The ROI Guy

FEBRUARY 10, 2015

Developed in the early 60s by the marketer E. Jerome McCarthy and popularized by Philip Kotler, the four Ps have maintained a prominent role in how marketers develop go-to-market strategies and set the “marketing mix” – a recipe for balancing the ingredients of revenue success.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

Convince & Convert

APRIL 1, 2010

I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message. I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Don’t spam!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Marketing Insider Group

JULY 27, 2010

Many B2B Marketers just stop here and give up. Or they go into the company database where they receive the annual email from the CEO or an invitation to your company-sponsored conference. by Michael Brenner, July 27, 2010 Related Posts: How To Use Paid Search To Target Buyers By Stage Need to Drive Leads?

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Convince & Convert

SEPTEMBER 15, 2010

We can see other companies taking advantage of Social Media; but, we are still trying to find the best way to develop more meaningful relationships as we integrate social media strategies into our own marketing mix – [link] The key to the process is “willingness.&# link] treypennington Helpful infographic.

Social Media 165

Social Media Media Webinar Metrics Paid Search Agency 165

B2B Marketing Zone Posts

MAY 3, 2010

Best of B2B Marketing. April 2010. Great stuff this month in the world of B2B Marketing. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Content Standard

JULY 26, 2016

I pulled up the final strategy presentation and headed into the conference room to present. I sat in the same conference room with the whole marketing team. My personal quest was to go from content marketing Novice to content marketing Expert. The Increasing Complexity of Marketing and Content Marketing Strategy.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 Powered by Logic In Motion.

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Convince & Convert

MARCH 2, 2010

At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it. However, one point of caution: It's not only the tools that make social marketing work. How can I help you?

Business 117

Business Paid Search Agency Social Media Analysis 117

Full Circle Insights

NOVEMBER 25, 2020

I loved the creativity, but what I really wanted to do as CMO was to have a systematic way of measuring a sales and marketing funnel as well as impact of marketing on sales. In 2010, I got that chance when I started Full Circle Insights with three friends who were also passionate about marketing analytics.

Sales Management 52

Sales Management Marketing Attribution Lead Ranking Full Circle Insights 52

Marketing Insider Group

JUNE 4, 2010

While attending the SocialMediaPlus conference in Philadelphia on May 25 th , I listened to the famous Frank Eliason from @ComcastCares. Related Posts: The 7 Burning B2B Social Media Questions The Role of B2B Marketing A B2B Marketing Manifesto? Michael Brenner Jun 4 2010 Hi Ryan. See my recent article for more.

Social Media 100

Social Media Demand Generation Agencies Media PR 100

Webbiquity

NOVEMBER 12, 2013

Nearly three-quarters of brand marketers still view live trade shows and conferences as either “very valuable” or “essential to doing business.” Marketing Charts ). Marketing Charts ). 87% of B2B companies view social media (other than blogs) as a highly successful element of their marketing mix.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Nearly three-quarters of brand marketers still view live trade shows and conferences as either “very valuable” or “essential to doing business.” Marketing Charts ). Marketing Charts ). 87% of B2B companies view social media (other than blogs) as a highly successful element of their marketing mix.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Convince & Convert

SEPTEMBER 20, 2010

August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Webbiquity

AUGUST 18, 2012

Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). While three-quarters of b2b marketers are aware of the growing importance of mobile devices, only 23% rate mobile search as either “important” or “critical” to their search marketing objectives. Just 10% use virtual conferences.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100