Convince & Convert

SEPTEMBER 14, 2010

In addition to simply hunting, create value, distribute value, share value, and enable the networks to share your remarkable content. Listen, respond, and adjust not just your marketing message, but your entire value delivery chain.

Social Media 123

Social Media Work Management Marketing Management Media 123

markempa

MAY 26, 2005

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

markempa

NOVEMBER 17, 2005

It explains how GE Access Distribution got their channel to close the loop on 95% of leads delivered. It explains how GE Access Distribution got their channel to close the loop on 95% of leads delivered. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Share your comments.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

APRIL 6, 2006

Recording speeches or teleconferences for later distribution. Recording speeches or teleconferences for later distribution. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Ideas or tips of the day. Short interviews with thought leaders and industry experts. Ideas or tips of the day.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Convince & Convert

MARCH 25, 2010

Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

markempa

MAY 24, 2005

« Lead generation ROI depends on a good handoff | Main | How to leverage word of mouth for more leads » Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale Many things with lead generation seem easier than they are. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

markempa

MARCH 27, 2005

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Convince & Convert

AUGUST 18, 2010

Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. How can we find a social media guru to add to our team?

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

APRIL 28, 2010

It would be interesting to see if your Facebook Insights shows an age distribution concentration for your Facebook fans in the 25-44 range). At the same time, word of mouth marketing IS important, and effective. Also, perhaps your potential Mass Influencers aren’t already fans of yours on Facebook.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

markempa

JUNE 7, 2005

Properly written and distributed an email marketing campaign can provide incredibly detailed information and customer intuition that will help your sales staff know what your customers are interested in. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

Convince & Convert

APRIL 1, 2010

Third, if you’re producing content, atomize it and distribute it as widely as possible. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo. The YouTube channel is barely mentioned on Facebook. The Twitter background includes zero evidence of any other outpost. Your Web site.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Online Marketing Institute

NOVEMBER 8, 2010

Application: Focused primarily on larger B2C companies, this calculator tries to calculate Social Media ROI by assigning values to benefits like clicks, word of mouth, PR, and market research. 01 2010 08:00 AM | Posted by CMA on behalf of Eric Goldman | Comments 3 posted | Categories Analytics/Measurement - Digital - Comments Umm.15

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. The bartender approaches, and asks if I’d like to hear the TV. Just 2 Letters The difference between “selling” and “helping” is only two letters, but the gap is in reality, much larger.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Because so much focus has historically been on creation and distribution of content online, companies often mistake social media outlets as simply another, more social repository for this content.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

APRIL 4, 2011

A study conducted in 2010 would position blogging as such, and even a " blog post " written in The New York Times highlighted the point. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Simple word of mouth at/around the office. Team meetings.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Convince & Convert

SEPTEMBER 21, 2010

I'm working on a project right now where we're working with a distribution center that represents about 150 individual local dealerships. She specializes in social media strategies that lead to actionable plans to achieve real world objectives.

Social Media 157

Social Media Media Paid Content Work Management 157

Hubspot

JANUARY 7, 2015

By 2010, Apple exceeded Microsoft in sales for the first time in 10 years. In 1984 , distributed domestic micro-brewed beers were virtually nonexistent. Samuel Adams was spreading in popularity (primarily by word of mouth) as proven by their continuous increase in sales. Their 2014 branding is no different.

Differentiation 28

Differentiation Brand Identity Branding Word of Mouth 28

Convince & Convert

SEPTEMBER 21, 2010

Most of the rest are from spring 2010 or earlier. But this distribution surprised me. 21 out of my top 25 all-time posts have at least 7 words in the headline. Mostly from me, with some terrific assistance from talented guest authors. Of the top 10 posts, only number 4 and number 10 are semi-recent. Is it extra SEO fodder?

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

SEPTEMBER 8, 2010

There has never been any sort of major effort to distribute MySpace broadly across the Web by baking it into other sites, applications or circumstances. MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter).

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

markempa

MARCH 2, 2007

Establish a clear process for handling and distributing leads. Distribute leads rapidly. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Make the content library easily accessible. Use the phone to qualify all inquiries before sending them to the sales team.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Convince & Convert

JUNE 3, 2010

He writes for marketing blog The Zest , loves talking marketing strategy and is suspicious of helicopters. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: R.I.P. 3 Ways Facebook is Killing Your Website Why D.I.S.

Social Media 111

Social Media Media Webinar Metrics Marketing & Strategy 111

Convince & Convert

APRIL 22, 2010

April 22nd, 2010 |Written By: Jay Baer | View Comments Tweet Maybe what we need is a little deconstruction. Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. At Monday’s Social Fresh conference in St.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

markempa

APRIL 19, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Sales Leads B2B Sales Work Management 120

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Outgrow

OCTOBER 21, 2019

In layman terms, content marketing is simply the process of creating and distributing quality content to drive profitable customer action. It can be done through referrals, usually through word of mouth. In April 2010, Dropbox users sent 2.8 Content Marketing. What is content marketing? Guides And Statistics.

Interactive Marketing 40

Interactive Marketing Paid Content Top of Funnel Webinar Metrics 40

Convince & Convert

SEPTEMBER 23, 2010

In the QA portion of recent speeches, I’ve frequently been asked “this is great, but doesn’t it seem like it will take a lot of time? link] MyCrowd.ca RT @SadieMHarris – Nobody Said Social Media Was Easy [link] [link] dominiq Thanks for this post.

Social Media 148

Social Media Media Paid Content Webinar Metrics 148

seo.co

DECEMBER 8, 2020

Email list subscribers are much more likely to convert, review your company, and recommend you via word of mouth to their friends, so it’s extremely valuable to build and nurture your email list. Facilitate word-of-mouth marketing. Facilitate word-of-mouth marketing. Increased brand awareness.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

SEPTEMBER 20, 2010

August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. Why is Twitter worth it… it is one of the best ways around to listen to your customers, to pick up trends early, to intercept complaints and resolve them in ways that cause terrific word of mouth wins.

Twitter 147

Twitter CRM Business Paid Search Agency 147