybe you will too? Smart.
Marketing Automation Trends for 2010
JANUARY 12, 2010
In this post I want to focus on the trends in Marketing Automation for 2010. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. predictions.
Best Content Marketing Guides, Tips and Tactics of 2010
FEBRUARY 2, 2011
Great content accomplishes at least two of the following objectives: • It helps get you “found online. • by demonstrating how smart and helpful you are). • It helps move a prospect along the buying cycle. It helps the consumer solve a problem or improve their life in some way, and it helps the producer sell goods or services that accomplish that task.
Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
JULY 7, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Buyer Personas: Where (and How!) Its intent is to help you reach your customers on a human level. Do any of your products have the ability to help them achieve that?
Email Design Review Gallery « The Effective Marketer
The Effective Marketer
MARCH 9, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Sponsor logo nicely placed helps give authority to the email. Big lead-in helps keep users reading. Right side bar basically empty, not helping much.
17 Examples of Great Presentation Design
MAY 26, 2010
Last week we shared 10 rules to help instantly improve your presentations. We gathered some of the best examples of slides and presentation design to help provide a clear picture of what great presentation design is and isn't. His books and presentations have helped him become one of the most noted experts on presentation design. Sample Slides Based on Food, Inc.
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). He also lists several tools to help track and monitor your brand reputation online. and how to leverage Flickr through blogs, articles, Facebook and other tools. Post it to the Facebook Wall.
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. Karan Singhal offers 25 tips that may not “skyrocket your site’s rankings but should help, among them: understanding your target market and how they search, using internal linking with anchor text, utilizing keyword-rich URLs, and keeping your site’s content fresh. SEO Basics.
Get the Most Out of Twitter Hashtags
SEPTEMBER 30, 2010
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6 Tips for Understanding the B2B Business Decision-Making Process.
APRIL 28, 2010
Appealing to the emotional brain is generally most effective with consumers. Marketing automation is a must-have if this is to be done efficiently and effectively. It helps organize information and sets expectations with the reader. How can we help you Make Good Media? Technology Naughty Vs. Nice In 2010 2. The buyer isn’t spending their own money. Why buy?