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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

I was truly impressed with the quality of the presenters and their content. Share: Read more from Social Media Blog , Blogwell , Marketing Innovation , Social Media , Social Media Campaigns 1 Comment Post a comment Trackbacks & Pingbacks BlogWell 2010: SAPs Social Media Strategy | SAP Web 2.0 Identify your influencers.

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Fujitsu’s head of ABM on why personalization is the future and how content marketers can use ABM to achieve it

Tomorrow People

Renowned ABM guru Andrea was one of the first to use account-based marketing when she rolled it out across Fujitsu in 2010. The company created a portal of resources as part of their content marketing , including how-to guides written by every specialist on the team so that they could combine its knowledge. Lose a good ABMer.

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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Second, you need to have compelling content that meets the prospects needs. Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. The days of sending a list of contacts to sales is over. Some creative marketers call these lists suspects.

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Consumers May Not Trust Online Reviews Older Than 3 Months: Navigating the Reliability Conundrum

Navigate the Channel

Since 2010, we’ve seen significant developments in the perceptions of online reviews, the ways businesses engage customers to leave feedback, and the channels or platforms consumers choose to do it on,” according to BrightLocal. (We want to sit next to these people on a night out!) But users are more discerning than they used to be.

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Lead Generation Programs That Work

Marketing Insider Group

As well, we received a large amount of anecdotal feedback about how great the content was. My answer: spend your budget on great content that the market will value, then use low cost tactics like SEO, email and social media to push that content out. How to create valuable content on a small business budget?

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The Secret To B2B Social Media?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? All rights reserved.