Industrial Marketing Today

JUNE 15, 2010

Success story #2: Developer of software suite for the upstream oil & gas industry The client’s old corporate website was designed by us to put a sharper focus on their target audience of reservoir and production engineers, operations personnel and upper management in oil and gas production companies. Copyright © 2010 Tiecas, Inc.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Vidyard

JULY 7, 2016

ChiefMartech’s famous “Marketing Technology Landscape Supergraphic” featured a hefty 947 companies in 2014 , and now struggles to contain 3,500 companies in its 2016 iteration. And nobody has more experience working hand-in-hand with customers than Brian Hansford, Director of Client Services for Demand Generation and Marketing Technology.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. In 2010 you’ll start to hear about marketing methods.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

The ROI Guy

SEPTEMBER 17, 2010

This has resulted in a condition known as Frugalnomics, where buyers are now immune to empty product pitches and promises, instead demanding quantifiable proof that a proposed solution will drive bottom-line impact and represents more value versus the competition. Assuring that the solution delivers bottom-line benefits is key at this stage.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Online Marketing Institute

NOVEMBER 28, 2012

Featured Jobs. 2010 Eddie and Ozzie Awards Call for Entries OPEN! About 43 percent of respondents say that their company has no strategy in place for incorporating social media into demand generation. 32 percent use social media as an outbound marketing channel for demand generation. --> About FOLIO.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

JANUARY 25, 2010

Re-casting How We Think About B2B Marketing Automation I was analyzing results from our recent B2B Marketing University series , which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential ‘banner year’ for marketing automation in 2010. Is their definition the same as mine?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

The ROI Guy

JANUARY 20, 2011

The tool is featured in direct marketing and social media campaigns, and is available from EMC.com - driving a significant increase in leads, education and deal flow. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f.

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

NOVEMBER 29, 2010

Better content targeting and personalization is required to end the “carpet bombing” techniques and make meaningful connections. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey. And this is but a fraction of the customization that could be made to personalize content.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    By the time they get to sales folks, whether it is in person or on the phone, they already are armed with enough information to help make a decision.    And thank you Mr. . 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

B2B Marketing Zone Posts

APRIL 5, 2010

March 2010. Great stuff in the world of B2B Marketing for March 2010. The following are the top items from featured sources based on social signals. Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard&# ROI from social media. You heard me right.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. You have a list. B2B Voices , September 1, 2010 Image via CrunchBase. Here are the top items based on social signals.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. Featured Sources. The following are the top items from featured sources based on social signals. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. Best of B2B Marketing. Bloody great idea.

Ning 40

Ning Paid Content Facebook Sales Management 40

Martech

NOVEMBER 15, 2021

Here is our list, which is organized alphabetically and not in any order of importance. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Target customers. Target customers. The company targets enterprise marketers across verticals. Target customers.

Marketing Attribution 110

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 110

Customer Experience Matrix

JANUARY 31, 2014

They shared a similar approach of offering limited features in exchange for lower cost: messaging was largely limited to emails (except in Salesformics ) and campaign flows were basically linear. This means that filters must be carefully crafted to avoid sending too many messages to the same person. Here are a few options.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Marketing Insider Group

JULY 8, 2010

Launched in early 2010, CellarThief sells only three heavily-discounted wines on its site at any given time, hand-picked from world-class wineries by industry veterans. The feature will be available globally on the 2012 Ford Focus. #45. by Michael Brenner, July 8, 2010 Related Posts: What Is Marketing Acceleration?

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

Launched in early 2010, CellarThief sells only three heavily-discounted wines on its site at any given time, hand-picked from world-class wineries by industry veterans. The feature will be available globally on the 2012 Ford Focus. #45. by Michael Brenner, July 8, 2010 Related Posts: What Is Marketing Acceleration?

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

markempa

APRIL 24, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Think about your web forms.

Lead Nurturing 120

Lead Nurturing Lead Generation Lead Scoring Lead Ranking 120

Vidyard

SEPTEMBER 18, 2019

You can use that data to personalize future emails , score the lead, or alert a sales rep. Targeted emails. The more personalized your videos, the better. In one study, personalized videos in email earned 16x higher click-to-opens and 4.5x In one study, personalized videos in email earned 16x higher click-to-opens and 4.5x

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

Outgrow

AUGUST 18, 2022

How spending on your brand over time reduces the cost of demand generation. Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . Sydney Sloan: Adobe.

Lead Ranking 52

Lead Ranking Enterprise Management Work Management Planning 52

Vidyard

SEPTEMBER 14, 2020

Whether you go with a feature video up top, add video part-way through your message, or even use it as a background header, it’s sure to have an impact. Marketo Increased Click-Throughs 144% with Personalized Videos in Email 8.2 You can use that data to personalize future emails , score the lead, or alert a sales rep.

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

LEADership

DECEMBER 2, 2014

A software company called IntelliResponse came up with a content strategy that delivered 100% lead generation through their site. MarketingSherpa offers a detailed case study but here’s a snapshot of the results—since embracing a content marketing strategy in 2010, the company has seen: 400% increase in site traffic in the past two years.

Paid Content 40

Paid Content Lead Generation Planning Sales Qualified Leads 40

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Lucidchart is based in Utah, and was founding in 2010. Monitor and manage work-life balance and professional relationships with personal insights.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Valasys

JULY 25, 2019

Modern B2B marketers need to have omnichannel marketing strategies- to attract, engage & convert buyers and also require staying focused on demand generation technics & on building growing lead pools. The prospects are also segmented into several clusters based on their vital data & are targeted across omnichannel.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

The ROI Guy

SEPTEMBER 28, 2010

Tuesday, September 28, 2010 Do White Papers Still Engage? Although social media and blog content have the hype, when we look to which marketing content B2B buyers use more than any other in driving decisions, the white paper shines well above all others (MarketingSherpa and IDG 2010). They do if they are Interactive!

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Lucidchart is based in Utah, and was founding in 2010. Monitor and manage work-life balance and professional relationships with personal insights.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98